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There is a "vivid" picture setting that looks fine in a bright room. I find this setting to be TOO bright when watching at night, but it works great for a football game on a Sunday afternoon.
Sorry, there was a problem. Please try again later.Hi Dan, Thank you for your inquiry! This TV works great in bright rooms. You can enable its light sensor feature to optimize the brightness according to ambient light. The ambient light sensor automatically adjusts the brightness and color of the picture based on the surrounding ambient light. To optimize the picture quality to your position in your room even more, you can connect the BRAVIA CAM CMU-BC1 (optional) which detects the distance between you and this TV, then adjusts brightness for picture quality that's optimized to your position in your room. Our A80L also has an exceptional OLED picture and rich sound in perfect harmony, powered by the intelligent Cognitive Processor XR. You will experience true immersive cinematic audio with sound produced from the entire screen delivering an elevated sound stage and clear dialogue. Regards, Carl
Sorry, there was a problem. Please try again later.It's good
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