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Customer Ratings & Reviews

Customer reviews

Rating 4.8 out of 5 stars with 3345 reviews

Rating Filter

Rating by feature

  • Value

    Rating 4.5 out of 5 stars

  • Quality

    Rating 4.9 out of 5 stars

  • Ease of Use

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

97%would recommend to a friend

Customers are saying

Customers are impressed with the new remote, ease of use, and picture quality of the TV 4K 32GB (2nd Generation). Many also praised the improved interface and streaming capabilities, while some noted the high price as a potential drawback. A few users mentioned storage limitations, though this was less frequently cited than positive feedback. Overall, the positive aspects of the product significantly outweigh the negative.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 58 Showing 1,141-1,160 of 3,345 reviews
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Price

    Rated 3 out of 5 stars

    My Roku is better

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture MAY be slightly better than my Roku 4K stick and it has nice screensavers but otherwise it cost twice as much and offers no real improvement. It is actually slower in some of the apps. It could be the fault of the app but if you have Sling don’t get this, you’ll loose most functionality. The sync with Apple Music only half works as well. I’m disappointed.

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    I LOVE IT

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love it!! upgraded from the 2017 version to this version. I was amazed by the 4K quality of this Apple TV and of course you will need to purchase a 2.1 HDMI to get the full experience of what the 4K has to offer.

    I would recommend this to a friend
  • Pros mentioned:
    Remote

    Rated 5 out of 5 stars

    Apple TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Apple TV product has been a major upgrade from my last one. I like the redesign of the control, like adding the power button and moving Siri's button to the side. Small but thoughtful changes. Would recommend the upgrade

    I would recommend this to a friend
  • Pros mentioned:
    Interface

    Rated 5 out of 5 stars

    Great streaming device

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This version of the Apple TV provides access to all of the streaming services that I would want (and then some). It is fast and the user interface is clean and easy to navigate.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Apple TVs are simple yet sophisticated.

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s Apple. It works every time and has a simple interface. High frame rate is great but not utilized fully by shows as of this writing. Big fan and easy to use with other Apple products.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Get one!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Do yourself a favor and get an Apple TV if you’re invested into other Apple products. It’s the fastest, most reliable, versatile little thing, especially if you’re like me and don’t have cable.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    love it

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple TV is easy to navigate and install. I love that it connects with all my other Apple devices. I think it is worth purchasing and make sure to pair it with a 4K hdmi cord that does not come with the Apple TV.

    I would recommend this to a friend
  • Pros mentioned:
    Remote, Speed

    Rated 4 out of 5 stars

    Apple 4k tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works very smooth and fast. Nice remote. No batteries needed.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Apple TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Quality and Image is outstanding! price not bad for the model and the GB available. got lucky it was the last one in the store!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Apple TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Latest and greatest apple TV. Cheaper than buying a new TV this year. Although alot of new TVs are coming with apple TV baked in as an app which is even better. Nice portable option. Sleek and easy connect!

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    The new remote is a step backward

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Many tvOS apps still rely on touch gestures, but the touchpad on the new remote is so small, it feels very awkward sometimes.

    I would recommend this to a friend
  • Pros mentioned:
    Remote

    Rated 5 out of 5 stars

    I love it!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love it a lot. The new remote is so slick and way easier to use than the previous awful 1st gen. I do notice I slight boost in speed when loading apps by like 4-5 seconds. Even Siri works faster when you ask her stuff.

    I would recommend this to a friend
  • Pros mentioned:
    Speed

    Rated 4 out of 5 stars

    A LONG EXPECTING UPGRADE !

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    You can tell the difference from the last model to this new 4k. GAMES, APPS AND SPEED are incredible

    I would recommend this to a friend
  • Pros mentioned:
    Speed

    Rated 5 out of 5 stars

    A Minor Update

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As someone who uses an AppleTV every day, I appreciate the high level of technology, reliability, integration with other tech, speed, frequent software updates, new features delivered for free, and Apple’s privacy focus.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great Device, But Similar to Existing Model

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I gave this 5 stars because it works well and is a seamless integration if you have an iPhone. It stays connected and I never have any issues. The remote is much better in terms of ergonomics. The controls and remote functions are a step above the previous generation. I bought this because my really old model went out due to a surge from a lightning strike. However, if you already have the previous 4K Apple TV, don’t upgrade to this one unless you just want the latest model. If you want the remote, then just save money and buy the remote. There aren’t enough new options/functions to justify an upgrade.

    I would recommend this to a friend
  • Pros mentioned:
    Remote

    Rated 5 out of 5 stars

    Just works

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This past year I replaced 3 older Apple TV units with the new 4k version and the much improved remote. As I've come to believe from my experiences that Apple products do as they say, "just work"!

    I would recommend this to a friend
  • Pros mentioned:
    Remote

    Rated 5 out of 5 stars

    Been waiting for this!

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The new remote is amazing! It’s no longer symmetrical like the layout of the old remote, so it’s much easier to use, more comprehensive, and the Apple TV box is still the best on the market for 4K content.

    I would recommend this to a friend
  • Pros mentioned:
    Remote

    Rated 5 out of 5 stars

    Excellent upgrade!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have owned the last few Apple TV models and this version is the best in terms of features and processing power. Everything is smooth and fast compared to previous models, and I love the new remote!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The best Streamer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've tried ALL the players and for sure the Apple TV is the best. The picture and sound improvements over the Roku and Fire Cube are just incredible. My wife even noticed and she never pays attention to that stuff

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    It’s An Apple TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I barely use it, but when I do it’s pretty nice. Good job Apple!

    I would recommend this to a friend
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