Magnolia Collection

Sony - 65" Class - LED - Z9D Series - 2160p - Smart - 4K UHD TV with HDR

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Magnolia Home Theater

Take your home entertainment experiences even further. Magnolia Home Theater stores offer the next level of audio, video and smart home solutions.

Magnolia Home Theater
Enjoy stunning 4K ultra HD picture quality with this Sony LED Smart TV. High dynamic range technology brings vivid color and contrast to the screen, and the 2160p resolution lets you upscale your current DVD collection for ultra HD quality. Boasting a 64.5-inch screen, this Sony LED Smart TV makes a smart addition to your home theater setup.

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What's Included

  • 2x 3D glasses
  • AC power cord
  • Batteries
  • IR blaster
  • Owner's manual
  • Quick setup guide
  • Sony 65" Class - LED - Z9D Series - 2160p - Smart - 4K UHD TV with HDR
  • Table top stand
  • Voice remote control

Ratings & Reviews

Overall Customer Rating:
99% of customers would recommend this product to a friend (116 out of 118)

Included Free

Sling TV - Sling TV Live Streaming Service for 30 Days
Sling TV - Sling TV Live Streaming Service for 30 Days
Live stream your favorite channels, or watch the shows you love on demand. Get Sling TV free for 30 days and experience entertainment your way. You can stream on your TV or mobile device anytime, anywhere. Plus, personalize your channel lineup to get rid of useless options.


Smart Enabled

Get access to a world of instant entertainment with this product. Just connect to the Internet and stream movies, listen to music, and access a wide variety of other content.

  • Netflix
  • Spotify
  • Pandora
  • Google Play Movies & TV
  • Hulu
  • YouTube

Unrivaled picture quality with the Backlight Master Drive

Displays an unprecedented dynamic range with near-perfect black levels, dazzling brightness and vibrant color.

X-tended Dynamic Range PRO 16x

Experience greater brilliance with brighter peaks and more shadow detail. With up to sixteen times the contrast of conventional LED TVs, dark scenes are darker and bright scenes brighter.

4K HDR Processor X1 Extreme

Object-based HDR Remaster technology can detect, analyze and optimize each object in the picture individually to adjust the overall contrast for a more natural and realistic picture on screen.

4K X-Reality Pro

Provides lifelike detail and clarity. See the details appear in buildings and trees as scenes become clearer, smoother and more natural.

Backlight Master Drive™

Upscale to near 4K HDR with the new 4K HDR Processor X1 Extreme.


Colors are as rich and vivid as nature's own with more shades of red, green and blue.

Android TV

From movies and TV shows to thousands of apps, Android TV brings you everything in an instant. Cast your favorite apps with Google Cast, and Voice Search helps you find the entertainment you want.

64.5" screen (measured diagonally from corner to corner)

Large enough to provide an immersive experience for everyone in the room.

2160p resolution for breathtaking HD images

Watch 4K movies and TV shows at 4x the resolution of Full HD, and upscale your current HD content to gorgeous, Ultra HD-level picture quality.

Watch high dynamic range (HDR) content on your TV

With an HDR-compatible 4K TV, you can enjoy HDR movies and TV shows, in addition to all your current content.

Smart TV with access to streaming services for countless entertainment options

Stream shows, movies, games and more with the TV's built-in Wi-Fi and integrated apps.

Chromecast Built-in

In order to cast your favorite shows, movies, music and more, you must download the Google Cast app and use your compatible mobile device along with cast-enabled apps to send content right to your TV.

Google Assistant Built-in

Find what you want quickly, simply by talking. Ask your Google Assistant to help you play TV shows, movies, and more. Dim the lights and control your connected devices while you watch a movie for a better experience.

Works with Amazon Alexa for voice control

Ask Amazon Alexa (device required) to help you play movies, TV shows and more. Plus, control other connected devices like lights and a thermostat for a better viewing experience.

LED TVs perform well in all lighting conditions

Master LED with full-array discrete LED control for a picture that is even more precise than that of a standard full-array TV.

4 HDMI inputs for the best home theater connection

High-speed HDMI delivers up to 2160p picture and digital surround sound in one convenient cable. HDMI cable not included.

Motionflow XR

Sony's refresh rate technology Motionflow XR1440 (120 Native Hz panel) allows fast moving action sequences in sports and movies to be seen with life like clarity.

Experience 4K UHD resolution even in 3D

Each of your eyes will see a 4K UHD 3D image (something many 3D TVs can't provide) for incredible depth and realism. Two pairs of active 3D glasses are included. Additional pairs sold separately.

3 USB inputs

Easily connect your digital camera, camcorder or other USB device.

To build a complete 3D home theater system, we recommend you purchase a 3D Blu-ray player, high-speed HDMI cable and an A/V receiver that is compatible with 3D products.

Web-based services and content require high-speed Internet service. Some services may require a subscription.

Chromecast works with a compatible iPhone, iPad, Android phone or tablet, MacBook or Windows laptop, or Chromebook.

Customer rating

would recommend to a friend

Expert rating




  • Rating: 5 out of 5 stars

    The best LED television (period).

    • My Best Buy® Elite MemberElite Member
    • Top 500 ContributorTop 500 Contributor

    Be warned, this is a very long review. I recommend you have a seat and grab a drink before reading. Items used during this review: Sony 65Z9D, Sony 75x940D, Samsung 65KS9800, LG G6 OLED, Samsung K8500 UHD player, Star Trek Into Darkness UHD and Batman V Superman UHD. Anyone who has been a fan of Sony TVs, or any TV for the matter, in the last couple of years is sure to remember the 950B. It was hailed as the best TV on the market by many and remained so until LG burst onto the scene with their OLED technology. Since that fateful day two years ago (two lifetimes in the technology realm), OLED has been the king of the proverbial TV mountain. Sony has now arrived with another TV set meant to reclaim its throne. The Z9D is being hailed by Sony as the best residential available TV on the market. I have had several days to spend with the set and this lengthy review will tackle different aspects of the TV. Quick note: The Z9D still runs on the same version of Android as the “D” models so I’m going to skip the software aspect entirely. The first thing you notice when you turn on the set is that it’s bright, and I mean bright. I’m not going to measure nits or anything (review sites can do that), but just by eyeing the Z9D, it is nearly as bright as the brightest TV on the market, Samsung’s KS9800. Both of them can hurt your eyes if you stare too closely at them, just like the sun. Staying of the KS9800, Sony went with a Master Backlight system for the Z9D. It basically amounts to a full array set like the KS9800, but without set zones. Know all full-array sets have zones. A zone is a section with a number of LEDs (think 100 LEDs) behind a TV panel. That zone can dim or even turn off giving better blacks. The Z9D, however, is not reliant on zones. Zones are not perfect because you cannot completely turn off one LED while keeping one next to it lit. The Z9D, on the other hand, can turn off any LED it needs to, thanks to its unique lighting system. This leads to blacks that are better (and more importantly, more precise) than any other LED TV. They don’t quite reach OLED blacks, but there's more on that comparison later in the review. For this review, I will be using the 940D for the primary comparison as it the closest set to the Z9D. The KS9800 isn’t even in the race and comparison to the OLED G6 will come later. For viewing materials, I first used the Sony demo. I instantly noticed that the Z9D was a great improvement in many aspects. Brightness was the most prominent, but color accuracy was the most impressive. Colors that were near impossible to see on the 940D were clearly visible on the Z9D. Also, colors flowed and changed more naturally. Shades of green and red were more accurate and matched their original color. Those who would have labeled the 940D as the most accurate LED TV, would will be pleasantly surprised by the accuracy of the Z9D. First film was Star Trek Into Darkness. This film was used to show color and black level. In the opening section of the film, Kirk and Bones run through the red forest, which is actually red on the Z9D. I always thought the 940D did the best job of showing this vibrant red, but the Z9D is superior in showing not only a brighter and richer red, but a more accurate and clean red. The Z9D not only has more color than the 940D, it has better color (which can be attributed to a better processor). The single most impressive detail in the film was the black of the native populations eyes vs the white of their skin. In the 940D, their black eyes could never truly get black because the LED zone was too large to cover such a small number of pixels. That zone had to dim to get the eyes as black as it could, while also getting as bright as possible to show their white faces. The Z9D does not have this issue. It shows their eyes a true black and their skin a perfect white. It does this with no problem, no haloing effect no and jitter because of the high contrast. This is also evident in the volcano Spock falls into. In the 940D, sections are black and others are red/orange. The TV has to constantly fight to show the mixture of colors as the lava churns, leading to sections that are black when it should be red and vice versa. The Z9D can instantly show dark cooling lava and black smoke while simultaneously showing extremely bright reds/orange hues that would put the KS9800 to shame. The final film tested was Batman V Superman. This film was chosen because it is a very, very dark film. In fact, it is one of the most difficult films for a TV set to accurately display. A thin line must be walked to strike a balance between its light and dark moments. You either have to turn the brightness on your TV up so as to see the small details or turn it down so the nighttime sequences are actually dark and not gray. I am pleased to say that Z9D took to this film better than I could have hoped. This is where the Z9D shows a superiority to the OLED (there, I said it.) I first watched the actually fight scene between the films two namesakes on the OLED and while the black levels were phenomenal, I knew the TV was hiding so much underneath those absolute blacks. The same scene on the Z9D was nowhere near as black, but this was actually a better situation. The OLED could not show those very dark grays and dark blues like the Z9D could. Batman’s suit on the OLED looked either black or blue, depending on the light, while on the Z9D, it showed the correct shade of metallic gray. His suit actually looked like it was made from a carbon based metal like a titanium and aluminum alloy. Not to be left out, Superman’s costume looked phenomenal as well. The cyan (or teal) of the “belt” around his waist shone through the black of the film with ease. His hair was a perfect black and his heat vision was actually red unlike the orange that most TV’s display. Every scratch mark on Batman’s suit or armor, and every black section around his ribs was visible. His eyes, and only his eyes, glowed a brilliant HID blue as he was thrown across the screen (a testament to the Master Backlight system.) The fight in the abandoned building was equally impressive. Graffiti that was missed on the OLED were easily visible on the Z9D because it’s black level were impressive, but also tame and not absolute. The most impressive thing about the scene was I could simply see everything. “Well dude, is there anything you don’t like about the TV?” Yes. It does not support HDR through a UHD player right out of the box. You have to dig in the settings to turn it on. If not, films won’t have that desired “HDR” sign on the info bar atop the screen. It’s odd that to unleash the full potential of such an expensive set, you have to search for such an obviously needed thing. It’s forgivable on an 850D, but not on the Z9D. The Master Backlight system can also be too bright. Certain explosions or flashes of light can hurt one’s eyes. While it’s not bright enough to cause any serious or permanent damage, take care not to turn the brightness at max when watching with little children. I don’t recommend that you have it always at max anyway as it shortens the life of your TV. The Master Backlight turns LED’s up and down in brightness depending on what’s on the screen. Really bright sections can sometimes “bleed” (I use that word delicately) into the dreaded 2:40 black bars at the top and bottom of the screen. I didn’t notice this happen once at the top of the screen, but occurred on occasion at the bottom whenever the TV had to put a white object at the very edge of the black bars. It would only light a handful of LEDs at the bar. This is something only active eyes would notice, and also something soon forgotten. In all three films I saw this, but forgot about it within a few minutes as I got more engrossed by the film. Finally, there seems to be a loss of black levels at the black bars on the bottom of the TV when off to a sharp angle. Once again, this only happens when a bright image was on screen, but it’s worth noting. I never saw this when I sat in front of the screen so you shouldn’t either. You have to sit at a near unreasonable angle to see it. And that’s it. There is nothing else I can nitpick about this TV. So fine. You’ve read all these words (or skipped most of it) to get an answer to this simple question: is it better than OLED. Well... But wait! Before you leave upset, let me explain. To answer such a question, you have to ask yourself, “what do you want from your tv?” Does the Z9D have equal blacks to the OLED? No, but it certainly comes close, closer than any other set has dared. So if you want that perfect black, you have to get an OLED, that’s just technology. But the Z9D did not lose that battle by much. In some sections of Batman V Superman, the Z9D came unbelievably close to OLED blacks, around 90% by my estimation. I have no specific numbers of nits here so sorry, I’m just using my (and others) eyes. The OLED wins the blacks category, but the Z9D wins in almost every other facet. It is a far brighter TV, which allows for impressive contrast. It shows a more natural white (like a monitor white) than the OLED. It is a more accurate TV where color and shading are concerned, with a more powerful processor, and shows every version of HDR indiscriminately. The question about Web OS or Android OS is personal so that’s that. My last words are this; the Z9D is the best LED TV in the market, and in my opinion, a more impressive innovation than the 950B. It is an obvious contender for simply “the best TV” on the market. Those who purchase it instead of the OLED will be buying a worthy alternative, there is absolutely no doubt about that.

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    Great TV

    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite Plus MemberElite Plus Member

    I purchased this TV after reading reviews and visiting the showroom several times. This is an expensive purchase and i expected this TV to meet my expectations. It did so with flying colors. This is probably as good as it gets for current LED technology. I have been playing around with the settings, and my TV has not been professionally calibrated. Here are my observations: -This TV can be very bright and is really pops with HDR video. -It is a fantastic upscaler whether it be from component dvd, cable 1080p, blu-ray, streaming video, or the playstation game machine. -It produces very deep blacks and bright whites. - For the most part motion is very smooth and judder free. One exception is amazon which seems to produce overly compressed video -This TV is loaded with apps such as amazon, Netflix, Vudu, Sony Ultra, Playstation Vue, Hulu, Google Play, Youtube, and others, with plenty of onboard memory for adding more apps. -The Netflix and Amazon apps are now 4k and offer HDR content though on a limited basis - I'm able to stream 4K with HDR over wifi -There are 4 HDMI inputs, but only #s 2 and 3 accept 4k with HDR 1 and 3 accept 4k but not HDR and if you use ARC, which uses 3 then there is only one left (2) with the full bandwidth for HDR. -I use optical out for sound as my receiver is not HDMI. I have a 3.1 speaker setup and I'm getting 3.1 channel sound from the TV. -The operating system, though somewhat sluggish at times, has been very stable. I have experienced no crashes. -There are a lot of settings by picture type such as color, motion, etc. It takes a while to become familiar with them. Each input retains its own settings. I think the apps are grouped under the same settings. -It takes a while to become comfortable with the remote which is not backlit. I find it to be very directional, requiring several attempts sometimes to communicate with the TV. -I have not yet viewed Ultra HD content from a disc, as i don't have a Ultra HD blu-ray player. I received 8 free Ultra HD HDR movies from Sony for viewing on their Ultra website. They were outstanding For the most part, the ultra HD content on Amazon and Netflix is not at that quality, but still very good. - Ant-Man in 3D and it was very good, with great brightness. -Overall, I am extremely satisfied with this purchase and would highly recommend it. It provides the ultimate in video presentation with deep blacks and very little haloing on program credits. On most letter box presentations, the black borders are pure black, which make me think that the content provider is the cause when less than 100% black. I think the same may also apply to program credits. -I am continually amazed at the sharpness, contrast, color, depth, and smooth motion that this set provides. You won't go wrong with this TV purchase.

    I would recommend this to a friend

  • Rating: 5 out of 5 stars


    • My Best Buy® Elite Plus MemberElite Plus Member

    I have always purchased Sony XBR all the way back to their Trinitrone Flat Tube TV's and their Projection Sets as well. My last Sony was the Sony XBR-65X950B Gave me a Excellent Picture with Deep Blacks and I was Really Impressed with the Set to say the least. I purchased that set from Best Buy onsale right before the HDR Tech was Introduced. I still Like 3D in fact I have a collection of 3D BluRays so I know I wanted another 3D Enabled TV set. I did think about going Sony OLED and possibly selling me 3D BluRays Off. But I looked into all the reviews both Professional and everyday buyers from many Websites and I decided on the Z9D Series. I think what pulled me to this set was the new Tech HDR. This TV has the Highest Brightest Possible Picture out of all the TV's due to the new LED lighting system Sony implemented. Basically it has LED lights right behind the screen that goes on and off depending what is on the LCD screen at the time if it is Black like deep space these LED's go off but where the planet or moon is on the screen the LED's are on and they can be dimmed or brightened according to what is on the screen at the time so this is the Best FALD TV out there and instead of Zones (Large Squares with many LED's) like the 950 it has individual LED's Tuned to a exact point to give a incredible onscreen Black Contrast which in conjunction with the Brightest LED's on the market gives a amazing Picture. I mean when a Sun comes up on the screen I almost have to shield my eyes it is so lifelike. I first thought this HDR would be a gimmick but if simulating real life viewing is the goal they hit it dead on. I think this TV is darn close if not right there with OLED because of the High Brightness of its LED's. OLED isn't particularly bright it is I say around 700 to 800 Lumins compared to this TV being around 1500 to 2000 if not more Lumins or higher. The Colors are Fantastic it just Pops off the screen. The HDR works great the Shadows now have more detail and is not washed out in black like OLED does. I must say that the 3D does great to not perfect but acceptable doesn't give me a headache and I can view a whole movie without problem.

    I would recommend this to a friend

  • Rating: 3 out of 5 stars

    Too Expensive, Doesn't Live Up To Price Point

    • My Best Buy® MemberMember

    For a Flagship TV and being a Sony I expected excellence not mediocrity. Where this 4K shines is in its vivid color depth and brightness, plus it does blacks better than previous LED sets with some exception and that is some dark areas turn from just black or pixelated grays like other sets to a dark green halo blotch, very annoying. Pros: Great deep colors. Bright display good in sunny rooms. Nice looking with decent cable management, hidden behind two pop-out panels on the back of the TV. Cons: Glossy screen so glare can be a problem with windows and sliding glass doors. Motion Halo's worst than older 4K's I've owned. Poor remote control, buttons not positive, direction keys get mixed up with functional surrounding keys. Poor menu and labeling for control buttons. Instead of selecting Menu you need to select Action Menu, Discover, Home, TV, and so on, not straight forward and very convoluted. Several Picture Modes but none worked well, needed to use Custom and calibrate TV to use with less annoyances. Sleep timer very difficult to find and use. Slow Menu system for an expensive TV. Sound bar systems, typical Sony very proprietary and only likes Sony Subs and sound systems. Very heavy for its size, due to the full array back-lighting. My biggest complaint on this TV is the motion control, or lack there of, and the artifacts it creates which I think is also responsible for the green halo blob I see in some dark scenes. If you have a trained eye this is a big deal. Getting around those issues this TV is great once calibrated I can achieve very nice blacks considering and the colors are superior on this set. I wouldn't recommend this TV based on price and its motion issues I would suggest a cheaper TV that almost does as well and wait until they get these issues figured out, either through new Tech or with a different delivery system.

    No, I would not recommend this to a friend

  • Rating: 5 out of 5 stars

    Best 4K HDR TV Period

    • My Best Buy® MemberMember

    Truly beats oled in every way except viewing angles. Exchanged a LG 65EF9500 for this tv and all I can say is wow!!! 4K images are crisper and clearer on this tv. 4K HDR is outstanding with the extra peak brightness this tv has. Black levels are just as good as OLED without all the near black issues I had with my LG. Motion handling is much improved over the LG also. Upscaled blurays look like real 4K and direct tv looks good also upscaled on this tv. Much improved over the LG. The only thing the OLED did better was viewing angles, but with an IPS panel this can be expected. If it wasn't for this small issue this would be the perfect tv. You will not be disappointed with this tv at all. I feel it is well worth the money for the quality picture this tv displays. Sony definitely hit a home run with this tv. I feel it's the best tv on the market right now without question.

    I would recommend this to a friend

  • Rating: 4 out of 5 stars

    Fantastic 4K HDR Tv!

    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite Plus MemberElite Plus Member

    Have hasn’t this TV for a few weeks now and have used it extensively to watch DISH, 4K streaming, UHD Blu-rays and also PS4 pro gaming. Here are my thoughts: Pros: - REALLY bright. HDR material is simply stunning on this TV - Good (not great) black levels - Excellent uniformity for a defined picture with minimal banding - NO image retention (which plagues the OLED Tvs) - Amazing color gamut for realistic and rich colors CONS: - Below average motion processing - Not ideal for fast paced games (input lag isnt the best) - Costs more than the LG oled C7 Summary: This is a fantastic tv for watching 4K HDR material. No real complaints watching movies or streaming TV shows , Netflix etc. However its upscaling software is the same as the much cheaper X930e which is the better value. I went for the Z9D for the full array backlight system/ local dimming etc. It’s simply stunning for its class but not perfect.

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    The Best 4K LED Television

    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite Plus MemberElite Plus Member

    I've been reading reviews and articles about this TV since Sony announced it back in July of last year. I won't go into all the nitty gritty specs of this TV, but this set is hands down, the best 4K LED television on the market today. Sony wanted to give an OLED picture feel on an LED set, and they absolutely nailed it. No more spotlights coming from the corners on dark scenes or letterbox bars. This of course won't achieve true black like OLED can, but this set gets pretty close. Plus OLED can't achieve the amazing brightness of this television. The Backlight Master Drive combined with the brightness of this TV, gives you a beautiful picture with unbelievable contrast and color. This TV also still includes 3D if that's your thing and comes with two pairs of glasses. The wire management panel in the back is also a huge win for me. The build of this TV is stunning and the picture is worth every penny.

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    Super Good! Life like..

    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite Plus MemberElite Plus Member

    The Z9D replaces the earlier 4K XBR 65 inch that I had from 2012. It was one of the first 4K TV to hit the market and the image of my first TV was absolutely superb. Going forward 6 years, I damaged my TV screen and had to replace. After looking at the options available, including the OLED by Sony, I felt the Z9D was a best option. Having used the TV for over 2 months, I am absolutely satisfied and convinced that it was the right decision. The quality and color of the picture’s are just too beautiful and very life like. There is no other TV for this cost that comes even close! The TV up converts images to UHD and UHD HDR source look unbelievably fantastic. The only one thing that I feel can be better is the remote. The design of the remote seems almost like an after thought. But I can live with it.....

    I would recommend this to a friend

What experts are saying

Rating: 4.2 out of 5 stars with 5 reviews

Click to visit alaTest website
The analysis of all aggregated expert reviews shows that the reviewers are positive about glare, durability, color and image quality. Editors are less positive about price. Using an algorithm based on product age, reviewers ratings history, popularity, product category expertise and other factors, this product gets an alaTest Expert Rating of 93/100 = Excellent quality.
  • PCMagRating, 3.5 out of 5Will Greenwald on January 29, 2018
    Sony XBR-65Z9D
    Sony's XBR-Z9D series of 4K TVs pack strong color performance and Android TV with Google Assistant into some very bright panels, but light bloom and input lag are concerns.Full Review
  • Home Theater ReviewRating, 4.5 out of 5Adrienne Maxwell on March 27, 2017
    Sony XBR-65Z9D UHD LED/LCD TV Reviewed
    Adrienne Maxwell reviews Sony's flagship LED/LCD TV. The 65-inch XBR-65Z9D uses a full-array backlight with local dimming, it supports HDR and a wide color gamut, and it features the Android TV smart platform.Full Review
  • soundandvision.comThomas J. Norton on November 15, 2016
    Sony XBR-65Z9D LCD Ultra HDTV Review
    With the top manufacturers jostling for a view from the top of the Ultra HD pyramid, Sony has taken an express elevator and is racing fast for the checkered flag. But enough with the mixed metaphors. If this TV isn't today's best LCD UHD/HDR setFull Review
  • 4k.comRating, 4.3 out of 5Stephen on October 20, 2016
    Sony XBR Z9D SERIES 4K HDR TV Review – 65 and 75 inch (XBR65Z9D, XBR75Z9D)
    After unveiling their 2016 XBR-XD series 4K HDR LCD TVs in early to mid-2016 with the priciest X940D model as the flagship of these excellent televisions for what many thought would be the rest of the year, Sony surprised many tech watchers andFull Review
  • TechRadar (UK)Rating, 4.5 out of 5John Archer on October 19, 2016
    Sony XBR-65Z9D review
    Sony's 2016 flagship TV sets new standardsFull Review

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