Amazon - Fire HD 10 - 10.1" - Tablet - 32GB 7th Generation, 2017 Release - Black

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The all-new Fire HD 10 features our largest display, now in 1080p Full HD, 32 GB storage, 2 GB RAM, and up to 10 hours of battery. Now with Alexa hands-free.

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What's Included

  • 9W power adapter
  • Amazon Fire HD 10 - 10.1" - Tablet - 32GB 7th Generation, 2017 Release
  • Quick Start Guide
  • USB 2.0 cable

Ratings & Reviews

Overall Customer Rating:
96% of customers would recommend this product to a friend (1052 out of 1096)


Android OS customized for Amazon

Instantly access your favorite apps via the Amazon App Store.

10.1" screen with 1920 x 1200 resolution

Crisp, bright resolution for watching movies, surfing the Web, reading books and more. The advanced polarizing filter offers clear visibility, even in bright sunlight.

32GB internal storage plus microSD slot

Provides plenty of space for music, movies, photos and more. Expand your storage up to 256GB with a microSD card (sold separately).

Quad-core processor

The fast quad-core processor consists of four high-performance 1.8 GHz cores for quick app launches, smooth games and videos, and great overall performance.

Dual cameras for photos and face-to-face chat

Features a VGA front camera and 2.0 MP rear-facing camera.

Meet Alexa

Alexa provides quick access to the entertainment you want, including music, games, audiobooks, and more. You can also ask Alexa questions, check your calendar, get news, find sports scores, and even control your smart home.

Package Deal That Includes This Item

Customer rating

would recommend to a friend

Expert rating




  • Rating: 5 out of 5 stars

    Top Tier Tablet at Low Cost


    What can I say? This tablet is so great that today, I sold my Galaxy Tab S3 and am just keeping my HD 10. It's that good. Areas where the HD 10 outshines most other tablets (including premium tablets: Like other Amazon tablets, the HD 10 has an SD card for expanded storage, has Alexa tightly integrated into the device, gives a superior experience reading books and magazines, because the device itself will read books OR magazine articles out loud to you (even without an Audible version), the tablet shows you before you ever go into the magazine app whenever your magazine subscriptions have new issues, it is super easy to move apps / content to your SD card (you can do them in bulk instead of one at a time like most other tablets, and for whatever reason, I always like Amazon's own cases for their tablets better than other tablets' 3rd party offerings. Areas where the HD 10 is just as good as premium tablets but at a fraction of the cost: The sound is incredible, the screen is incredible (Before you talk about the 2k screen on higher-end tablets, most content still only goes to 1080p anyway, which means that 1080p is the best you're going to normally, in 80% of the cases, experience with video), websites load as smoothly as on my previous tablets. Areas where the HD 10 aren't quite as good: The main things are it's a bit heavier and plastic instead of metal or glass. glad I bought it!

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    Amazing Tablet/Kindle/Prime Viewer

    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite Plus MemberElite Plus Member
    • Top 25 ContributorTop 25 Contributor

    I have been an Amazon Prime member for quite a while but had never seriously considered buying a Fire tablet. But the new 10" HD tablet changed my mind. It is big enough for serious work but light enough to still carry around. The features are great - HD video, very responsive touch screen, sufficient built-in memory, long battery life, outstanding set of apps. But the extras are what take it beyond other 10" tablets. First, it has hands-free Alexa. No need to touch the tablet, just ask Alexa anything you want and it responds. Great for shopping and checking the weather, sports scores, simple fact questions, etc. Next, the Bluetooth connection is solid and permits the use of wireless earbuds to listen to music or audiobooks. Very nice built-in speakers make watching Netflix or Amazon Prime very enjoyable. The Kindle feature works fine - very easy to read any book you download. Two small issues - neither due to the tablet - are that Amazon charges way too much for their branded cover (so you have to shop for a generic equivalent and wait for delivery) and the cost of a glass screen protector to fit the tablet is a bit high. But putting those issues aside, the 10" Fire HD tablet is certainly an outstanding value that will give you great service! If you see one on sale - grab it!!!

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    Great Tablet for the $$$$

    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    If you're looking for a decent large screen tablet and don't want to spend iPad or Galaxy Tab money then this is a pretty good alternative to those. Decent build quality with a 1080 HD screen, AC dual band Wi-Fi, 32 or 64 gb of storage and a memory card slot. This is an absolute no brainer purchase if you're an Amazon Prime member with access to their almost endless supply of content. While the Fire HD 10 puts Amazon content front and center with their Amazon App Store it was very easy to add Google Play Store to the tab for access to all of Google's apps and services which really turns it into a great value proposition without spending a fortune. Tablet was pretty zippy, no lags or stutters using apps or games. Videos loaded and played quickly with no problems. Internet browsing was fast. All in all while the Fire HD 10 is certainly no Apple iPad Pro 10.5 or Samsung Galaxy Tab S3 but it costs hundreds of dollars less than those two. For a starting price of $149 for the 32gb model this is certainly a terrific value for a large screen tablet without breaking your budget.

    I would recommend this to a friend

  • Rating: 1 out of 5 stars

    TERRIBLE Tablet

    • My Best Buy® Elite MemberElite Member

    This tablet is a DISAPPOINTMENT and I am DISAPPOINTED in Amazon for making such a TERRIBLE product. I had my eyes on it for a while and when it went on sale for $99 in November, I bought it because my Samsung Tab S, which I now mostly use as my Kindle, is slowly dying after years of use. I really had high hopes for the Amazon Fire 10, because while it was not a Samsung Tab S, it did have a nice screen and I figured I could use it as my Kindle once the Samsung dies. However, after almost 2 months of owning it, I HATE it and WISH I could take it back and get a refund for the following reasons: 1. The screen goes blank unexpectedly. 2. When the screen goes blank, I have to make repeated attempts to unlock it because when I do, it immediately goes blank again. 3. Issues unlocking the screen at startup, pause, and time out, same issue as mentioned above. This happens REPEATEDLY and can take it up to 10 - 15 minutes before it stops going blank. 4. The Silk Browser is the ONLY one you can use, you can't use Google Chrome and/or Mozella Firefox. 5. It freezes at times and becomes unresponsive. 6. It sometimes will not boot up after pushing the power button, even after being fully charged. Now, maybe I just got one that was faulty and I'm about to contact Amazon about these issues. I understand that it is not a Samsung, Apple, and/or Microsoft Tablet, and as such is limited in terms of performance, but I've bought cheaper no-brand tablets that have performed WAY BETTER than this. I bought my Sister an 8" for Christmas last year and she LOVES it, even though she has periodically encountered the same issues as me, but not as frequent.

    No, I would not recommend this to a friend

  • Rating: 5 out of 5 stars

    Great tablet at great price!

    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    Great tablet at great price! I got three so far, one for me and the other two for gifts. I have had an original Fire, two HD 8.9s, a HD 7, two HDX 7s, a fifth generation HD 10, five HD 8s and three new HD 10s so far for me and gifts. The new HD 10 is of course the best of all. It has more space for apps and dada, more memory, better screen and faster cpu than the old version. And what makes it even better is it is a lot cheaper! After installing Google Play Store, I could install all apps that I use with no problem, and all the apps work great. It has good enough stereo speakers and decent battery life in my opinion. And it is light for its size. Even though I am not a native English speaker, Alexa understands very well and gives me accurate answers. You can ask or wake Alexa by only calling her name without touching any key. That is a big advantage over other models. I have Samsung Galaxy Tab A6 10.1 and LG Gpad X 8.0. New HD 10 is faster than those tablets. Only option that I miss from those tablets is screen mirroring function. But I can still cast screen using Google Chromecast stick. I think new HD 10 is a great media taking machine. I love to watch movies, to browse internet and to look at photos with this great tablet. It can also be an excellent digital photo frame with Amazon Photo app. I really appreciate Amazon for making this awesome tablet for such a great price, and I highly recommend it to anyone who are shopping for tablets.

    I would recommend this to a friend

  • Rating: 4 out of 5 stars

    Great for the price!

    • My Best Buy® Elite MemberElite Member

    I'll keep this short. I picked this tablet up today after seeing some information on it after it was released. It is a big step forward over last year's model with a starting price $80 less than last year. I mainly bought it to use for web browsing and watching videos in bed or when away from home whenever I wanted a screen larger than my phone. in general, you can't reasonably expect to get much better than this quality and performance at this price point. it isn't likely to replace your iPad in quality, but if you just want something simple and don't necessarily need all the bells and wistles, this tablet is great. I am satisfied with the hd screen but also a little dissapointed. I am used to my Note 8, Lenovo Yoga 710, and Samsung MU9000 tv which all have some of the best displays on the market. in comparison, I wish the Fire HD 10 had a brighter display and that the colors were a little more brilliant/saturated on video playback. Video playback is honestly good for the price which is why I still gave it 4 stars. But I've been spoiled with my other, albeit, more costly devices. I would recommend this device for anyone looking for a portable display wanting to mainly use for watching videos and surfing the web. the speakers and headphone output are adequate also. Nothing to really note as special.

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    Very lite yet nice and big.

    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite MemberElite Member

    Big screen. Great for reading of course but Amazon Prime members get some great shows. I really use my Kindle every day, however I use it as a TV while traveling. I just download what I want to watch and or read and I am good as long as I have battery power. If you’re traveling and know you will be along time between charges, read a book. Watching movies will eat up battery power in any brand or device. Be it a phone or a top of the line laptop, watching videos will eat up the battery power fast. The Kindle is no different, except having the movie on the device memory will last longer because you are not downloading anything. My only opinion of a fault if there are any, is the charging system. The transformer from 120 V ac to USB gets a little too warm after charging. The cord is too short and the mini USB slot does wear out. That is why I am writing this review. This is my 4th Kindle. That sums up my opinion. I do not buy things that frustrate me. My phone is secondary in use compared to this device. I am a biased reviewer because I really appreciate the services provided by Amazon. Thank you

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    Great for the price!

    • Verified PurchaserVerified Purchase
    • My Best Buy® Elite MemberElite Member

    I am writing this as an avid Apple product user and fan. In my family we have several Apple products, including a bunch of iPads and iPad minis. This Amazon Fire Tablet stands up pretty well to the pricier iPads. Even better, I bought it on sale for $99. Can't beat that price! The image quality is very, very good--comparable to our iPads. I bought this particular tablet for my husband and he swears the screen quality, the responsiveness of the games/apps he uses, everything, is just as good as our iPads. He's constantly teasing me that people who would buy iPads for triple the cost of this Fire Tablet are nuts. Of course he's just trying to get me riled up since he knows I love my Apple products. I will say that the only downside is the limits of the Amazon app store. I did sideload the Google Play Store so that my husband could download the real official YouTube app, among other apps not available on Amazon. I realize, though, that the average consumer would probably not know to do this, or would not want to (it does void any warranty on the tablet).

    I would recommend this to a friend

What experts are saying

Rating: 4.3 out of 5 stars with 13 reviews

Click to visit alaTest website
The analysis of all aggregated expert reviews shows that the reviewers are positive about battery, size, price and screen. Editors are less positive about camera and design and have mixed opinions about storage. Using an algorithm based on product age, reviewers ratings history, popularity, product category expertise and other factors, this product gets an alaTest Expert Rating of 96/100 = Excellent quality.
  • PCMagRating, 4 out of 5Sascha Segan, Ajay Kumar on June 28, 2018
    Amazon Fire HD 10 (2017)
    With a sharp display and hands-free Alexa integration, Amazon's 10-inch Fire HD 10 tablet is the best value for your dollar under $150.Full Review
  • Alphr (UK)Rating, 5 out of 5Jonathan Bray on April 30, 2018
    Amazon Fire HD 10 (2017) review: The new Fire HD 10 adds hands-free Alexa
    Amazon's refreshed Fire HD 10 tablet has Alexa hands-free, an improved spec and a lower price, tooFull Review
  • What Hi-Fi? (UK)Rating, 5 out of 5What Hi-Fi? on January 19, 2018
    Amazon Fire HD 10 (2017) review
    If you're prepared to compromise, this is a better tablet than its price tag suggests.Full Review
  • AndroidPITDecember 8, 2017
    Amazon Fire HD 10 (2017) Review: Hold Alexa in your hands
    Amazon has equipped its 10-inch Fire HD tablets with hands-free Alexa, effectively turning the tablet into a mobile Echo Dot. Whenever you call “Alexa”, the digital assistant appears like a genie from a bottle and attempts to help you using itsFull Review
  • Expert Reviews (UK)Rating, 5 out of 5Nathan Spendelow on November 29, 2017
    Amazon Fire HD 10 review (2017): Amazon's Alexa tablet goes hands-free
    Amazon's newest Fire HD 10 tablet has better specs, a Full HD screen and hands-free AlexaFull Review
  • TechRadar (UK)Rating, 4 out of 5Simon Hill on November 22, 2017
    Amazon Fire HD 10 (2017) review
    The best big Amazon tablet offers more for a lot lessFull Review
  • Tech Advisor (UK)Rating, 4 out of 5Jim Martin on November 21, 2017
    Amazon Fire HD 10 review (2017)
    A review of the 2017 Amazon Fire HD 10, a 10 inch tablet that lets you use Alexa hands-free, even if it's locked.Full Review
  • NotebookcheckRating, 4.1 out of 5Daniel Schmidt on November 20, 2017
    Amazon Fire HD 10 (2017) Tablet Review
    Couch surfer. Amazon Prime customers who do not mind some advertisements will find the 10-inch seventh generation Fire HD Tablet great value for money. As expected, the tablet is no high-end product, however it definitely comes with a few highFull Review

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