CREATE WITHOUT COMPROMISE: Creating high-quality, ready-to-share video content is easy thanks to FUJIFILM X-M5 digital camera’s large LCD with interactive touchscreen controls. Get professional-looking results with optical lens blur to soften backgrounds, create social-ready content in vertical and square formats for instant sharing and look great on camera with built-in skin smoothing - all selected just by tapping the camera’s bright, detailed screen. BIGGER. BETTER: FUJIFILM X-M5 digital camera has an imaging sensor up to 16x bigger than those in most Smartphones, so it produces superior results in nearly all situations. X-M5’s bigger sensor ensures that colors are richer, videos and photos have more detail and low light results are less muddy or grainy – all without relying on post-processing software to correct hardware limitations. Enjoy all the favorite features from your Smartphone, including slow motion and 4K video, then take your creativity even further with X-M5’s professional-level features that will help elevate your content to new levels. QUALITY, NOT QUANTITY: On-the-move content creators need a camera to be small, light, and versatile - FUJIFILM X-M5 digital camera offers all this and more! One of Fujifilm’s smallest and lightest X Series cameras to date, it combines a professional quality sensor with the flexibility of interchangeable lenses, so you can step up quality and performance without having to lug a big bag of equipment around. Don’t be held back by the fixed lens and small sensor on your Smartphone! Instead, with a family of over 35 X Mount lenses, that cover up to 40x of optical zoom, the creative options are limitless, even if the content features tiny details or distant subjects. Plus, when you want to keep creating, it’s as easy as switching your battery, or using your high-capacity memory card. GREAT SOUND, NO BARRIERS: Audio quality can make or break a video, which is why FUJIFILM X-M5 digital camera features three built-in microphones to deliver optimum sound. Four modes are available – Surround, Front Priority, Back Priority and Front & Back Priority – allowing the option to change sensitivity based on sound direction. Additionally, environmental noise, such as wind or traffic, can be detected and reduced, while speech is optimized, whether you’re standing in front of or behind the camera. X-M5 also features a standard 3.5mm socket for those who prefer using an external microphone. The socket is perfectly positioned on the rear of the camera, so it does not interfere with movement of the large vari-angle touchscreen LCD. A USB-C connection on the grip gives extra accessory options and enables on-the-go battery charging, without affecting LCD screen movements. CREATIVE LOOKS AT YOUR FINGERTIPS: Following the lead of the trend-setting FUJIFILM X-T50, FUJIFILM X-M5 digital camera features a dedicated Film Simulation mode dial. This allows you to instantly access up to 20 creative looks based on Fujifilm’s iconic analog film. The Film Simulation modes can be applied to videos, photos and live streams for a consistent look on all your output. FULLY FOCUSED: FUJIFILM X-M5 digital camera isn’t just great for video - it’s perfect for photographs, too. It features the same built-in AI-driven subject detection autofocus as FUJIFILM X100VI and X-T50 digital cameras which, along with the latest generation image processor, are designed to deliver incredible focus accuracy in nearly all lighting conditions, even if your subject is moving at high speed.

Enjoy film camera creativity and simple sharing with FUJIFILM X half digital camera. It features 26 analog-inspired film and filter options; alongside unique functionality that will make content stand out. Combine two still images, two videos, or one of each with the unique 2-in-1 mode, or relive the experience of using film with Film Camera mode, which lets you create without distraction. Compact and lightweight, X half can be carried wherever you go and is so easy to use that it can be handed around to friends and family to make great memories. The one-inch sensor and fixed, wide-angle lens will help you make content you’ll want to share – and it’s so easy to do it. Connect directly to select instax printers (sold separately) to hand out mementos, or use the dedicated X half app to share the results far and wide!

Kit Includes: FUJIFILM XC 13-33mm f/3.5-6.3 OIS Lens (White Box) FUJIFILM X-T30 III Mirrorless Camera (Silver) (Body) Impressive Imaging, Maximized Convenience Expand the creative possibilities of on-the-go image capture with the X-T30 III from FUJIFILM, an analog-inspired mirrorless camera that packs cutting-edge photo and video technology into a stylish, portable form factor. With its centrally located electronic viewfinder and multitude of physical dials, the X-T30 supplies a traditional SLR-style shooting experience, along with the optional convenience of a single-switch fully automatic mode.