Customer Ratings & Reviews

Excellent device. We own several Smart TVs but we are not fans of the user interface (Smart TV hub) or the glitches involved with the built in apps. The Apple TV interface is a continuation of your phone which makes it easy to use. The new remote is an added bonus.

Easy to use and set up, easy to watch tv in 20 minutes

This was my first Apple TV, and I must admit that its so easy and bette navigating the UI. I don't have to worry about closing the apps to free up my Samsung's TV memory anymore. Plus, you get features like color calibration, screensaver etc which are nice add ons. Love the remote as well.

excellent product, it is the best tv box on the market

Best UI around. Only complaint is the new remotes have that track pad that I continually keep hitting instead of the up down arrows. Picture is nice. Added ability to have multiple user accounts is nice. Just need to fix the remote.

Best streaming device on the market IMO. The setup process gets easier with every model and the UI is awesome. The picture looks great! We are “heavily invested in the Apple ecosystem” so using the Apple TV is really a no-brained for us!

Replaced a Roku, the Apple TV interface is better. Plus integration with iTunes and digital library makes this a much better experience. Can use this as a HomeKit hub so lights and other devices can be operated remotely.

Very pleased with the product, easy to install and use.

Great product always dependable and long lasting..

I've had roku and firesticks before - this is by far the best streaming device. if you're on the apple ecosystem, it is even better. worth paying more for the peace of mind and being able to use the phone as a remote when needed. you can also use home pod to control this if applicable. only problem was after 4 months, the remote is acting funny pressing up automatically - that's the only reason to take a star off. hopefully apple store can fix this.

I love this tv. It’s nice as it keeps my movies and shows in one place from iPhone and iPad. I am excited for the new OS as it can do FaceTime on tv soon.

Great product especially if your in the Apple ecosystem. Build quality is great the remote is aluminum has a very premium feel and look and the UI of the Apple TV allows for easy navigation around your different streaming services.

Most people are familiar with what Apple TV can do. Yes, it’s a little pricey but that’s goes for all Apple products but there isn’t a better streaming device out there and to me it’s worth the investment. Obviously I along with everyone else couldn’t be happier with the new remote.

So I bought this so I can get rid of my cable box. Didn’t realize this thing is amazing. I have the LG C1 and QN90a Samsung and I feel like it make both of my tv look so much better then using the apps from the tvs. Must buy

We've had a lot of Apple TVs, and this is a great update - Super fast and supports Dolby Atmos. The new style remote takes a bit of getting used to compared to the previous 'touch' remote. Also not sure why they added a power button, but sleep still works so we never use it.

I’ve had Apple TV for years and while it isn’t one of the products you want to update with every generation, the remote and speed of the processor compared to my 2017 version is noticeable. It loads content faster

I expected to not use it much, as I only got it for the free apple music promo, but as it turns out, I've been on this nearly day since the date of purchase. Absolutely way better than it's competition, even with the higher price tag.

Easily the best streaming/media box out there. It’s Dolby Vision and Dolby Atmos compatible, if you’re in the apple ecosystem setup is the easiest thing in the world, and even if you’re not, it only takes you a few extra minutes to manually enter all your info. It’s the most fluid streaming device there is. The response time is incredibly snappy even when compared with the Amazon fire stick or the roku. It can even play games if you’re into that. I much prefer something like this to the native streaming apps on the smart TV itself. They run so much faster and you can be assured that they’ll keep spitting those apps in the future as opposed to most smart TVs where at summer point the app devs abandon that tvs os and stop supporting the app and it becomes unusable. Since this runs Apple’s TVOS you know devs are going to be able to support their streaming apps for years

This may not be the least expensive streaming box option, but I believe it is the best. Especially if you're an Apple user. The processing speed is fantastic and the ability to use the software remote on your phone or iPad adds an extra layer of versatility.

Love the new siri remote. Apple tv works incredibly well with my nano 90 and sound bar. Only complaint is depending on your audio set up it may take longer to set up correctly, other than that its a great and easy to use device.