Customer Ratings & Reviews

I bought a Google and Roku. They both were terrible. Apple is flawless. It’s almost better than the quality of good ole cable boxes

I bought 2nd and 3rd generation Apple TVs and while this one is good, I would go with the newer one. It is cheaper, faster and provides a better overall experience.

Works great, fast and clean interface, I love the remote too. Love the apple eco system.

I love my Apple TV device. It really enhances the picture quality of the screen.

The best streaming box so far it has a very polished OS and great apps. Love the new remote design and the feel of the buttons and the aluminum feels great.

Apple TV 4K is lighting fast loading the apps compared to the previous Apple TV HD version. I got it mainly for the 4K streaming on our 4K Sony Bravia and the image is so bright and detailed. The processor should be fast enough to play Apple Arcade games, my previous Apple TV was way too slow to play NBA2K. The new remote takes a bit getting used to but we now like it a lot. It's kind of slick holding it so I would recommend getting a protective cover for it. The 4K screensavers are some of the best looking in the business.

The apple ecosystem works very well together typically and this is a good example. It prompts iphones when you have to type so you can use your phone instead of your remote which is extremely handy!

Had another brand streaming TV device that failed and bought the Apple TV as replacement. I have previous generation Apple TV's in the house, so this was a natural choice. In terms of platform, it is always my first choice and the new remote design is a nice upgrade from harder to use remotes from previous generations. If you are considering an upgrade from previous generation, it is more an incremental upgrade, but the remote is nice and it will add speed if you are coming from 3-4 generations back.

The newly updated Apple 4K TV is very nice. Easy to hook up and syncs with your iPhone to update right away. I was able to see all my current apps and programs within minutes of installation!

Love Apple TV. Very easy to plug and play. The 4K is brilliant and well worth the extra money. Easy to use with new remote. Apple products are the best.

Coming from the 1st generation 4k version, this Apple TV works faster and the picture quality is a lot clearer. The remote is definitely an improvement!

Best purchase I’ve made so far. Very easy to use and works great with iPhone when using the keyboard to input faster characters.

I purchased when it was on sale (110) The remote is so much better than the black one. Glad they made improvements on the remote so I don’t feel like throwing it across the room ;)

This is our 3rd Apple TV in the home. The improvements in speed and picture quality are wonderful. The new remote is the real winner though - 10/10

Love our TV 4k 320B, it easy to use and charge. A must have to help navigate your favorite TV channels.

We have bought six Apple TV’s over the last 11 plus years and discontinue our cable 7 years ago. Most of our old Apple TV’s are still working because our kids and nieces still use them. We wanted a 2nd 4K Apple TV for our 2nd TV in the den. We noticed the difference between our old Apple TV picture quality in the den was not as good as the TV in living room with 4K Apple TV. The 4K Apple with a 4K TV is very impressive combo. Plus my wife likes the remote control better than the old one.

Great streaming device. Picture quality is great and setup is easy. The new remote is so much better than the previous version.

Was hesitant to upgrade from the old 4K model because I wasn't sure if it was worth it with seemingly minimal upgrades. But was on sale and had some rewards so went ahead with it. The new processor chip definitely provides a speed upgrade from the older model; apps load lightning fast. The new remote feels much more solid as well. All in all, nice upgrade, but I wouldn't upgrade from the old 4k model unless it's on sale and you have some rewards to make it a better deal.

I have Apple TV 4K and waited to buy another until the new one came out. It has better picture and feels more smooth watching sports. Remote is better too and the reason I love it more is now I can use the use to to play any tv sound thru my homepods. So I am use the homepods for my PS5 and XSX and it works great and all wirelessly. Must buy if you want the whole theater experience

Love my Apple TV! It has plenty of space to download additional apps and very easy to use. Can interact with my mobile device without any issues. Highly recommend!