Customer Ratings & Reviews

Best budget TV Ever!!! Super Bright AMAZING picture quality!! Beware it is on the Heavy side!! But still Amazing!!!

The clarity and detail on this tv is incredible! Beautiful colors and looks amazing. Having so much fun watching tv and playing video games

Awesome TV, dude! Sony's colors and upscaling totally crush other brands. Solid build, too! My family room's super bright, and its brightness handles it perfectly. Glare's not a problem either. Grabbed the 85-inch x90l this Thanksgiving. I was flip-flopping between it and the x93l (the mini-LED anti-glare one), but I'm stoked with this choice.

Its one of the best high mid range large TVs. The panel is crisp and clear thanks to sonys amazing processor and algorithms. They are unparalleled and frankly blows the competition out of the water. Its 120hz display with VRR for faming and goes really good with PS5. The colors are amazing. Nothing comes close to it. Brightness is really good but some competition do offer more brightness not that you will notice. The only thing that i think it lags in is motion smoothness in SD content. Its not as great as other competition. But it does not matter as you barely feel it. Overall i will givr it a solid 4.8/5.

Picture quality color and brightness are great . It’s all about balance as they say it . Tested in time when it comes to TV I’m glad to switch back for an upgrade.

Went in for a Samsung walked out with the the Sony 90L. Sales guy that helped explain key features that Samsung didn't offer and overall picture is flat out better colors crisp sharpness. We are very Happy with our purchase and would recommend buying one.

If looking for a tv that has amazing rich colors and brightness this is it. There are so many settings you can adjust so that you get exactly what you want to see. This tv is so bright your eyes will hurt.

It’s amazing love the size color picture and sound love it.

The picture is fantastic. Love it. The colors just jump out at you.

Love the color love the size and love the price we'll back in if necessary

The tv is mesmerizing the color and the full array led gives a real world feeling My thestre room has surely gained a great screen

The colors are so vibrant and it comes with Google tv

Upgraded to this from the XBR 65in I bought 10 years ago. Beautiful colors - some slight blooming in very dark rooms, but it is fine. No issues with this - but wish it didn't have any bloatware. People just connect streamers to these anyway.

After much deliberation and an in-person visit to the store, I chose the Sony 85" Class BRAVIA XR X90L as my new television, and I couldn’t be happier with my decision. Seeing all the large-format TVs side by side in the store really helped me compare picture quality and features. The sales rep provided detailed and helpful information, which made narrowing down my choice a lot easier. Ultimately, this TV stood out because of its balance of price and features, aligning perfectly with my needs. Once the TV was delivered and set up at home, it exceeded my expectations. The full-array local dimming is a standout feature, producing significantly deeper blacks compared to my old TV. This really enhances the contrast and overall picture quality, especially when watching darker scenes or movies. The colors are vibrant without being overly saturated, and the clarity of the 4K resolution is stunning. The TV’s integration with Google TV adds another layer of convenience, offering seamless navigation, voice control, and access to a vast range of apps and streaming services. Setup was straightforward, and the interface feels intuitive and responsive. Overall, the Sony X90L has been a fantastic upgrade for my home entertainment system. Whether I’m watching movies, sports, or streaming shows, the picture quality is immersive and impressive. I’m thrilled with this purchase and would highly recommend it to anyone looking for a premium large-format TV at a great value.

I own multiple OLED's (LG C2 & C3) so I was skeptical about the performance of this LED X90L, but the price for the 85" panel and the reviews touting it enticed me. I decided to give it a go in my basement media room and see how it stacked against the OLED's I own. The color accuracy of this panel IMO exceeds those of LG OLEDs. I know this might seem like a controversial statement, but you have to see it to understand it. Sony's image processing IMO is the best in the industry while watching movies and shows. Human skin and texture on this panel is much more lifelike and non saturated vs. OLEDs. Colors pop for sure, but they are much more natural in appearance and lifelike. I'm one of those types that have to tweak my OLED/LED extensively to get the color/contrast to my liking, but Dolby Vision Bright combined with the XR processing from Sony is as perfect an image you can get without spending 6k+ Brightness! 600+ nits for a Full Array LED is LEGIT. In bright environments this semi gloss panel works just fine, and has the brightness to match- but in dark basement environments is where this thing really shines. There are Mini LED panels that struggle to get to that mark with double or triple the dimming zones available to them. Gaming wise this is a capable panel, but it does have a slightly higher input lag than OLEDs- but none of that should matter for casual gaming. Game mode exists now with VRRR and G-Sync compatibility up to 4k 120hz. Bottom line, Sony took notice of HiSense and TCL creeping up on them last year, and juiced this X90L to exceed them at a very competitive price. This upper mid range panel touches areas of the high end range at an awesome price with a picture you just have to see to appreciate.

Great picture, easy setup. After immediately ignoring Google smart TV in the past, this iteration is finally fast enough and good enough that I'm using it. Plus they finally added Google photos as a screen saver option. Smart switching between video modes, plenty bright for a bright room, and not OLED blacks, but plenty dark enough for a fraction the price.

Nice and big love my money nights with my family colors everything

Its not Mini-LED, its not OLED, but its the best FALD television I’ve owned. Sony clarity, impressive processing, and shadow detail preservation are all things this X90L have that you just have to see for your own. I got my 65” during black friday at a fantastic price. The picture I included in my review is of the TV mounted in the first room I had it in. The room it lives in now has bright daylight filling it and recessed lighting in a vaulted ceiling at night. The X90L delivers the best brightness that one with these specs can deliver in both lighting conditions. Yes you will see elevated blacks in letter box or cinema black bars and dark areas. But those are a small price to pay to have the bright levels and shadow details preserved that i mentioned earlier. I love the google OS that comes with the tv. Easy to navigate and setup to your preferences. Build quality is as expected from Sony, solid. It’s not a flagship, but you dont feel like you got a cheap TV. Sony did a great job of building the TV to fit the budget but not feel like any corners were cut. For under $1000 for a 65” during black friday, this is literally a best buy at Best Buy.

I have a 65in Sony A8. But, as I re-configured my family room I ended up with a big wall that kind of dwarfed it. So, when I went to my local, I was able to compare that this X90 and the A8 were indeed the two best to my eyes. By a long shot. Side by side the blacks on the A8 are unbelievably good but, for something like 3k less X90 was very close in color areas, brightness (possibly better) sharpness, etc. So, I pulled the trigger at 2195 and then found out it was 1995 a day later (of course) and Best Buy honored that price no problem, especially since I have their card which is one reason it's probably worthwhile to have one. Install was flawless from Geek Squad just moving my existing mount and hooking to my Onkyo recever and polk towers. Once I played with the settings I got an even better picture than in the store. it's not perfect but, it's a great deal and looks very very good. I would HIGHLY recommend it for sports enthusiasts. They look amazing on this screen.

After doing a ton of research, I decided on the 85” X90L. Most of what I found is thay this TV seemed to hit a sweet spot with people for quality and price. I could not agree more. The picture quality is top notch. I have watched 4K movies on disc, streaming 4K, PS5 Pro, and Series X. Everything looks crystal clear, and the colors are magnificent. 4K movies with Dolby Vision support is holy cow awesome. The brightness of the TV is unreal. In playing Ghost of Tshushima on PS5, and enemy threw a flash bang at me. It was so bright, I actually squinted my eyes and turned my head. That is next level awesome! Overall, I am very happy with this purchase and will enjoy for years to come.