What Every Musician Should Know About Self-Promotion: The 29 Key Principles of Independ [CD]

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  • Self-Promotion Is - And Isn't - All About You
  • Obliterate the 'Starving Artist' Mentality
  • Develop a Fan-Focused PR Mindset
  • Determine Your Specific Musical Identity
  • Clearly Communicate Your Musical Identity
  • Describe Your #1 Fan
  • Know Why Your Fans Are Drawn to You
  • Stress the Benefits You Offer
  • Think Niche
  • Determine the Best Ways to Reach Your Fans
  • Be Consistent with Your Message
  • Do Something Every Day
  • Be Bold, Exciting and Different
  • Get Personal: Attend Conferences and Network
  • Cross-Promote with Other Artists
  • Gather and Use Testimonials
  • The Best News Hooks Are Usually Not About You
  • Make It Easy for Media People to Cover You
  • Pursue Multiple Opportunities for Music Reviews
  • Exploit Talk Shows and Position Yourself as an Expert
  • Create and Promote an Effective Web Site
  • Publish a Free Fan E-Mail Newsletter
  • Piggyback on the Success of Other Bands
  • Improve the Way You Sell Your CDS and Merchandise
  • Expand Your Definition of a Live Performance
  • Make the Most of Your Live Shows
  • Make Like a Virus and Spread Yourself Around
  • Set Priorities and Create a Marketing Calendar
  • Have an Objective Every Time You Take Action
  • Final Thoughts
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