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Sony 4K
Ultra HD TVs.

4K HDR clarity with dramatic contrast and brilliant color.

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The latest from Sony.

The X900F and A8F Series.


Sony X900F 4K TV
with HDR.

Armed with a stunning array of technologies like the X1 Extreme Processor, X-Tended Dynamic Range PRO, and X-Motion Clarity, the Sony X900F 4K Ultra HD TV with HDR displays an awe-inspiring 4K HDR picture with stunning clarity, contrast and color. It's more than just a TV — it's what 4K HDR TVs aspire to be.

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Power and finesse. Sony's A8F BRAVIA OLED TV combines processing power with beautiful OLED picture and a sleek design to bring in a new standard of home entertainment. The X1 Extreme processor upscales your content to near-4K HDR quality, bringing stunning contrast and absolute blacks to your favorite shows and movies.

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HDR playback requires HDR compatible content from supported streaming services, such as Netflix and Ultra.

Sony MASTER Series.


Sony MASTER Series Z9F 4K HDR TV.

More powerful. More beautiful. The Picture Processor X1 Ultimate and X-tended Dynamic Range PRO 12x technology give the Z9F immaculate picture quality. X-Wide Angle technology ensures a great view of the TV from anywhere in the room, and X-Motion Clarity makes action scenes look amazingly real.

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Mastery of picture quality is achieved through peerless performance. The Picture Processor X1 Ultimate and Pixel Contrast Booster technology work together for an unprecedented union of bright, vibrant colors, absolute black, and stunning contrast with 4K HDR clarity. Acoustic Surface Audio+ brings 3.2-channel sound from the screen.

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Exquisite contrast, absolute blacks.

Sony's OLED 4K TV with HDR is like nothing you’ve ever seen before with truly exceptional black, shadow and color. Over 8 million self-illuminating pixels are precisely and individually controlled by the X1 Extreme processor creating exquisite, unprecedented contrast.


TV with fireworks

8 million self-illuminating pixels.

Sony OLED pixels work individually and can be turned off completely to deliver absolute black. This level of supreme contrast reveals detail, depth, textures and colors for a view that is stunningly real.

TV with sound vibration illustration

Picture and sound in harmony.

Unlike most TV speakers, the Sony BRAVIA OLED delivers sound to you from the entire screen with the world's first Acoustic Surface. Immerse yourself in exciting new entertainment experiences where picture and sound live in perfect harmony.

Sony Z Series.

Sony 4K TV with high dynamic range.

Unrivaled picture quality.

If TVs are measured on picture quality, then the Sony Z Series stands alone. Near-perfect black levels combine with the ability to reproduce the brightness and color of the real world.

Sony 4K TVs with HDR.

Uncover the detail.

Sony televisions reproduce a wider range of contrast, which more closely reflects the real world than most other TVs. And with wider and better contrast, more detail and natural colors appear, too.

Kayaks on water
4K HDR Ultra HD, X-Tended Dynamic Range, XDR Contrast 10X, Slim Backlight Drive+, X1 Extreme 4K HDT X1 Extreme & HDR remaster

Capturing more of the colors of life.

See more of life's brilliance. Sony televisions can reproduce a dazzling range of vivid, natural colors, making everything you watch more real and more lifelike.

Colorful umbrellas
4K HDR Ultra HD, Triluminos dislya, 4K HDR Super Bit Mapping

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Sony Experience at Best Buy.

Explore Sony TVs, sound bars, and entertainment solutions all in one place, and learn about the best Sony home theater setup from experienced advisors. Find a Sony Experience at a Best Buy near you.