Though not difficult, buying a new 4K television does involve making the choices that will lead you to the best brand for your needs. LG offers you color like you've never seen, displaying movies and TV shows on a sprawling, wide screen with a billion rich colors, 4K clarity and HDR that make your content choices come alive. Samsung 4K Ultra HD TVs deliver stunningly clear images, while letting you easily stream online 4K content. Or, you can use Samsung's exclusive upscaling technology to convert shows into 4K quality. With Sony TVs you're getting dramatic color and contrast. The TRILUMINOS Display optimizes wide color for a more true-to-life picture, while X-tended Dynamic Range PRO improves the brightness and black levels, creating contrast beyond compare. Hisense televisions provide jaw-dropping 4K resolution, sleek designs, high dynamic range and Dolby Audio, all of which will combine to earn you major bragging rights when you host movie night. And then there are Sharp 4K Ultra HD Roku TVs, which not only provide four times the resolution of Full HD and upscale your current HD content to near-Ultra HD quality, but also offer the built-in Roku smart platform which delivers access to thousands of streaming channels and popular apps in one place. That's something you'll also find in Insignia 4K Roku TVs, always at a great price. VIZIO televisions have been called "the next level of stunning." Experience VIZIO's XLED full-array local dimming technology for better picture performance in every pixel. One of the world's best-selling electronics brands, TCL offers the latest 4K Roku TVs featuring Dolby Vision HDR and the Roku OS, merging superior picture quality with a smart TV platform built for streaming. Toshiba's superb picture resolution and DTS Studio Sound deliver an immersive experience, plus thanks to built-in Chromecast, Toshiba smart TVs give you total control of your content.
