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Customer Ratings & Reviews

$849.99
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Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1841 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
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Page 1 Showing 1-20 of 31 reviews
  • Rated 5 out of 5 stars

    Worth for price

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good pucture quality, movies on bravia core with imax enabled are treat to watch. If you are looking for a good tv at reasonable price , its definitely good choice than buying expensive oled tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ananda, Amazing! We're thrilled to hear that you like the picture quality of your TV. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Thank you for choosing Sony. Erin Sony_US

  • Rated 5 out of 5 stars

    Great Buy

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was lucky enough to get this TV when it was on sale for $999. A great purchase and worth the price. I would say it’s the best tv in its price range. If you can spend a little bit more for TV this model is worth paying that bump up in price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElioenriqueT, That's great! We're thrilled to hear that you feel the Sony X90L is the best TV in it’s price range. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Quality TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good quality for less price, everything you could think off for entertainment.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AuroraP,

      You made the right choice with the Sony X90L! We're glad that you are enjoying the picture quality of the TV. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Heavyweight Midrange 4K LED

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Yes this, Sony Bravia 65" XR-X90L is Every bit as good as the expert reviews say and by the ones that have Professionally tested this Heavyweight midrange 4K TV but not heavy in price. I won't get into no more than what has already been stated in the comments that other owners who have already stated. This wasn't a compromised purchase for me, I was originally going to purchase the Sony 65" A80L or their 65" X93L. After 3 + months of diligent research comparing all the tradeoffs between the three models I came to the conclusion, anything more is just diminishing returns. I used, (Gene DellaSala's) article (Audioholics) of Professional recommended settings to dial in my Sony Bravia XR-X90L. Yes I do recommend this Sony model it punches above its class. BestBuy's service made my Purchase even easier with their holiday sales they're running.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Absalom, Thanks for the 5-star rating!
      We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    Sony 65" Bravia LED UHD Smart TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding flatscreen at a very affordable price. The 65" class is a perfect size for a family room. Colors are sharp and clear. The only negative is the remote, which has limited features for such an excellent Smart TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EricR, We are thrilled to hear that your new Sony BRAVIA X90L smart Google TV is perfect for your family room. We take all user input seriously and will make sure your comments reach the appropriate person, especially with the remote control of your TV. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    The BEST.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony products by and large are remarkably amazing. This current Sony Bravia purchased is for the living room, but I also have another Sony television, that I moved to the bedroom. That one I have owned for well over a decade and the quality remains outstanding (unheard of). The Sony Bravia's quality gives the experience of going to the movies. It is reasonably priced and the effort placed it production shows the buyer that it is not solely about selling a product for profit, but ensuring the customer receives a long lasting and high quality product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KamalS, Thank you for sharing your positive experience with your new Sony X90L! We're very happy to hear that you're satisfied with the amazing quality of your Sony TV. Thank you for your continued trust in Sony products! -Sam Sony_US

  • Rated 5 out of 5 stars

    BRAVIA

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an excellent LED TV at a substantially lower price point than most OLEDS. It has high peak brightness that combats glare well, and provides an exceptionally clear picture consistently. It has minimal input lag, making it a top choice for gaming

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeremyS,
      Awesome! We're glad to hear that we were able to give you a good match for your viewing and gaming needs. Your satisfaction with the brightness, exceptional picture quality, features, and performance of your X90L TV are greatly appreciated. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Satisfaction and more

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far I'm really happy about this TV. Spent a few hundred more than my original plan, but to tell you the truth, it's well worth it. I can think of at least 5 things that were better than my previous one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi stfromli, That's awesome! We are glad to hear that you are really happy with your Sony BRAVIA 4K smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Owner

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV set is one of the best I’ve ever had in terms of quality as well as price point.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AthanasiosK,

      You made the right choice with the Sony X90L! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Best Picture i've ever seen

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    tv is great and the picture is amazing and well worth the price. The remote and smart tv function like all sony products leaves something to be desired. easy fix with a roku or apple tv etc.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jethro,

      Thanks for sharing your review and experience with the X90L TV. We're glad that you like the picture quality and user-friendly functions of the TV. Your feedback about the remote and Google software is greatly appreciated.

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Mrs. Q

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture! Especially for the price! Plenty of built-in apps as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaureenQ, we're glad you like the picture quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Very happy customer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Extremely satisfied! Great product at a reasonable price. Would not hesitate to buy it again!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FranklinB, we're glad you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Amazing tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv with a great price,Best Buy customer service was great also

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kaya, we're happy to hear that you had a great experience with your purchase. Hope you are enjoying your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Good tv

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv we enjoy it very much good price and value

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AngelaK, we're glad you are enjoying your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Awesome TV,

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV, great colors, sounds, size and the price is right for a full array LED

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vazperen,

      You made the right choice! We're thrilled that you like the sound, picture quality, and size of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I would buy again!! I recommend this TV it's on the expensive side but worth every dollar!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Romaine,

      You made the right choice! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Great looks, beautiful display.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great display, great price, highly recommend to get a soundbar to really enjoy it. Paired it up with a Sony HT-A5000. Love this combination. The only drawback is that the soundbar is exactly the same length as the feet separation. Will have to get a pedestal for it in order to have the soundbar positioned under.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BraviaXR65X90L,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the picture quality of the TV and how it works well with the HTA5000 soundbar. Your feedback about the width of the TV stand is greatly appreciated.

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia kicks the other brands to the curve.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for the price. The family is enjoying their favorite programming and movie channel.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HecTorOz, we're glad you like our product. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Beautiful Sony TV 65”

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV at a great price. Buy it! It’s also on a very nice looking stand.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MickeyJ, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    With the extra money

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV at a fantastic price. Worth the extra money over the mass market, low priced brands.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottR,

      You made the right choice with the Sony X90L! We're glad that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US