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Sony 4K and 8K TVs.

Dramatic contrast, brilliant color and stunning clarity.

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Coming soon: Sony’s 2021 TV model lineup.

Introducing the all-new 2021 Sony BRAVIA XR lineup.

The world’s first TVs with cognitive intelligence.1

TV, Sony BRAVIA XR 8K Full Array LED

BRAVIA XR Z9J 8K HDR LED Google TV.

Explore the world with a TV that elevates everything you watch. Transform your content into near-8K qualitySee disclosure 3 for incredibly real and immersive picture quality.

TV, Sony BRAVIA XR OLED

BRAVIA XR A90J 4K HDR OLED Google TV.

Introducing Sony’s best-ever OLED TV, with awe-inspiring contrast and their brightest-ever OLED picture.

TV, Sony BRAVIA XR OLED

BRAVIA XR A80J 4K HDR OLED Google TV.

Enjoy a premium OLED picture with lifelike contrast and room-filling immersive sound.

TV, Sony BRAVIA XR Full Array LED

BRAVIA XR X95J 4K HDR LED Google TV.

Experience an ultrarealistic picture with deep, detailed blacks, refined peak brightness and enhanced viewing angles.

TV, Sony BRAVIA XR Full Array LED

BRAVIA XR X90J 4K HDR LED Google TV.

All your content becomes more natural and real with true-to-life 4K HDRSee disclosure 3.

Available now: Sony’s current TV model lineup.

Sony MASTER Series.

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Sony MASTER Series Z9G 8K HDR TV.

Step into the world of 8K with Sony’s best processor ever. Sony’s MASTER Series continues with the advent of the Z9G 8K HDR LED TV. With four times the resolution of 4K HDR, picture is richer in color and clarity than ever before. Upscale2 anything you watch to the heights of near-8K HDR quality with Sony’s Picture Processor X1 Ultimate and Backlight Master Drive.

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Sony MASTER Series A9G BRAVIA OLED 4K HDR TV.

It's Sony’s latest, most inspiring OLED masterpiece, powered by Picture Processor X1 Ultimate. Sony’s best processor ever works alongside Pixel Contrast Booster technology to deliver unbelievable picture quality. Bright, vibrant colors, absolute black and stunning contrast come to all your content with 4K HDR clarity. Acoustic Surface Audio+ brings 2.2-channel sound right from the screen.

Sony BRAVIA OLED 4K TVs with HDR.

Exquisite contrast, deep black and vibrant color.

Sony’s OLED 4K TVs with HDR are like nothing you’ve ever seen before with truly exceptional black, shadow detail, and vibrant color. More than 8 million self-illuminating pixels are precisely and individually controlled by the Picture Processor X1 Ultimate, creating exquisite, unprecedented contrast.

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8 million self-illuminating pixels.

Sony OLED pixels work individually and can be turned off completely to deliver absolute black. This level of supreme contrast reveals detail, depth, textures and colors for a view that is stunningly real.

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Picture and sound in harmony.

Unlike most TV speakers, the Sony BRAVIA OLED delivers sound to you from the entire screen with the world's first Acoustic Surface Audio. Immerse yourself in exciting new entertainment experiences where picture and sound live in perfect harmony.

8K TV is here from Sony.

Reveal astonishing detail with 8K resolution and the Picture Processor X1 Ultimate.

Outstanding detail is delivered through 8K resolution and processing power to match. The Picture Processor X1 Ultimate upscalesSee disclosure 2 everything you watch on the Z8H to brilliant near-8K HDR levels.

Sony 4K LED, 4K OLED and 8K TVs.

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Z8H 8K HDR LED Series.

Enter new worlds. 8K is here.

Astonishing detail is revealed with 8K resolution and the processing power to match. The Picture Processor X1 Ultimate upscalesSee disclosure 2 everything you watch on the Z8H to brilliant near-8K levels.

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A8H BRAVIA OLED Series.

Pure blacks. Precise reality.

Experience an ultrarealistic image with the power of OLED technology. The powerful Picture Processor X1 Ultimate utilizes over 8 million individual pixelsSee disclosure 3 to create an image with exquisite contrast and vibrant color.

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TV. Powered by X1 Utimate Pocessor

X950H 4K HDR LED Series.

Vibrant color. Dramatic contrast.

Explore a new level of contrast with the Picture Processor X1 Ultimate. With advanced Full Array LED technology, you'll see crystal-clear 4K HDRSee disclosure 3 images in everything you watch.

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TV. Powered by X1 4k HDR processor

X900H 4K HDR LED Series.

Discover a new reality.

See all your favorite content, displayed in rich and lifelike 4K HDR.See disclosure 3 The X900H is engineered with picture quality in mind, complemented by a multitude of advanced technologies.

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Sony 4K TVs with HDR.

Uncover the detail.

Engineered with decades of experience, Sony’s processors bring the TV picture to unprecedented levels. Sony televisions reproduce a wider range of contrast, which more closely reflects the real world than most other TVs. And with wider and expanded contrast, more detail and natural colors appear, too.

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Step up to the big screen.

Experience larger than life entertainment with Sony’s big-screen TVs.

TRILUMINOS Display, bringing you all the world's colors.

By widening the color spectrum, TRILUMINOS Display, powered by Sony's X1 processors, reproduces more colors than a conventional television. See exactly what the creator intended with the advanced color, light, and gradation of the TRILUMINOS Display.

Make the big screen even bigger.

Imagine the transformative experience of movie images projected on a home screen ranging from 85" up to 300". Discover how big really is better for movies, sports, and games — with an up-close theater/stadium effect in your own home. From signal processing to imaging panels and lenses, Sony projects 4K HDR content without loss of detail, using the same unique cutting-edge technology developed for high-end movie theater projectors. Enjoy the same bright, clear images at a size you never dreamed possible without leaving home.

Best Buy store

Sony Experience at Best Buy.

Explore Sony smart Android TVs, sound bars and entertainment solutions all in one place, and learn about the best Sony home theater setup from experienced advisors. Find a Sony Experience at a Best Buy near you.

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Disclosures.

    1. As of 11/18/20, Cognitive Processor XR cross-analyses multiple picture elements combined with focal points; recreating human perspective. Verified by Strategy Analytics.
    2. Upscaled, simulated and enhanced 8K and 4K images will vary based on source content.
    3. 8K: 7,680 x 4,320 pixels. 4K: 3,840 x 2,160 pixels. Requires HDR compatible content from supported streaming services, such as Netflix and Amazon Video or HDR compatible content device connected via HDMI input. Requires HDMI cables sold separately.