Customer Ratings & Reviews

I’ve been extremely happy with the AppleTV 4K. It’s nice being able to have all my tv apps in one place and 4K.

Apple TV is easy to set up. Easy to use. Watching Netflix and other streaming services in 4K is truly amazing !

The navigation of the user interface is very smooth and well implemented. The video quality is also wonderful.

You will love Apple TV If you have a library of iTunes content and a 4K TV connected to a good audio system. You will need a 4K HDR cable though to connect the Apple TV box to your Tv or audio system. The remote works a bit differently from the earlier generation Apple TV so it will take a few minutes to get used to it. The 4K Apple TV has Netflix and Prime, Pandora and other major apps. In fact, you can list the Apps you want in the set up phase. I like that my apps on Apple TV tend to have less buffering issues and do not go stale requiring you to repopulate your info again . Another thing I like is that you can use Airplay and show your 4K video and camera photos on the full TV screen . But frankly, 4K Apple TV is a bit redundant for folks who are not heavy users of Apple products for their 4K media content and already stream content from other sources other than Apple Tv. I'm an Apple fan boy so I like it. But freely admit that those who are not might have a different opinion.

I've had every version of Apple TV and each new generation is better than the last. I knew I was getting a 4K HDR TV so I get this before it arrived. Even when I connected to my HDTV I noticed improved picture quality. When the 4K TV arrived I was in heaven!

I purchased Apple TV after going through plethora of articles, blogs, reviews. I must say so far I am enjoying the product. The remote is tiny and easily lost under couch cushions but we could easily control using iPhone which is great. I love the performance of the touch pad on the remote. Its very User friendly. The best part of this remote is you do not need to add to electronic waste in the form of pencil batteries. This charges with a same charger as iPhone's. The picture quality delivered to television is superb. The colors are bright and i have noticed that at night when all lights are turned off in the room, the television brightness is automatically controlled to suit the eyes. The only reason i was hesitant to give five stars is because this product do not offer any kind of browser to play content directly from browser.

Older parents do really well with this. The remote is a touch hard to get used to, but is easily learned. Love this new 4k version. Seems just as fast as the previous non-4K version though. Where this device shines is in ease of use, and the gorgeous moving background screensavers.

We upgraded to the latest version of Apple TV so that we could take full advantage of streaming services and cut the cable cord. I really like the new features, especially being able to add the apps we want and the remote control. The touch feature of the remote is a little hard to get used to and the small size is still kind of a pain. However, I really like the voice search option. Overall this version of Apple TV is working great for what we need.

An Apple fan, this new TV does not disappoint. Having upgraded from the original Apple TV, I am so happy to have brilliant 4K picture and fast response. I only wish the 3rd Gen remote came with it. Great product!

This TV is a great gadget in so many ways: Crisp picture, very convenient to use, and many good features.

I have a Fire Stick 4K, Roku, Chromecast, and built in AndroidTV, and now the AppleTV 4K. Of all the devices the AppleTV is by far the fastest and most responsive. It has every app I used (including Prime and Vudu), since my digital movie collection is spread between many different services, having them all in one device is extremely helpful. Also, I find the iTunes streaming (especially 4K HDR) to be the best quality, and the AppleTV is the only way to access it. The only downsides are the price (much more expensive than any other choice) and the remote which I don't find to be very useful. Thankfully my Sony TV remote automatically controls the AppleTV as well. For those who demand the highest quality 4K HDR (also DolbyVision, and Dolby Atmos) streaming quality, with the most options, and the fastest response, this is the top of the heap. Others will likely be more than satisfied with a less costly option.

Bought this to be able to use Disney+ and other features not supported on the older Apple TV I have. So far, I'm mostly impressed. Positives: quality picture, easy set-up, lots of apps and options, remote is rechargeable Negatives: remote is a bit awkward to operate, and sometimes is a bit quirky losing connection to Apple TV. It was a bit temperamental with available resolutions... But it appears a later tvOS update has fixed that.

I have a Roku unit, but recently got a Mac laptop and iPhone. I had heard that the integration of AppleTV was really nice with other Apple devices and thought I would get one of these for the family at Christmas. Wow! What a nice unit. Perhaps it is a little pricey compared to other streaming units, but the ability to share an iPad, Mac or iPhone screen is simply awesome. Now my daughter can watch her educational videos on the big screen and she loves it. When you have to enter a search string it will automatically activate an input screen on your iPhone and you can type in your search. Waaaay better than playing with a remote and trying to enter text on a onscreen keyboard. The interface is very slick and polished, what you would expect from Apple and their focus on easy to use products with excellent interfaces. And the fact we can tie this into Apple's online photo storage and pull up family pictures is simply awesome!

Great little device! Had it hooked up in about 5 minutes. Has everything one could need for TV entertainment. The 4K movies look amazing on my TCL 4K television as well as the movies from Netflix, Couldn't be happier with this purchase. Get yourself one, you won't be disappointed.

After owning the second generation Apple TV for a long time, this new 4K Apple TV is a big upgrade.

I switched from a Roku to this on my main family room TV and the Apple TV interface is much more intuitive an clearer looking in my opinion. The remote took a little getting used to at first and I also like using my iPhone as well to control Apple TV. The performance with 4K has also been a great experience compared to my Roku which would stutter off and on. I do think the Apple TV is more expensive than it needs to be though.

Excellent product. Very user friendly. All my digital movies now in one location. 4k is excellent.

4K makes a difference, easy to use and I’ll been using it with a projector, making my life easier.

I had the previous version which was the fourth gen 1080p and this 4k version is a much improved. Obviously being 4k capable is the most important feature, but it has improved speed, better remote and supports Dolby Atmos. Been using it for a couple of months now and I am happy with its performance. As always, like with any other Apple product, the price is higher than it should be so I am nocking off one star.

The new AppleTV (albeit, my first one) is fantastic. Seamlessly integrated with my new 4K UHD TV.