Customer Ratings & Reviews
- Model:
- K77XR80
- SKU:
- 6578574
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.7 out of 5 stars
Customers are saying
Customers regard the 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024) highly for its exceptional picture quality and vibrant colors. Users find the TV very easy to set up. Some customers have expressed concerns regarding connectivity, specifically mentioning HDMI ports.
This summary was generated by AI based on customer reviews.
- Cons mentioned:Connectivity, Software
Horrible product. Horrible customer service.
||Posted . Owned for 3 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This product does not connect to the sound bar. What is worse is that when you call don’t. You get someone from Cambodia or wherever they are located.the microphone is anlways not working. There no corresponding anpp. The television is just no good. And they simply tell you they can’t fix anything and that you can always return it. Don’t support Best Buy and run away from Sony.
No, I would not recommend this to a friend - Cons mentioned:Software
Hardware Issues and Poor Customer ServiceI
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.DO NOT BUY. I purchased two of these open-item Sony TVs. The first had freezing issues due to a hardware malfunction, and the exchanged one had the exact same problem. A factory reset did not help. After spending over 5 hours chatting with Sony’s 3-level customer support system, they ultimately denied warranty coverage, claiming it was because I bought the TV at a discount. Best Buy had assured me that Sony’s warranty would apply—this turned out to be completely false. To make matters worse, the day after I returned the first malfunctioning TV, I saw Bestbuy listed it online again as an open item in EXCELLENT condition—at the same location where I returned it (with the tag “act fast, only 1 left”). This entire experience has been a complete nightmare and a huge waste of time. Save yourself the frustration and avoid buying Sony tv or any of those open-box units from Bestbuy. The hardware issues and lack of honest support make it absolutely not worth it.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi, SLiang,
We are extremely sorry for the inconveniences presented with your BRAVIA TVs. We understand this is not the experience that our customer are meant to go through. We appreciate the feedback and we can pass the comments right to the appropriate department as Sony strives to deliver the best quality products.
Thank you for considering Sony products. Have a nice day
-DiegoV
Issues with new TV
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I bought the TV a month ago. 2 weeks ago I had a blurry line across the entire bottom of the screen. Turned it off, unplugged and rebooted it. Worked with no problem. Now 2 weeks later, same issue. I need help on what I should do? Can I return it? When you pay this amount for a TV you shouldn’t have this problem. Extremely frustrated.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi JeffB, We apologize for the inconvenience and frustration this issue has caused. To address the problem with the blurry line across the bottom of your screen, we recommend the following these additional steps:
Software Update: Ensure your TV's software is up to date. Sometimes, issues like these can be resolved with the latest firmware updates. REF: https://www.sony.com/electronics/support/oled-tvs-android-bravia-8-xr80-/k-77xr80/software/00343200
Factory Reset: If the problem persists, try performing a factory reset on your TV. This can often resolve display issues. For factory reset steps, please refer to this link: https://www.sony.com/electronics/support/articles/00159487
If neither of these steps resolves the issue, please contact our support team through this link: https://us.esupport.sony.com/support/s/service?language=en_US for further assistance. They can provide more detailed troubleshooting steps or guide you through the process of repair or replacement if necessary.
Regarding returns, please check the return policy of the retailer where you purchased the TV. Most retailers have a specific return window, and they can provide you with the best guidance on whether a return is possible.
Regards,
Sam
- Pros mentioned:Picture quality
Two bad models back to back
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Such a beautiful picture with horrible software issues. Keeps freezing up at random and the only resolve is to unplug t.v. Like come on Sony paying 2,300 for a t.v and issue still can’t be fixed. DO NOT BUY THIS MODEL
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Thank you for reaching out, ASTrazor64.
We are incredibly sorry to hear about the freezing issues you've encountered with your BRAVIA 8. We completely understand your frustration—at this price point, you deserve a seamless, premium experience, not the hassle of unplugging your TV.
Since this isn't the standard we aim for, we'd recommend checking for the latest firmware update in the settings menu, as these often contain stability patches. If you've already done that, a Factory Data Reset can often clear out "ghost" software bugs that cause freezing. If the issue persists, please reach out to our support team so we can look into a more permanent resolution for you. We want to get your 77-inch display back to being the centerpiece of your home, minus the stress.
Thank you for choosing Sony!
Best regards,
Gus, Sony Social Media Team
PLEASE SAVE YOUR MONEY.
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I spent weeks researching tvs. I’d finally narrowed it down to the Sony Bravia 8 and the Samsung S90. Despite the higher price tag and the lack of HDMI 2.1 ports (2 vs Samsung’s 4), I went with the Sony because I have a PS5 and the integrated features were too good to pass up. Boy was I wrong. Let me start by saying I’m VERY tech savvy. I’ve had this tv for a little over 24hrs and have already had to reset it to factory settings THREE TIMES. After setting it up, the tv will just refuse to switch to any HDMI connected device. The screen would flash black as if it were trying to switch and then it’d go right back to the home screen. I tried everything from switching cables to cycling the devices to cycling the tv, updating the software, and many more. Nothing worked except factory resetting it. Finally I was certain that there must be a setting that I’m enabling during setup process that isn’t agreeing with my devices. But ALL of my devices?! With each reset, I would enable less and less features/settings as I tried to narrow down what might be causing it. Nothing worked. I called customer service tech support and they too were baffled. I was told that it’s likely some kind of software fault or failure but to be sure, they had to escalate my case to their higher tier support. They gave my a ticket number and said someone would call me back. This is all too much trouble and headache to have to deal with on a brand new tv. I’m returning it in favor of the S90. Oh, and the screen is way too dark as well. I’m familiar with OLED, as this is my 4th, and none are nearly this dark. I’m over it!
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi QuietStorm80,
This is not the experience that we want you to have. This isn't normally the case with the BRAVIA 8 TV. Sony's commitment to customer satisfaction is our top priority. Rest assured that your feedback will help us improve our products and services.
We would like to know more about what happened and review your file. We also want to make sure that everything is handled accordingly. Please email the below information to socialsupport@am.sony.com.
Name:
Username:
Model Number:
Issue:
Telephone Number:
Case Number:
Sincerely,
-Ralph
Terrible services
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I am extremely disappointed with the recent installation experience at my home. The installation team was unprofessional, disrespectful, and made my wife feel unsafe while I was not home. That alone is completely unacceptable. When I tried speaking with one of the installers over the phone, he repeatedly interrupted me and dismissed my concerns, stating he had “been doing this for 20 years.” He then confronted my wife with, “Do you know what I do? No, you don’t,” which was inappropriate, intimidating, and completely unprofessional. No customer should ever feel unsafe or disrespected in their own home—especially by a company they trusted to provide a professional service. Given this experience, I expect some form of compensation or resolution from Best Buy. If this is not addressed promptly, I will be returning the TV and all accompanying accessories.
I would recommend this to a friend- Pros mentioned:Picture quality
From Rags to Riches
||Posted . Owned for 6 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Only a poor rating because my first purchase was a lemon and returned with no question. Home Depot did the right thing after numerous communications with Sony direct. My second purchase of the same TV was flawless and the picture is unbelievable. Thanks Best Buy for exceeding my expectations. I subsequently purchased a 65 in. TV for our lower level
I would recommend this to a friend Do not trust Best Buy
||Posted . Owned for 7 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I have this TV now for 6 months and already Best Buy has been out three times to service it. The last guy had issues and during his time at my house, he started talking about how he felt the "mother board" was not working properly. Exactly one month after he left, my TV stopped working. I called Best Buy and did all the proper things on my part but the Geek Squad told me it is not their issue but Sony's and I need to call Sony. Sony now tells me my mother board is out and it could be months before they can repair it due to it being on back order. Who pays $4000 for a TV and sound bar and in 6 months have it go out and be told it could take months to repair? I was sold a defective TV, period.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hello TonyN,
Thank you for considering Sony products.
We sincerely apologize for the frustration and inconvenience you’ve experienced with your K77XR80 TV and the service process. This is certainly not the experience we want for our customers.
To assist us in gathering more information regarding this matter and to work together towards a solution, please reach out to us via email at socialsupport@am.sony.com. We kindly ask that you include the following details in your message:
- Name:
- BestBuy Username:
- Model Number:
- Description of the Issue:
- Telephone Number:
Thank you for your patience, and we look forward to assisting you further.
Best regards,
-Fred
I will never buy a sony again
||Posted . Owned for 1 year when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The motherboard failed after 10 months. Now only a few months later, it failed again and now its outside the warranty period and sony is not fixing it. Unacceptable for a 4000 dollar tv.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Ryan,
We are sincerely sorry to hear about the recurring issues you have encountered with your BRAVIA 8. This is not the experience we want for our customers, nor does it reflect the standards of quality and reliability we strive for in our products.
We value your loyalty to the Sony brand and would like to personally review your situation to see how we can best assist you. Please email the following information to our specialized team at socialsupport@am.sony.com:
Full Name:
Best Buy Username:
Telephone Number:
Model Number:
Case number/concern:
We look forward to hearing from you. Thank you for considering Sony!
Regards,
Dominick
Stay away from Sony and Best Buy
||Posted . Owned for 3 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV has been an absolute nightmare and so has Sony and Best Buy. We purchased this TV in September and from the moment we plugged it in it began freezing. Best Buy will not stand behind the product because it is past the 14 day return window and under "manufacturer warranty" Sony won't stand behind it either and keeps telling us to purchase new accessories for the brand new tv or wait for a software update. I will never purchase at Best Buy or from Sony again it has Been a nightmare!
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi AmandaB, We apologize for the inconvenience. This is definitely not what we wanted you to experience. May we ask for your case ID so we can review?
In the mean time, if you haven't yet, try resetting your TV. Disconnect all other external inputs and observe if your TV still freeze.
You may reach us back at socialsupport@am.sony.com with the following details :
Full Name:
Best Buy Username:
Telephone Number:
Sony Model Number:
Additional Information regarding your experience with the unit:
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Sincerely,
-Craig
- Pros mentioned:Picture quality
Skip it!
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Not impressed at all! Compared to the Samsung QN90D Neo QLED, the Samsung blows it away in all areas. We can't recommend this Sony. Skip it and go with a good QLED, the picture is bright and crisp.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Rock, Thank you for sharing your feedback. We're sorry to hear that your Sony BRAVIA 8 OLED TV didn't meet your expectations. Our goal is to ensure all our customers are satisfied with their experience, and we genuinely appreciate your input. To assist you better, we'd like to know also a bit more detail on the specific issues you are facing with the picture quality. For the meantime, we recommend o enhance the picture quality, we recommend adjusting the TV's picture settings to better suit your preferences. You can explore a variety of options like color, contrast, motion, and brightness that may significantly improve your viewing experience. This link might be helpful: https://www.sony.com/electronics/support/articles/00190409?utm_source Hope this information helps. If you need any assistance in optimizing these settings, or if you have any further questions, we're here to help. Additionally, if you’d like to discuss your concerns further, feel free to contact us directly. You can email the following information to socialsupport@am.sony.com, and we’ll be happy to assist: Full Name: Best Buy Username: Telephone Number: Additional details regarding your experience with the K77XR80 Thank you for your patience, and we look forward to resolving this for you! Sincerely, Maria
Tv Died in 3weeks
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.First Sony purchase replacing a Visio. First the TV died after 3 weeks. Sony is replacing it but it’s going to be 2 1/2 weeks. Disappointed that it is not compatible with my Sonos playbar due to connection. Noticed I had issues with sound delay even not using soundbar. Visio 120hz was better watching sports. Tv always changed colors so I was always in the settings trying to figure out settings. Very disappointed but will post a different review once the replacement arrives and have time to objectively observe. Next time I’ll review everyone’s warranty.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi FutureWarrantyReview,
This is not the experience that we want you to have. This isn't normally the case with the BRAVIA 8 TV. Sony's commitment to customer satisfaction is our top priority. Rest assured that your feedback will help us improve our products and services.
We hope you'll have a better experience with the replacement TV. If you encounter any issues with the replacement TV or you need further assistance, please email the below information to socialsupport@am.sony.com.
Name:
Username:
Model Number:
Issue:
Telephone Number:
Case Number:
Sincerely,
-Ralph
Don't buy this model
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.My last Sony TV 65 inch (still working) is 11 years old. We upgraded to this 77 inch OLED model. I was quite surprised to find that after 3 replacements of this new TV, we swapped it for a 77 inch LG one. Bad picture, blue lines and horrible pixilated parts. Sony's quality has decreased.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Receiver,
Thank you for sharing your feedback with us. We are truly sorry to learn that your experience with the TV did not meet your expectations. At Sony, customer satisfaction is our highest priority, and your insights are invaluable in helping us enhance our products and services.
We sincerely hope that you will take the time to consider Sony as your brand of choice for your next purchase.
-Ralph
Disappointed by Best Buy
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Installers were great , but TV DOA and took a week and a half to replace.
No, I would not recommend this to a friendHardware issue after 9 months
||Posted . Owned for 8 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Bought this TV in Nov 2024 (mfg Sept 24). It has already stopped working because of a hardware issue. Luckily Sony has a year warranty but I’m out of luck if it breaks down again in a few months.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hello Jo1988,
We are truly sorry to hear that your BRAVIA 8 TV, purchased just last November, has experienced a hardware issue requiring service. We understand how frustrating it is when a new product encounters a problem so soon after purchase, and we appreciate you reaching out to us.
We're glad to confirm that your TV is covered by our one-year warranty, and our service team is working to resolve this for you. We design our products for lasting performance, and an early hardware issue is certainly not the experience we want for our customers.
While it's rare for issues to reoccur after a covered repair, please know that our goal is your complete satisfaction. Should you have any further concerns after your TV is serviced, please don't hesitate to contact our customer support directly at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv
Thank you for your patience and for choosing Sony.
Sincerely,
Jenn | Sony Social Media Team.
- Pros mentioned:Picture quality
Would not recommend
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Picture is great but the tv restarts often in the middle of watching it.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Catherine, We are sorry to hear that you are experiencing issues with your Sony Bravia 8 TV.
Here are some troubleshooting steps you can try to resolve the issue:
Perform a Power Reset:
Turn off the TV.
Unplug the TV power cord from the electrical outlet.
Let the TV remain without power for 60 seconds.
Plug the power cord back into the electrical outlet and turn on the TV.
Update the TV Software:
Ensure your TV software is updated to the latest version. Use the Sony remote to go to the help screen and check for a software update.
Check TV Settings:
If the TV turns on or off at regular intervals, check the settings for timers and auto power features.
Disable the On timer or Timer settings.
Disable the TV auto power on setting in BRAVIA Sync settings or HDMI CEC Settings
If you are using a cable box connected to the TV via an HDMI® cable, please set the Bravia Sync to OFF or use a CEC-less HDMI cable or adapter to prevent the TV from rebooting or restarting.
May we contact you to help? If so, please email the below information to socialsupport@am.sony.com
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Username:
Telephone Number:
Model Number:
Issue:
Regards,
Carl
Great TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The TV is great. Couldn’t be happier with it. Pretty annoyed that the only reason I bought it from Best Buy was the $50 worth of rewards points that they were going to give me, but that has apparently been discontinued and now it is too late to return it. I won’t be shopping at Best Buy again.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi, ScottP,
it's great to know that you are having a wonderful experience with your Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)! We hope you continue to enjoy your TV's high-resolution display for enhanced image clarity and detail, and the immersive sound the TV speakers can deliver.
We are sorry for the inconvenience encountered with the Best Buy reward points, we suggest to get in touch with BestBuy support for further assistance.
-DiegoV
Don't buy from Best Buy
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Don't buy from Best Buy, they keep cancelling installing appointments the day before coming then have to wait 2 more weeks
No, I would not recommend this to a friendSony Bravia 8 77" Disappointed
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Right out of the box the TV had a white line down the left side of the screen, notified Sony, they tried to fix remotely, now the TV will not power on.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi JessicaH, we're genuinely sorry to hear that you've gone through those inconveniences and that your Sony - Bravia 8 is not powering on. This is not the experience we want you to have, here are some simple troubleshooting steps you can try:
1- Unplug the TV from the power for 2 mins and then plug it back in
2- Disconnect all external devices from the back and try a different power outlet
3- Try to manually turn on the TV from the power button located underneath the TV in the middle.
If after performing these steps the issue persists, please email the information below to socialsupport@am.sony.com so we can better assist you.
Full Name:
Best buy username:
Telephone Number:
Model Number:
Issue/Concern:
We look forward to hearing from you again!
Regards,
Dominick
Great t.v weird salesman
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The guy selling it to was weird wearing fingerless gloves sold me broken t.v twice
I would recommend this to a friend