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Hi Brucelee, Thanks for inquiring about the TV. The Photo picture on the TV is designed to optimize picture quality for still images, providing a more balanced brightness, color depth, and edges. While you technically can use it to watch movies and shows, it's not ideal for that purpose. For most movies and TV shows, the Standard or Vivid picture modes might be more suitable. These modes are designed to enhance video playback. You can also set the picture quality according to the [Content type]. For details, refer to Selecting the Content type based on the current content here: https://helpguide.sony.net/tv/lusltn1/v1/en-003/01-11_03.html The best picture mode for your will depend on your personal preference and the specific content you're watching. You can experiment with different modes to find the one that best suits your viewing style. For more information, please visit the link here: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/k-75xr70/articles/00190409 Regards, Jess
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