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Sony 4K and 8K TVs.

Dramatic contrast, brilliant color and stunning clarity.

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Sony MASTER Series.


Sony MASTER Series Z9G 8K HDR TV.

Step into the world of 8K with Sony’s best processor ever. Sony’s MASTER Series continues with the advent of the Z9G 8K HDR LED TV. With four times the resolution of 4K HDR, picture is richer in color and clarity than ever before. Upscale anything you watch to the heights of near-8K HDR quality with Sony’s Picture Process X1 Ultimate and Backlight Master Drive.



It's Sony’s latest, most inspiring OLED masterpiece, powered by Picture Processor X1 Ultimate. Sony’s best processor ever works alongside Pixel Contrast Booster technology to deliver unbelievable picture quality. Bright, vibrant colors, absolute black and stunning contrast come to all your content with 4K HDR clarity. Acoustic Surface Audio+ brings 2.2-channel sound right from the screen.


Exquisite contrast, deep black and vibrant color.

Sony's OLED 4K TVs with HDR are like nothing you’ve ever seen before with truly exceptional black, shadow and color. More than 8 million self-illuminating pixels are precisely and individually controlled by the X1 Ultimate or X1 Extreme processor creating exquisite, unprecedented contrast.

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8 million self-illuminating pixels.

Sony OLED pixels work individually and can be turned off completely to deliver absolute black. This level of supreme contrast reveals detail, depth, textures and colors for a view that is stunningly real.

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Picture and sound in harmony.

Unlike most TV speakers, the Sony BRAVIA OLED delivers sound to you from the entire screen with the world's first Acoustic Surface. Immerse yourself in exciting new entertainment experiences where picture and sound live in perfect harmony.

8K TV is here from Sony.

8K TV with high dynamic range.

8K ultimate realism. Step into the world of 8K with Sony’s best processor ever. Upscale anything you watch to the heights of near-8K quality with Sony’s exclusive Picture Processor X1 Ultimate and Backlight Master Drive.


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Z8H 8K HDR Series.

Enter new worlds. 8K is here.

Astonishing detail is revealed with 8K resolution and the processing power to match. The Picture Processor X1 Ultimate upscales everything you watch on the Z8H to brilliant near-8K levels.



Pure blacks. Precise reality.

Experience an ultrarealistic image with the power of OLED technology. The powerful Picture Processor X1 Ultimate utilizes over 8 million individual pixels to create an image with exquisite contrast and vibrant color.


X950H 4K HDR LED Series.

Vibrant color. Dramatic contrast.

Explore a new level of contrast with the Picture Processor X1 Ultimate. With advanced Full Array LED technology, you'll see crystal-clear 4K HDR images in everything you watch.


X900H 4K HDR Series.

Discover a new reality.

See all your favorite content, displayed in crisp and clear 4K HDR. The X900H is engineered with picture quality in mind, complemented by a multitude of advanced technologies.

Sony 4K TVs with HDR.

Discover powerful processing and uncover the detail.

Engineered with decades of experience, Sony’s processors bring the TV picture to unprecedented levels. Sony televisions reproduce a wider range of contrast, which more closely reflects the real world than most other TVs. And with wider and better contrast, more detail and natural colors appear, too.

TVs with power processor

Step up to the big screen.

Experience larger than life entertainment with Sony’s big-screen TVs.


Capturing more of the colors of life.

See more of life's brilliance. Sony televisions can reproduce a dazzling range of vivid, natural colors, making everything you watch more real and more lifelike.

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4K HDR Ultra HD, Triluminos dislya, 4K HDR Super Bit Mapping

Make the big screen even bigger.

Imagine the transformative experience of movie images projected on a home screen ranging from 85" up to 300". Discover how big really is better for movies, sports, and games — with an up-close theater/stadium effect in your own home. From signal processing to imaging panels and lenses, Sony projects 4K HDR content without loss of detail, using the same unique cutting-edge technology developed for high-end movie theater projectors. Enjoy the same bright, clear images at a size you never dreamed possible without leaving home.

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Sony Experience at Best Buy.

Explore Sony TVs, sound bars, and entertainment solutions all in one place, and learn about the best Sony home theater setup from experienced advisors. Find a Sony Experience at a Best Buy near you.

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