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Hi Erin. Thank you for inquiry! "Open box" typically refers to products that have been returned by customers to the store after purchase. These items may have been opened and used briefly, but they are usually in like-new condition. Open box items are often sold at a discounted price compared to brand new products. However, it's essential to check the condition and warranty status of open box items before purchasing to ensure they meet your expectations. Keith | Insignia Support https://www.bestbuy.com/site/insignia-75-class-f30-series-led-4k-uhd-smart-fire-tv/6480926.p?skuId=6480926
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