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Customer Ratings & Reviews

$849.99
Save $350
Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1837 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Applied Filters:
Page 1 Showing 1-5 of 5 reviews
  • Pros mentioned:
    Color
    Cons mentioned:
    Contrast, Glare

    Rated 5 out of 5 stars

    BRAVIA XR full array LED 65 INCH

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV - the clarity and brightness is spot on. We initially bought the 65 inch mini LED'S and the screen with scenes with a lot of light was blinding and had to be toned down. The contrast was too dark for our liking and white was too bright. But you cannot go wrong with the full array LED. Second one we've owned. Again, tried the more expensive Bravia XR mini led's but needed sunglasses to watch in dark room due to brightness of some scenes.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi geocort, Thank you for sharing your wonderful experience with your new Sony X90L! We're so happy to hear you love the picture clarity and brightness level of this TV. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Contrast

    Rated 5 out of 5 stars

    Excellent product.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony BRAVIA XR X90L LED 4K UHD Smart Google TV offers an immersive viewing experience. The 65" screen delivers stunning clarity, vibrant colors, and deep blacks, enhancing every movie night or gaming session. What sets this TV apart is its intuitive interface powered by Google TV. Navigating through apps, streaming services, and settings is seamless, thanks to the user-friendly design and voice command capabilities. The XR Cognitive Processor ensures smooth performance, reducing motion blur and enhancing picture quality. Plus, with HDMI 2.1 compatibility, gamers can enjoy responsive gameplay and high frame rates. One drawback is the lack of local dimming zones compared to higher-end models, resulting in slightly less precise contrast control in dark scenes. However, this is a minor flaw considering the overall exceptional picture quality. In conclusion, the Sony X90L is a top-tier choice for anyone seeking a premium 4K Smart TV experience. Its combination of stunning visuals, user-friendly interface, and advanced processing technology make it a standout option in the market.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there,

      Thanks for sharing your review and experience with X90L. We're glad that you like the picture quality and Google software of the TV. Your feedback about the TV contrast is greatly appreciated. With the TV's built-in settings, you can fine-tune the picture quality depending on your needs. You may find this link helpful:

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_01.html

      Hope this helps. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color
    Cons mentioned:
    Contrast

    Rated 5 out of 5 stars

    Great tv.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good. Screen is clear and colors are vibrant. It does get a little off contrast looking at it from an angle, but nothing horrible. I only purchase Sony electronics and have for years. Never any problems.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Fsmith,

      You made the right choice! We're glad that you like the picture quality of the TV. Your feedback about the viewing angle is greatly appreciated. Thank you for always choosing Sony!

      -Ralph Sony_US

  • Cons mentioned:
    Contrast

    Rated 5 out of 5 stars

    Sony is always Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV quality is exactly what I was looking for. Hope it will last. I liked Sony OLED but it is too contrast with so deep black that it would hurt my eyes (my eyes are tired in the end of the working day from constant exposure to computer excel chats and the like).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IreneL, We're glad you like your new TV. Enjoy and thanks for choosing Sony! -Craig Sony_US

  • Cons mentioned:
    Contrast

    Rated 3 out of 5 stars

    Sony Bravia 65"

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    underwhelming picture quality, poor contrast, dull colors

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GaryG, Thank you for taking the time to provide us with your feedback. We're sorry to hear that the picture quality of your Sony X90L did not live up to your expectations. This is definitely not the news that we would like to hear. Please allow us to help you and turn this into a better experience. There are various settings that you can configure in [Picture] settings to increase the brightness, colors, and contrast level to improve the overall viewing experience on your Sony TV. You may refer to the link below for more information about the picture adjustment settings of the TV:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html

      Should you need further assistance, may we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the XR65X90L:

      Sincerely,
      Sam Sony_US