Customer Ratings & Reviews

I have owned the last few Apple TV models and this version is the best in terms of features and processing power. Everything is smooth and fast compared to previous models, and I love the new remote!

The new remote works much better with streaming services such as Amazon Prime. Apple TV is a great way to keep all of your streaming service options together for easy viewing.

I think these are the best way to stream content on your TV. Work with all the streaming services we use and do a great job helping to get the optimal picture quality for your screen.

I gave this 5 stars because it works well and is a seamless integration if you have an iPhone. It stays connected and I never have any issues. The remote is much better in terms of ergonomics. The controls and remote functions are a step above the previous generation. I bought this because my really old model went out due to a surge from a lightning strike. However, if you already have the previous 4K Apple TV, don’t upgrade to this one unless you just want the latest model. If you want the remote, then just save money and buy the remote. There aren’t enough new options/functions to justify an upgrade.

The new generation is amazing! Mainly due to the remote. We love that the remote can control the TVs volume and power. It is way better than having to use 2 remotes all the time to operate the tv.

I had a very old version of Apple TV and finally decided to upgrade. Difference is night and day! This version is FAST and the Siri voice commands are (so far) flawless).

Just what I was looking for. Simple setup, more robust experience than Chromecast with a beautiful picture. Slowly building a HomeKit centric smart-home and this was big step!

I've tried ALL the players and for sure the Apple TV is the best. The picture and sound improvements over the Roku and Fire Cube are just incredible. My wife even noticed and she never pays attention to that stuff

We love or Apple TV! This is a quality product from Apple that gives a high tech easy approach to television control. The remote is high tech with charging capability instead of batteries.

Love Apple TV. The resolution is unmatched compared to other streaming devices like the fire stick. The new remote is also 10 times better than the old design.

Works great, new remote much better than previous. Easy to navigate. I did later find it for $10 less on a competitor site, ordered one for Christmas there. Sadly BB does not price match for this item.

Great service for watching all the streaming services. If you have Apple TV, then it is really neat how it combines all the services together. Better if you are in the Apple ecosystem.

I bought this to replace an earlier version. Apple TV is a great product to be able to watch on your TV anything you have streaming on your phone. Very easy to use. New features are worth the upgrade.

Same apple TV I had, now with a more realistic remote control. Thank you Apple for figuring this out... but seriously, the replacement price is a bit steep in the event the remote is lost!

Exceptional product! Very fast; it loads apps almost instantaneously, so I’m viewing my shows in no time! UI is super easy to navigate, I’m sure even for those not in the Apple ecosystem.

I love this 2nd generation 4k, it allows me to take advantage of the atmos feature. It is easy to set up and the picture quality is awesome. I would definitely recommend it and buy it again.

I haven’t had any seriously bad experiences with apple products. It works as expected, easy to setup, and works seamlessly with any other apple devices you have that share media. I’m happy with my purchase.

Very happy with purchasing with this new version. Had old one and need it some time to get used to the the new one. Not complicated, fun, more futures. I have regular Smart Tv and it works just fine.

New remote is easy and great quality! The latest edition Apple 4K works flawless across all tv brands and is a great hub across all services you are signed-up for. Easy to set up and reliable.

Great upgrade. Currently using it on a non-smart TV in a bedroom and not only does it perform flawlessly but it also works better than the smart TVs we have in other rooms.