Skip to contentGo to Product Search
Gift Ideas
Main Content

Customer Ratings & Reviews

  • SONY BRAVIA 8 OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV Google TV brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library Google TV YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET XMEN Disney+ Your apps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
6578574
Highly rated by customers for:
$2,399.99
Save $600
The comparable value is $2,999.99

Customer reviews

Rating 4.7 out of 5 stars with 608 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024) highly for its exceptional picture quality and vibrant colors. Users find the TV very easy to set up. Some customers have expressed concerns regarding connectivity, specifically mentioning HDMI ports.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 4 Showing 61-80 of 608 reviews
  • Pros mentioned:
    Picture quality

    OLED SONY TV IS AWESOME

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. Best I ever had. Black color is deep.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GlennM,

      Great! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • My tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice, like a theater for all holidays…………. Cool…..

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ClaudioB,

      It is a true pleasure to hear that your new television has transformed your home into a personal theater! We love the idea of our technology serving as the centerpiece for your holiday celebrations, bringing friends and family together for a truly immersive cinematic experience. Knowing that we can help make those special moments even more "cool" is exactly what we strive for.

      Thank you for making Sony part of your home entertainment.

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Worth every penny

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful tv, crystal clear, easy to set up, worth buying

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HollyF,

      Perfect! We're thrilled that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Best clear quality picture

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality, absolutely no glare. Love the thin black edging.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user452128,

      Perfect! We're thrilled that you like the picture quality and design of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great television! Everything I expected, highly recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlexG,

      Awesome! We're thrilled that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony 77

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Color display really awesome. Wall mount and geek squad where very professional and did a great job installing the product we order

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BruceM,

      That is wonderful to hear! We're truly heartened to learn that you are enjoying the Sony - BRAVIA 8 and are so impressed with it! This TV is engineered to deliver stunning, lifelike colors and incredible contrast, and we are delighted that you are experiencing its visual excellence firsthand. It truly brings movies, shows, and games to life!

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Sony is worth it!!

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Although the Samsung was equally intriguing the Sony was ultimately a better option especially considering the price difference!! Also If looking to get any new TV you should budget in a sound bar for the full experience!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your thoughts and for recommending the Sony K77XR80, LukeS! We're glad to hear you found it to be the better option, especially considering the great value it offers compared to other brands.

      For the best TV experience, you're absolutely right about the impact of a soundbar. Adding a soundbar or home theater system can significantly enhance your viewing by providing richer, more immersive audio. The K77XR80 supports a range of audio solutions, including Sony’s own soundbars (like the HT-A7000, HT-A5000, HT-A3000, and HT-A9 series) as well as other compatible brands. Connecting via HDMI ARC or optical cable generally provides the best results—just ensure you update your devices to the latest software for optimal performance. If you ever need guidance on compatibility or setup, our support resources are always available to help.

      Thank you again for your recommendation—enjoy your Sony TV and the upgraded sound experience!
      Thanks for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Tv Sony beavia

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good TV, I recommend it, very good sound and image

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VictorG,

      Great! We're thrilled that you like the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Apple TV users

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I would prefer a TV without the “Google” programming embedded. I don’t use Google and I like to go strictly through Apple TV. It would be helpful to have a toggle switch to shut off Google altogether. - The TV comes with an unpleasant and distracting voice announcement feature turned on - the TV should arrive with this feature turned off. - The default sound output has no way to switch to my sound system permanently but rather only allows a “ temporary” setting to use the sound system. The built-in TV sound is poor.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Charles,
      Thank you for sharing your feedback! We understand your concerns regarding the Google features and sound settings on your TV.
      Google Setup: You do have the option to perform a basic setup without logging into a Google account. This allows you to bypass the Google integration if you prefer to use only your Apple TV.
      Talkback Feature: The voice announcement you mentioned (Talkback) can easily be turned off. Here are the steps:
      Press the Quick Settings button on your remote, select Settings > System > Accessibility > Talkback.
      Then, switch it OFF and press Enter. You can refer to this guide for a detailed walkthrough.
      Sound Output: To address your sound system issue, please ensure that you’re using a wired connection to your sound system. If the connection is wireless or temporary, the TV may default to its built-in speakers. Once connected via HDMI ARC or Optical cable, you should be able to use your sound system as the permanent audio output. Ensure that the audio output settings on your TV are set to use the audio system. You can find this in the TV settings under Display & Sound > Audio output > Speakers > Audio system.
      Built-in TV sound: You can customize your TV’s audio settings, including sound quality and sound modes, to fit your preferences by following the steps in this link: https://www.sony.com/electronics/support/articles/00302857?utm_source
      For further assistance with your TV, you may reach out to our team directly through the official Sony support website https://us.esupport.sony.com/support/s/service?language=en_US
      We hope this information improves your viewing experience. Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Sony 77” Bravia 8

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV! Great picture on my 77” Sony Bravia 8

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HowardB,

      You made the right choice! We're glad that you like the size and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Review

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good quality picture and audio is also great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RaghuK,

      You made the right choice! We're glad that you like the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Great TV, reasonable price

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It appears I've chosen a good model for my new tv. The salesman was very helpful. The color and definition are amazing, and the price was reasonable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertE,
      Thank you for sharing your experience with the K77XR80 TV! We're thrilled to hear that you're enjoying the stunning color and definition it offers.
      With our K77XR80 you can enjoy brilliant pictures and stunning detail of OLED for astonishing texture and realism.

      Thank you for choosing Sony!
      Best regards,
      - Stephanie Sony_US

  • Sony Bravia 8 77inch

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv set up was easy and it looks great. The color contrast is amazing and picture looks phenomenal.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brandon, we are ecstatic to learn you're enjoying the great picture quality of the Sony - 77" Class BRAVIA 8! The XR processor built into this TV intelligently enhances every scene in real-time boosting color, contrast, and clarity. Thank you for choosing Sony and enjoy your new TV! Regards, -Dominick Sony_US

  • Sony Bravia 8

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding Tv! BestBuy made it easy for me to get this product. The only regret is that I wish I would’ve waited a month since it was reduced another $500

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FranciscoB,

      Thanks for sharing your 5-star review and experience with the BRAVIA 8. We're glad that you are enjoying the performance of the TV. Your purchase will be worth it! Thank you for choosing Sony!

      -Ralph Sony_US

  • Great TV!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV and lots of interesting channels available. Fit in well with my stereo system setup.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndrewS, Thank you so much for the 5 stars! We're delighted to hear that you're enjoying your Sony BRAVIA 8 TV by watching through the available channels. It's also our pleasure that it fits very well with your setup. Thanks for choosing Sony! Enjoy! -Maria Sony_US

  • New CC and TV

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently got a Best Buy CC and purchased a new TV. The prices was very easy and the people were very helpful. It was a great experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jethro40, Fabulous! We are thrilled to hear that you've got a great deal on your BRAVIA 8 and you're satisfied with the superb service of Best Buy. Thank you very much for sharing your exceptional shopping experience and for choosing Sony! - Romeo Sony_US

  • An Unexpected Christmas Gift to Myself.

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is addictive. A great way to reward myself.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ToxicJello,

      You made the right choice! We're thrilled that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Caution! Terrible screen uniformity

    |
    |
    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Regret buying this TV. In light scenes the picture is amazing but oled is supposed to shine in dark scenes. Unfortunately there are vertical lines or banding that show up in dark scenes especially in panning scenes that are super distracting and completely take away from the picture. Looks like someone ran a paint brush down the screen in most dark scenes, it has terrible screen uniformity. Wish I hadn’t returned an LG C4 for this TV.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Color, Oled quality, Picture quality

    Sony 77" BRAVIA 8 OLED 4K UHD Smart Google TV 2024

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony BRAVIA 8 OLED has exceeded my expectations. The picture quality is stunning — deep blacks, vibrant colors, and excellent brightness even in a well-lit room. The motion handling is smooth, which makes sports and fast-paced movies look incredible. Sound quality is strong for built-in speakers, and pairing with a soundbar makes the experience even better. The Google TV interface is intuitive, fast, and makes streaming across apps seamless. Setup was straightforward, and the design is sleek and modern, fitting perfectly into a living space despite its large size. Overall, this TV delivers premium performance and is absolutely worth the investment if you want a cinematic experience at home. Highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanaC,

      We are beyond pleased to hear that the Sony BRAVIA 8 OLED has so thoroughly impressed you! It's rewarding to know that the picture quality is stunning, showcasing deep blacks, vibrant colors, and excellent brightness, even in a bright room. We are also thrilled that you are enjoying the smooth motion handling for sports and movies, alongside the strong audio performance of the built-in speakers.

      We appreciate you highlighting the intuitive and seamless Google TV interface, the straightforward setup, and the sleek design. Thank you for confirming that this TV delivers a premium, cinematic experience and is truly worth the investment!

      We really appreciate you choosing Sony.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Oled quality, Picture quality
    Cons mentioned:
    Connectivity

    Love Sony TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV offers stunning cinematic picture quality with deep blacks, vibrant colors, and excellent processing for natural images, making it great for movies in any light, but it's not the brightest OLED. It lacks some advanced picture settings, and has limited gaming features (only two HDMI 2.1 ports, no 4K@144Hz) But I still think with minor software update it can rub shoulders with the competitions. Great TV overall. Would highly recommned it at the price point.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Ochuzor,

      Thank you for choosing Sony!

      We’re honored to hear your positive feedback about the K77XR80 TV’s stunning picture quality and natural image processing. We also appreciate your kind words calling it a great TV overall and your strong recommendation at its price point. At the same time, we apologize for the limitations you experienced with brightness, advanced picture settings, and gaming features. Your thoughtful comments are invaluable, and we will share them with our team as we continue working to enhance our products.

      Best regards,
      -Fred Sony_US

Page 4, Showing 61-80 of 608 reviews
Sign in or Create Account

Get the latest deals and more.

Best Buy appLearn more
Share on YouTubeShare on InstagramShare on TikTokShare on FacebookShare on PinterestShare on X
Best Buy Canada
AccessibilityTerms & ConditionsPrivacyInterest-Based AdsState Privacy RightsHealth Data PrivacyDo Not Sell/Share My Personal InformationLimit Use of My Sensitive Personal InformationTargeted Advertising Opt OutCA Supply Chain Transparency Act
In-store pricing may vary. Prices and offers are subject to change. © 2026 Best Buy. All rights reserved. BEST BUY, the BEST BUY logo, the tag design, and MY BEST BUY are trademarks of Best Buy and its affiliated companies.