Customer Ratings & Reviews

Best streaming device on the market IMO. The setup process gets easier with every model and the UI is awesome. The picture looks great! We are “heavily invested in the Apple ecosystem” so using the Apple TV is really a no-brained for us!

Best UI around. Only complaint is the new remotes have that track pad that I continually keep hitting instead of the up down arrows. Picture is nice. Added ability to have multiple user accounts is nice. Just need to fix the remote.

If u love apple products, you should get this is ur house

It's awesome after I got home after work I have cash

Easy to use and set up, easy to watch tv in 20 minutes

excellent product, it is the best tv box on the market

Most people are familiar with what Apple TV can do. Yes, it’s a little pricey but that’s goes for all Apple products but there isn’t a better streaming device out there and to me it’s worth the investment. Obviously I along with everyone else couldn’t be happier with the new remote.

Replaced a Roku, the Apple TV interface is better. Plus integration with iTunes and digital library makes this a much better experience. Can use this as a HomeKit hub so lights and other devices can be operated remotely.

We've had a lot of Apple TVs, and this is a great update - Super fast and supports Dolby Atmos. The new style remote takes a bit of getting used to compared to the previous 'touch' remote. Also not sure why they added a power button, but sleep still works so we never use it.

Very pleased with the product, easy to install and use.

I purchased this to stream Spectrum on my Sony TV (Spectrum is not available as an app with Sony). It works perfectly, and is mounted on the back side of my tv. The remote does not need to be aimed at the unit which is helpful if you are mounting it in an out of sight spot.

The AppleTV itself is marginally nicer than the old ones (I replaced an AppleTV HD) - but the new remote is a HUGE improvement! I would have just bought a new remote, but it was a good excuse to do a hand-me-down of the HD to my parents, so I did! Now everyone is very happy...

This may not be the least expensive streaming box option, but I believe it is the best. Especially if you're an Apple user. The processing speed is fantastic and the ability to use the software remote on your phone or iPad adds an extra layer of versatility.

I've had roku and firesticks before - this is by far the best streaming device. if you're on the apple ecosystem, it is even better. worth paying more for the peace of mind and being able to use the phone as a remote when needed. you can also use home pod to control this if applicable. only problem was after 4 months, the remote is acting funny pressing up automatically - that's the only reason to take a star off. hopefully apple store can fix this.

Easily the best streaming/media box out there. It’s Dolby Vision and Dolby Atmos compatible, if you’re in the apple ecosystem setup is the easiest thing in the world, and even if you’re not, it only takes you a few extra minutes to manually enter all your info. It’s the most fluid streaming device there is. The response time is incredibly snappy even when compared with the Amazon fire stick or the roku. It can even play games if you’re into that. I much prefer something like this to the native streaming apps on the smart TV itself. They run so much faster and you can be assured that they’ll keep spitting those apps in the future as opposed to most smart TVs where at summer point the app devs abandon that tvs os and stop supporting the app and it becomes unusable. Since this runs Apple’s TVOS you know devs are going to be able to support their streaming apps for years

Great product especially if your in the Apple ecosystem. Build quality is great the remote is aluminum has a very premium feel and look and the UI of the Apple TV allows for easy navigation around your different streaming services.

Great product always dependable and long lasting..

Overall great product. Comparing this aTV with the one from 2016, it is amazingly faster, from startup to playing videos and movies, not to mention the quality of it. I welcome streamers over smart TVs anytime, as there is really no comparison in performance. Now, the bad. I see there are many blogs and reddit posts having issues with sound just like me, and supposedly apple is aware of it, and hopefully will be fixed soon. Crackling sound after X amount of time, which supposedly started back in May and should be fixed really soon.

I expected to not use it much, as I only got it for the free apple music promo, but as it turns out, I've been on this nearly day since the date of purchase. Absolutely way better than it's competition, even with the higher price tag.

Love this device, its all i need for best picture/sound and all apps in one place. I had the previous model and there isn’t much difference but it does run noticeably smoother! Highly recommend if you only stream and don’t have cable like I do