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Buying a 4K UHD TV.

4K TV: superb, lifelike images.

4K Ultra HD TV quality images (3840x2160 pixels) give you stunning resolution with a noticeably better picture than HD (1920x1080 pixels), especially on larger television screens. UHD, which stands for Ultra High Definition, offers you stunning detail on a host of 4K movies, shows and content. This technology is often combined with HDR, high dynamic range, to provide experiences that feel real, with enhanced contrast and increased color depth to deliver even blacker blacks and bright images. Additionally, a 4K UHD TV will give you a better picture for everything, not just new content. It will make your current movies and TV shows look great, thanks to advanced video processing chips that upscale any content to near-4K Ultra HD quality, an impressive feature included in every 4K television offered at BestBuy.com, but not available with all 4K TVs everywhere.

What can I watch? What 4K content is available?

It's becoming rare to buy a new television without 4K technology, and the content providers and cable companies have been amping up the amount of 4K HD content you can watch or stream to keep pace. It's all designed to give you a truly cinematic experience right in your own home. 4K Blu-ray players and movies are enabling today's 4K TVs to reach their true, stunning potential in large part because the content doesn't have to be compressed for the web. In addition, 4K Ultra HD streaming media players like Amazon Fire TV, Chromecast Ultra, NVIDIA SHIELD and Roku Ultra are powerful media players that support 4K streaming with their apps. Additionally, apps like Netflix, YouTube, Amazon Instant Video, and FandangoNOW offer a growing library of 4K movies and TV series. And then there's the gaming. You can experience the stunning visual quality of immersive, true 4K Ultra HD and gaming on Xbox One X, Xbox One S or PS4 Pro (several of which can also play 4K UHD Blu-ray discs and stream movies and shows using 4K apps). Finally, DIRECTV 4K Ultra HD and other cable and satellite providers offer 4K content on demand.

Get the best 4K ultra HD TVs from Best Buy.

You won't have to look long to discover that not all 4K Ultra HD TVs are created equal. But you can make a purchase from Best Buy with confidence. The 4K Ultra HD TVs that we carry all have advanced technology that will allow them to play all 4K content as standards evolve. They can also be easily enhanced through software updates (similar to software updates for your computer). Plus, as you can see, 4K TVs are surprisingly affordable. Most innovative technology goes to market with a high price tag, but since 4K Ultra HD TVs have been around for a few years, the price continues to drop, making them more mainstream and more affordable.

The finest 4K TVs: featured brands.

Though not difficult, buying a new 4K television does involve making the choices that will lead you to the best brand for your needs. LG offers you color like you've never seen, displaying movies and TV shows on a sprawling, wide screen with a billion rich colors, 4K clarity and HDR that make your content choices come alive. Samsung 4K Ultra HD TVs deliver stunningly clear images, while letting you easily stream online 4K content. Or, you can use Samsung's exclusive upscaling technology to convert shows into 4K quality. With Sony TVs you're getting dramatic color and contrast. The TRILUMINOS Display optimizes wide color for a more true-to-life picture, while X-tended Dynamic Range PRO improves the brightness and black levels, creating contrast beyond compare. Hisense televisions provide jaw-dropping 4K resolution, sleek designs, high dynamic range and Dolby Audio, all of which will combine to earn you major bragging rights when you host movie night. And then there are Sharp 4K Ultra HD Roku TVs, which not only provide four times the resolution of Full HD and upscale your current HD content to near-Ultra HD quality, but also offer the built-in Roku smart platform which delivers access to thousands of streaming channels and popular apps in one place. That's something you'll also find in Insignia 4K Roku TVs, always at a great price. VIZIO televisions have been called "the next level of stunning." Experience VIZIO's XLED full-array local dimming technology for better picture performance in every pixel. One of the world's best-selling electronics brands, TCL offers the latest 4K Roku TVs featuring Dolby Vision HDR and the Roku OS, merging superior picture quality with a smart TV platform built for streaming. Toshiba's superb picture resolution and DTS Studio Sound deliver an immersive experience, plus thanks to built-in Chromecast, Toshiba smart TVs give you total control of your content.

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