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Hi klinker1, This TV also has an Ambient Optimization feature, our unique ambient optimization technology light sensor that automatically adjusts pictures and optimizes the brightness to room conditions, boosting brightness in light rooms and reducing it to dark ones so you get the perfect view. If your room is too bright, check out our X95J that has X-Anti Reflection feature that reduces glare caused by sun or lamp light so you can see pure blacks in brightness and enjoy clear pictures without distraction. I hope this helps! Vincent
Sorry, there was a problem. Please try again later.Glare is more then previous Sony TV's.
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