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Customer Ratings & Reviews

$849.99
Save $350
Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1840 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
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Page 1 Showing 1-5 of 5 reviews
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Blooming

    Rated 3 out of 5 stars

    Dont buy if youre sensitive to blooming effect

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I want to love this TV. Its honestly beautiful and the processing and motion and upscaling are amazing. My only problem with the tv is blooming, when the light bleeds from a bright object with a dark background. Its too distracting and im likely going to return it.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dylanmb, Thank you for the feedback on your experience with your XR65X90L. While we're glad you love the beautiful picture quality, intelligent Cognitive Processor XR, smooth motion, and amazing upscaling of this TV, we regret to hear about the light blooming issue that you've experienced. Please follow the troubleshooting steps on the link below to resolve this issue.

      https://www.sony.com/electronics/support/articles/00030311?utm_source=glean

      If you still have the unit and need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Color, Picture quality
    Cons mentioned:
    Blooming

    Rated 4 out of 5 stars

    A solid performer from Sony

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Came from a Vizio M55-E0 and was surprised with the brightness and clarity of this tv. It’s a solid performer for a midrange tv from Sony. There is some blooming and vertical banding but I don’t think it’s a deal breaker or that bad at all. It’s a balancing act for tv manufacturers. If they try to cut down on the blooming then you get black crush and loss of detail. If you prioritize detail you get blooming. The tv looks great on my stand and I really like the low profile look of the feet. The tv has a premium look as well. I cannot comment on how helpful Best Buy staff was to my purchase since I already knew what I wanted when I walked in. I have been researching tvs for the better part of a year. Their staff did locate the tv and seemed professional and willing to help.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Daniel,
      Wow! Good decision in switching to our Sony TV. We are truly delighted to hear that you are pleased with the awesome picture quality of our Sony XR65X90L and how it perfectly fits your stand. We're glad that BestBuy team helped you well. Thanks for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Blooming

    Rated 5 out of 5 stars

    Great and affordable

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I wanted this primarily for gaming and I haven't had any issues. Everything looks great, even comparable to OLED in some situations. Google integration works seamlessly with our current smart home ecosystem. Only "complaint" would be some blooming but I use bias lighting so I never noticed it. Powerhouse of a TV at this price point.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wyatt, We appreciate your feedback and we are glad to hear that everything looks great with your new Sony BRAVIA smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Color
    Cons mentioned:
    Blooming

    Rated 5 out of 5 stars

    Sony x90l

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was in the market to replace my Hisense u8h and the 65 inch Sony x90l checked all of the boxes. The upscaling, color and clarity are phenomenal. There is some blooming but it is minimal especially when viewing head on. Looking forward to purchasing the 85 inch for my home theater.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vipersmash,

      You made the right choice with the Sony X90L! We're glad that you like the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Blooming

    Rated 4 out of 5 stars

    Worth it

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Processing and motion is smooth. Plenty of adjustable settings. Only negative is slight blooming but can be easily overlooked by how great the picture looks. Best packaging of a tv, very well protected and it just provides piece of mine. Easy to set up and easy remote. Nice looking tv with the stand it comes with.

    I would recommend this to a friend