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Apple Watch

Apple Watch Series 9 smartwatches

Smarter. Brighter. Mightier.

Apple Watch Series 9 starting at $164 with qualified trade-in.
Apple Watch Series 9 requires iPhone Xs or later. Bands are subject to availability. Terms and conditions apply.

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Create a unique style by selecting the ideal model, size, band color and more.

Shop Apple Watch models

Ultra 2 GPS + cellular
  • 49mm titanium case
  • Always-On Retina display, up to 3000 nits
  • Precision dual-frequency GPS system
  • Customizable Action button can mark a Compass Waypoint and more
  • Up to 36 hours of battery life with normal use; now up to 72 hours in Low Power Mode
  • Double tap gesture*
  • Carbon neutral combinations available
Series 9 GPS + cellular
  • 45mm or 41mm case
  • Temperature sensor* provides retrospective ovulation estimates and advanced cycle tracking features*
  • Measure your blood oxygen with a powerful sensor and app*
  • Take an ECG anytime, anywhere*
  • Double tap gesture*
  • Carbon neutral combinations available
Series 9 GPS
  • 45mm or 41mm case
  • Temperature sensor* provides retrospective ovulation estimates and advanced cycle tracking features*
  • Measure your blood oxygen with a powerful sensor and app*
  • Take an ECG anytime, anywhere*
  • Double tap gesture*
  • Carbon neutral combinations available
SE GPS + cellular (2nd generation)
  • 45mm or 41mm case
  • Temperature sensor* provides retrospective ovulation estimates and advanced cycle tracking features*
  • Measure your blood oxygen with a powerful sensor and app*
  • Take an ECG anytime, anywhere*
  • Double tap gesture*
  • Carbon neutral combinations available
SE GPS (2nd generation)
  • 40mm or 44mm case
  • Advanced safety features, including Fall Detection, Emergency SOS* and Crash Detection
  • Get high and low heart rate and irregular rhythm notifications*
  • Up to 20% faster than the previous Apple Watch SE*

Apple services

Show your new device some love and keep it protected with AppleCare+.
Terms and conditions apply.

We can fix your iPhone and have it back the same day.
Terms and conditions apply.

My Best Buy Total™ members get 24/7 Geek Squad® tech support, exclusive prices and protection plans including AppleCare+.
Exclusions, terms and conditions apply.

Apple offers

Great deals on select Apple favorites, from iPhone to iPad, MacBook and more.

With the tap of your finger, you can get 24/7 help, connect with doctors and nurses, and more.
iPhone and Apple Watch sold separately. Terms and conditions apply.

Fitness for everyone. Every way you want.
Offers cannot be combined. Terms and conditions apply.

Stream over 100 million songs ad-free, across all your devices.
BestBuy.com account required. New and returning Apple Music subscribers only. New subscribers will receive 3 months; returning subscribers will receive 1 month. Auto-renews at $10.99/month after trial until canceled. Cancel anytime. Other terms and conditions apply.

Learn more about Apple

Control your home with Apple HomeKit.

With the Home app, you can easily and securely control your smart home accessories using your Apple devices.

We’re an Apple Authorized Service Provider.

Our Geek Squad® Agents are Apple-trained, so you can trust us with all your Apple devices. Plus, we offer guaranteed low prices and same-day services.
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Interested in a no credit neededSee disclosure option?

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*No Credit Needed: Progressive Leasing obtains information from credit bureaus. Not all applicants are approved. Ownership by rental/lease agreement with Progressive Leasing costs more than the retailer's cash price. Select items only. Cancel or purchase early at any time. Not available in MN, NJ, VT, WI, WY or Puerto Rico.

Disclosures.

Battery:
*Battery life varies by use and configuration. See apple.com/batteries for more information.

Temperature sensing:
*The temperature sensing feature is not a medical device and is not intended for use in medical diagnosis, treatment, or for any other medical purpose.

Cycle Tracking app:
*The Cycle Tracking app should not be used as a form of birth control. Data from the Cycle Tracking app should not be used to diagnose a health condition.

Blood Oxygen app:
*Blood Oxygen app measurements are not intended for medical use, including self-diagnosis or consultation with a doctor, and are only designed for general fitness and wellness purposes.

ECG app:
*The ECG app and irregular rhythm notification require the latest versions of watchOS and iOS and are not intended for use by people under 22 years old. The ECG app is available on Apple Watch Series 4 or later (not including Apple Watch SE). The irregular rhythm notification is not designed for people who have been previously diagnosed with atrial fibrillation (Afib).

Emergency SOS:
*Emergency SOS requires a cellular connection or Wi-Fi Calling with an internet connection from your Apple Watch or nearby iPhone.

Heart rhythm:
*Irregular rhythm notification requires the latest versions of watchOS and iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (Afib).

Up to 20% faster:
*Results based on the performance of common user tasks. Testing conducted by Apple in August 2022 using preproduction Apple Watch SE (2nd generation) and shipping Apple Watch SE (1st generation), each paired with an iPhone; all devices tested with prerelease software. Results reflect the approximate performance of Apple Watch.

Double tap gesture:
*Gesture available late 2023.

How to compare Apple Watches.

What are some of the enhanced features of the newest Apple Watches?

When looking at new watches from Apple, you’ll see that different models have different features. So, when comparing Apple Watch models, keep an eye on the characteristics that you might find beneficial. For example, a new watch from Apple typically has upgraded retina displays. This means that an updated Apple Watch contains a higher pixel density to provide exceptional clarity and sharpness. There are also several tracking features that you might find value in.

Equipped with powerful new sensors and health-tracking capabilities, the latest Apple Watch takes personalized health and fitness monitoring to the next level. Whether you’re tracking your daily activity, monitoring your heart rate or even measuring your blood oxygen levels, the Apple Watch can provide invaluable insights into your overall well-being. So, learn how to make time for exercise within your busy schedule and see for yourself how helpful and motivating tracking capabilities can be.

Exploring the newest features of the latest series Apple Watch.

Once you’ve experienced the convenience of keeping your iPhone in your purse or pocket while you make calls from your wrist and receive app and message notifications, you’ll wonder what life was like before you had an upgraded Apple Watch. You can easily listen to your favorite music streaming subscription or Apple Music library directly from your watch. You can sync your favorite playlists, albums or podcasts with your watch for offline listening. Just pair your Apple Watch with your Apple AirPods or Bluetooth speakers and enjoy your favorite music, even when you’re away from your phone.

The newest Apple Watch models also offer longer battery lives than ever before. Depending on which apps you use and how often you interact with your watch, battery life can easily last a full day for most people. With that being said, it is still always a good idea to have an Apple Watch charger on hand, ensuring that your watch is always powered up. Just make sure you know how to charge an Apple Watch.

AppleCare+ protects your device with an extended warranty.

With the busy lives we lead, accidents are bound to happen from time to time. From dropping your watch to dealing with an app malfunction, you can protect your device with AppleCare+. This is an extended warranty and support program for Apple devices, including your new watch from Apple, iPads, iPhones and Macs. AppleCare+ offers peace of mind and protection against accidental damage, hardware defects and technical issues.

There are also plenty of accessories to keep your updated Apple Watch looking and working like new. Apple Watch cases are designed to shield the device from scratches, impacts and other damage. Apple Watch screen protectors also help keep your watch looking sharp by guarding the screen. And if you ever accidentally break your watch band, there are plenty of colors and varieties of replacement Apple Watch bands available. Whether you’re tracking your fitness goals, staying connected on the go or simply expressing your personal style, the versatility and convenience of Apple Watches make them an indispensable companion for modern living.