Makes it easy to transfer images and other files from Windows to Apple and back. Works like any other flashdrive except that it has both USB and Apple Lightening connectors built in to this one item.
It's design is obviously innovative in that is is curved at one end. This curve creates a spring action that allows the Apple connector to bend a fair distance allowing the iConnect to mate with an Apple device even when the Apple is in a protective case.
For non-Windows devices, must have the iConnect app installed.Windows does not need the app as it sees the iConnect as a regular USB flash drive. The app is moderately easy to use allowing copying or viewing files on the device you are connected to. Photos images can be copied then viewed on an Apple device even if the iConnect has been removed BUT documents such as DOC or PDF's can be read on an Apple device only when the iConnect is attached to the Apple. You can use the Apple to read the documents but they are actually stored and being read on the iConnect itself.
You can choose to have photo images stored either on the device the iConnect is attached to or leave them and view them on the iConnect itself. This may be preferred if you want to view the same images on several devices.
The iConnect is acceptably fast in viewing and in transferring. If you expect to store a lot of images etc on the iConnect, be sure to get an iConnect with enough capacity.
The app settings allow automatic copy and transfer of an iPhone photo Camera Roll, or you can select to transfer only new images or manually select images for transfer.
If you want to take photos on an Apple device but anticipate viewing them or transferring them to another device, or if the Apple is short of storage space, you can set an option to take the photo with the iPad or phone but have the images stored on the iConnect and not the phone. Of course this is possible only if you have the iConnect connected to the Apple device when taking the photos.
If you want a tether cord for around the neck or to make the device easy to find in a backpack or drawer, look for the almost hidden cord connector on one side of the iConnect. A SanDisk employee did not even know the hook existed until he saw the cord on my iConnect.
In summary, the iConnect is a nicely designed, easy to use gadget for anyone moving between Apple and Windows or even between two Apple devices.