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Hi Tsak6789, Thank you for the interest in purchasing the BRAVIA XR A80J! The Organic LED displays (OLED) may experience image retention if an image is continuously displayed for a long period of time or the same image is repeatedly displayed. This is due to the characteristics of the materials used to achieve high-definition imaging. To protect your TV screen, avoid using images that may cause image retention. The good news is that we have taken steps to protect the TV screen from image retention like Pixel Shift and Panel Refresh found within the TV settings. Our Cognitive Processor XR with XR Motion Clarity cross-analyzes data to ensure action stays smooth, bright, and clear. With pictures created by millions of individually controlled pixels, everything is sharp and clear on OLED. And with our OLED XR Motion Clarity™ technology, even fast-action stays smooth and clear. Moving images are precisely controlled to minimize blur so that pictures remain true with less loss in brightness during high-speed scenes. In any case that you need our assistance, please email the below information to [email protected] or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication. Full Name: Best Buy Username: Telephone Number: Sony Model Number: Additional Information regarding your experience with the A80J: I hope this helps! Thank you for choosing Sony! Regards, Jay
Sorry, there was a problem. Please try again later.I bought a Sony 55" 3 years ago and wasn't aware about burn-in until it happened to me. Fortunately, I bought a 5-year warranty, and when it happened to me, I called the Magnolia number and found out that Magnolia's warranty or Sony's warranty (I don't know who covered the warranty) is the only one that covers burn-in. I was very happy I bought that warranty and the no-fuss about replacing the TV.
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