- As of 11/18/20, Cognitive Processor XR cross-analyses multiple picture elements combined with focal points; recreating human perspective. Verified by Strategy Analytics.
- Upscaled, simulated and enhanced 8K and 4K images will vary based on source content.
- 8K: 7,680 x 4,320 pixels. 4K: 3,840 x 2,160 pixels. Requires HDR compatible content from supported streaming services, such as Netflix and Amazon Video or HDR compatible content device connected via HDMI input. Requires HDMI cables sold separately.
Coming soon: Sony’s 2021 TV model lineup.
Introducing the all-new 2021 Sony BRAVIA XR lineup.
The world’s first TVs with cognitive intelligence.1
BRAVIA XR Z9J 8K HDR LED Google TV.
BRAVIA XR A90J 4K HDR OLED Google TV.
BRAVIA XR A80J 4K HDR OLED Google TV.
BRAVIA XR X95J 4K HDR LED Google TV.
BRAVIA XR X90J 4K HDR LED Google TV.
Available now: Sony’s current TV model lineup.
Sony MASTER Series.
Sony MASTER Series Z9G 8K HDR TV.
Step into the world of 8K with Sony’s best processor ever. Sony’s MASTER Series continues with the advent of the Z9G 8K HDR LED TV. With four times the resolution of 4K HDR, picture is richer in color and clarity than ever before. Upscale2 anything you watch to the heights of near-8K HDR quality with Sony’s Picture Processor X1 Ultimate and Backlight Master Drive.
Sony MASTER Series A9G BRAVIA OLED 4K HDR TV.
It's Sony’s latest, most inspiring OLED masterpiece, powered by Picture Processor X1 Ultimate. Sony’s best processor ever works alongside Pixel Contrast Booster technology to deliver unbelievable picture quality. Bright, vibrant colors, absolute black and stunning contrast come to all your content with 4K HDR clarity. Acoustic Surface Audio+ brings 2.2-channel sound right from the screen.
Sony BRAVIA OLED 4K TVs with HDR.
Exquisite contrast, deep black and vibrant color.
8 million self-illuminating pixels.
Sony OLED pixels work individually and can be turned off completely to deliver absolute black. This level of supreme contrast reveals detail, depth, textures and colors for a view that is stunningly real.
Picture and sound in harmony.
Unlike most TV speakers, the Sony BRAVIA OLED delivers sound to you from the entire screen with the world's first Acoustic Surface Audio. Immerse yourself in exciting new entertainment experiences where picture and sound live in perfect harmony.