Best Buy Tech Fest SaleEnds Sunday. Limited quantities. No rainchecks.Shop now

Skip to contentGo to Product Search
Main Content

Customer Ratings & Reviews

$4,499.99
Save $500
Comp. Value: $4,999.99

Customer reviews

Rating 4.7 out of 5 stars with 257 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

There aren't enough negative mentions yet.
93%would recommend to a friend

Customers are saying

Customers frequently mention the exceptional picture quality and brightness of the 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023). Reviewers also appreciate the TV's upscaling capabilities and excellent black levels. Some customers feel the price is high and that the HDMI 2.1 ports are lacking. Overall, the TV is considered a high-quality product.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Applied Filters:
Page 1 Showing 1-9 of 9 reviews
  • Rated 1 out of 5 stars

    All around low grade image

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After 24 hours of having this TV, I am returning it. I like a bright vibrant screen with smooth picture and deep blacks. This TV was rated to be the best from rtings and I expexted it so but I am returning for the following reasons. 1. HDMI 2.1 on only ports 3 and 4 with port 3 taking up by eARC. Therefore, that HDMI port cant be used for 4k 120hz. 2. The gaming feature must be used to utilize any playable input else the input lag is incredibly slow. However, I play games in my bright living room and when game function is active, the colors are dull and image is dim with brightness set to max. When I put the setting to video/picture mode, the colors are bright and vibrant but the input lag is horrible. I cant measure the inout lag but I would estimate it to be around 200ms because that is fhe normal human reaction time and i cannot play Zelda TOTK without difficulty. When reacting to an enemies attacks, Link will not react to my comtroller fast enough due to the input lag. There is also significant jitter and no smoothness when playing. 3. The smoothness of netflix or ither streaming appears to stutter, albeit slightly, but still noticeable. Sony is known for their fast processing, and its possible i got s fluke TV, but im returning it and going with the LG G3.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eric,

      Thanks for sharing your honest review. Your feedback regarding the 2 HDMI 2.1 ports and that the TV screen dims and colors are dull when in game mode are extremely important to us and is very much appreciated. We are more than happy to forward your feedback to the proper department. Picture settings allow a wide array of changes to color, contrast, motion settings, and brightness that can improve the viewed content on your TV. Also, when Auto Picture Mode is set to On, the Picture mode will change automatically according to the content, so you may notice the brightness or saturation settings have changed suddenly. If you do not like the settings to change automatically, turn this setting Off. For more information, please visit the link below.

      https://www.sony.com/electronics/support/articles/00190409

      It's unfortunate that you consider returning the A95L TV. We want to make sure you’re taken care of.

      If you still have the unit, may we contact you to help? If so, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the A95L.

      We appreciate you and thanks for letting us help assist you.

      Sincerely,
      Jess Sony_US

  • Rated 1 out of 5 stars

    Bubbles under the screen

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV exactly three weeks ago today and finally set it up over the weekend. Out of the box, I immediately noticed that there were bubbles under the screen. I contacted Sony customer support to raise the issue and was told that since this issue "does not impact the performance of the TV", this issue is not covered under warranty. This is unacceptable for a $5k TV and would not recommend purchasing.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jsl1234,

      We regret to hear that you are having an issue with your Sony TV. This is definitely not the customer experience we want you to have. We can review your case so we can better understand your concern. You can email us at socialsupport@am.sony.com with the following details:

      Case Number:
      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      We value you being a Sony customer. Sorry for the inconvenience and hope to speak directly to try to resolve this matter.

      Sincerely,
      Vincent Sony_US

  • Rated 1 out of 5 stars

    Do not use the Geek Squad service!!!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This review is not so much for the TV but more for the Geek Squad. I had scheduled for an install with the Geek Squad where I had to wait a month before they would come to my residence. Less than 24 hrs of the install, I received an email stating that I had to schedule my appointment. After spending 3 hours on the phone being tossed around from rep to rep, it was finally determined that they cancelled my appointment with no explanation. The end result. I ended up cancelling the service because I would have to wait another month before that would come out. I ended up installing my TV myself, which the TV is great!!! The best advice, DO NOT USE THE GEEK SQUAD SERVICES!!

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    4 a95l’s all same issue

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The a95l has the best picture ive ever seen but for 5k and quality control issues it’s unacceptable… each tv had the same issue which was a scratch to the coating beneath the glass in carious spots on the tv .. best but was nice and understanding but 4 is enough right now i still have it waiting on another tv

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dubb, While we are glad to hear that you are happy with the picture quality of your new A95L TV, we are sorry to hear that you are experiencing issues. This is definitely not the news that we would like to hear. We also want to make sure that you’ve been taken care of by your authorized dealer. May we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the A95L TV.

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Sincerely,
      Carl Sony_US

  • Rated 1 out of 5 stars

    Great Picture! Terrible QC!

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is great! I can definitely see the improvements from the LG G3 that i had. However, the QC on this TV is horrible especially for a $5k TV. I have these weird 3 columns on my screen that can be seen in all content so i will definitely need to exchange my TV. There is also these chips in the screen that in certain lighting can be seen in content. I have seen these same chips in the store models at Best Buy as well. Unacceptable for such an expensive TV.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DP88,

      Thanks for reaching out to us with your concern. While we're glad that you like its incredible picture, we regret to hear you are having some display issues with your TV. This is not the experience that we want you to have. We want to make sure that you’re taken care of. Please provide us with additional details or some pictures about the issue so we can better assist you.

      Please note we have a customer hotline that is happy to assist you and help troubleshoot any concerns you have, and your TV has a 1-year warranty from the date of purchase.

      For us to better assist you, may we contact you to help? If so, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the A95L.

      We value you being a Sony customer. Thank you for letting us help assist you.

      Sincerely,
      Jess Sony_US

  • Rated 1 out of 5 stars

    Does not turn on

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This $5,000 TV did not even turn on when I brought it home. I was extra gentle as I set it up. Anybody would be when you buy a $5,000 tv. It just had a flashing red light at the bottom and I unplugged it and plugged it back in many many times. What a strange thing for Sony to just ship out a TV to Best Buy that doesn't even work. We're going to see if they send someone out here to either fix it for me or take it back so that way I don't have to travel a whole hour to take the TV back to where I bought it. Absolutely ridiculous.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrandonG, we are genuinely sorry that you've encountered this issue with your Sony - 77" class BRAVIA XR A95L. This is definitely not the news that we would like to hear. Please allow us to help you and turn this into a better experience. For further assistance, please email the information below to socialsupport@am.sony.com
      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Issue/concern:
      Once again our apologies for the inconvenience and we'll be expecting to hear from you again to resolve this matter. Regards, - Dominick Sony_US

  • Rated 1 out of 5 stars

    Pixels out after a few years-Don’t waste your mone

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased 77” Master Series A9G in 2019. We are very careful and do not pause it for long periods of time, it has minimal use. After 4 years, the pixels are starting to go out. Not what you expect from a $5k TV. Sony has said there is nothing they will do. Now we have a TV that with lines in the picture. Very disappointed. Will not purchased another Sony TV due to poor quality and lack of service from Sony. Save your money and buy an LG-they take care of you. Line is center of bottom running vertically.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShanalF,

      Thanks for reaching out to us with your concern. We regret to hear the TV is not working properly. This definitely not the buying experience we want our customers to have. Sony commitment to customer satisfaction is our top priority. We would like to know a little bit more detail about the situation you faced with the TV and as to what have been discussed when you called.

      For us to better assist you, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Issue:
      Telephone Number:
      Sony TV Model Number:

      We value you being a Sony customer. We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Thank you for letting us help assist you.

      Sincerely,
      Jess Sony_US

  • Rated 1 out of 5 stars

    Dead on Arrival

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Geek Squad came to instal the TV and the panel was dead. The only two choices was wait for another sold out TV or wait for a technician to come repair a brand new TV. I decided to go back to LG

    No, I would not recommend this to a friend
  • Rated 1 out of 5 stars

    Awful

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought a 77 inch Sony TV and it doesn’t work great and Best Buy in mt Laurel won’t return it. By the way they are the ones who installed it

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndrewF,

      Thanks for reaching out to us with your concern. We regret to hear the TV is not working properly. This definitely not the buying experience we want our customers to have. We would like to know a little bit more detail about the situation you faced with the TV.

      Could you let us know if you’ve been helped by Best Buy? Please note we have a customer hotline that is happy to assist you and help troubleshoot any concerns you have, and your TV has a 1-year warranty from the date of purchase.

      For us to better assist you, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the A95L:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Sincerely,
      Jess Sony_US