Sony - 77" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV (2023)
Model: XR77A80L
SKU: 6543910
This item is no longer available in new condition. See similar items below
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
All pics provided back up this review. The foremost item I will address regarding the A80L is brightness. After watching tons of video reviews I had concerns about brightness overall for OLED, and specifically for this TV which measures lower than similarly priced offerings from LG (C3) and Samsung (S90C). Let me put any concerns to rest. Do not shy away due to fears over brightness. We have the A80L in our open floorplan main living area with 14 windows. There is a large picture window directly across from the tv. In the afternoon when there are no clouds and sunlight is coming through the A80L is fully visible, with very good glare control. We watch the A80 in standard mode. Vivid is simply too bright, even in full sunlight. At night with several lights on we use the cinema mode, which is less bright than standard, and it provides more than adequate brightness. Now on to the rest. I compared the A80L directly against the Samsung S90C. I actually had both TVs side by side for over a week, and watched a ton of content from multiple sources. Other than outright brightness the Samsung is no match for the Sony. In particular the motion and upscaling from YouTube TV and low quality sources is much better on the A80L. Also the accuracy and detail in HDR and Dolby Vision is better on the Sony. Details in the background and around secondary parts of the scene retain detail with the Sony that we couldn't get the Samsung to reproduce, regardless of settings. The Sony's XR Clear processing is for real. Setting all of the automated brightness, motion, and clarity to low produces a crystal clear picture regardless of source material. With the Samsung we were constantly messing with settings, attempting to get the precision to match the Sony. One final thing that stands out with the XR Clear is the natural skin tones and pure whites. The Samsung had a reddish hue to skin tones that would only dissappear in its least bright modes, making it nearly unwatchable in a bright room. The remote, menu/UI, and build were really subjective. I feel both TVs were fine on those fronts. An item I can't comment on is gaming. We don't game. The S90C boasts additional 2.1 HDMI ports and a more expansive gaming menu, so it may be a better choice for gamers. I also won't comment on sound as we use a soundbar instead of the TV’s built in speakers. Hope this helps someone make a choice on the A80L.
Posted by MattK
I’ve had a LG C1 for a few years and I was dead set on a LG G3. I decided to go to my local BB with a buddy and we looked at TVs for about 2hours. LG, Samsung and Sony specifically. We determined that the LGs had the most contrast but to a detriment to the picture quality. Details, like eyes, get lost in low light scenes. Samsungs LEDs we’re amazing but I knew I wanted an OLED. My buddy got a QN90B because he games more than me. Now, for the Sony’s. There was an A90J 83’ and A80L 77’ side by side. The A90J had a touch better image quality but was $2k more, and it wasn’t that much better. The A80L had the best image quality compared to the LGs and Samsungs. The XR processor really makes a difference. I’ve had the TV for two weeks now and am loving it. My wife (who generally could care less) and some friends have commented how incredible the picture quality is. Admittedly, I have been driving myself crazy calibrating the set because there are SO many settings, but every time I make a change, it doesn’t make too much of a difference. Highly recommend. I have a Sonos Arc, so I don’t know what the set’s sound is like!
Posted by AlexandreR
I absolutely love this TV. The A80 is definitely worth the price and compares exponentially to its a95 counterpart. For the price this OLED is a steal. The brightness is more than enough even with sun shining through windows in the living room. The colors pop, and navigating between apps is simple and user friendly. I hope this helps anyone!
Posted by Tyler
Customers appreciate the 77" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV's exceptional picture quality, vibrant colors, and ease of use. Many praise the OLED technology and its impressive contrast, although some mention the high price point as a drawback. A few users have reported concerns about the TV's reliability and weight. Other minor issues include the remote control and occasional screen issues.