Customer Ratings & Reviews

Apple TV is fantastic. If you cut the cord on cable this should be your first purchase. Awesome!

Great picture with Atmos sound, your TV or other steaming device may work, but the Apple TV routinely performs more consistent, quicker and smoothly. I stream primarily 4K content and have yet to see any buffering... if you have high expectations this for you!

Love how easy it is to use… do not like the remote I lose it all the time and sometimes it just doesn’t want to work. But I love how seamless it makes everything.. wish there was 4K YouTube

Best Apple TV out there! The 4K is so nice and the speed and ease of it is so good! I love it!!!

So..first thing is that I'm a Android guy. Love my Note 8!!! I'm also a audiophile and just kept on stacking blu-rays/4K movies. Well this solves all my issues with that AND the picture is fantastic!!! I have a OPPO 203 and with Apple TV 4K I get 4k HDR, Dolby Vision and I can buy the movies a lot less than I would at the store. I don't plan on using this for more than just the movies and on that alone I love this thing.

Latest update from Apple makes this not automatically up convert everything to 4k. That was an early complaint in some reviews. What could you want if you have a 4K TV? It supports 4K HDR, and now supports Amazon Prime in 4K HDR as well. Great box if you are already in the Apple TV system. And the Apple Expert recommended the 32gb unless you are super into gaming apps. So that's what we did and are super happy.

Love the Apple TV. Very fast and easy to use. You can download new apps as they come available

Great picture quality and updated remote w/.voice guide. Nice update user interface as well

FINALLY cut the cord! Apple really stepped up their game with the latest 4K version. I had the first few series of this product. It was fun, but didn't really do too much and ended up collecting dust under my TV. But not anymore! The entire platform has been reloaded and there's no excuse for sticking with your expensive cable company anymore. Picture is crystal clear. The Apple swipe and slide is there just like your iPhone. The addition of a Siri remote is a game changer compared to the first clunky silver stick. With just the Apple TV and TWO streaming services my cable bill has literally dropped to a quarter of what I was paying before. Super easy installation...almost creepy the way it found my iPhone across the room and sucked all the info out to make the process seamless. Not sure why I waited so long. Cut. Your. Cable. Now.

I like the new 4K Apple TV with many more choices and improvements over earlier versions, however, the touchpad on the remote does not work well for me. The 4K looks great and looking forward to more 4K content.

The recent purchase of a Samsung 4K/UHD TV necessitated an upgrade to my primary content source: Apple TV. I am already invested in the Apple ecosystem so I had already concluded that the purchase of the Apple TV 4K was inevitable. However, the Samsung TV is a smart TV including the Netflix app with 4K capability so I tested it out along with some of the other streaming apps available on the Samsung TV natively. My conclusion was that the TV apps were certainly capable, but they shine rather dimly when compared to the performance from the Apple TV 4K. The processor in the Apple TV is more than capable and allows apps (including Netflix) to load quicker and process the 4K video/graphics better than the built-in apps on the smart TV. Plus so many of my family's favorite iOS games are available over the Apple TV and play buttery smooth on the beefy hardware.

Nice interface. Great resolution and color. Easily share iphone pictures and video and even apps & games to your TV using a simple swipe. Fast, great picture, supports all major content, with games too. Amazing integration with all of my Apple products I love it!

Provides crystal clear streaming in 4K. Easy to use. Mirror feature extremely handy.

I purchased it to stream DisneyPlus since it wasnt going to be available on Amazon Fire TV/Sticks, which I own. Shortly after I bought the Apple TV, DisneyPlus became compatible with my my Amazon devices, however, I decide to keep the Apple Tv due to the awesome video quality it has. It's really user friendly. I also got a free year of Apple TV. The only complain is the size and sensitivity (too much) of the remote.

The picture quality from the apps is excellent for Netflix, Disney+ and Amazon. Setup was easy, less than 10 minutes. The remote's touch area is a little sensitive and brings up the menus often. Don't let your kids touch it!

If you’re looking at this product it’s most likely because you already own an apple product. If that’s the case you won’t be disappointed with the Apple TV. Works so easily just like your iPhone. You’re able to control it with almost all apple product including your iPad & watch. It’s so amazing how it works and how fast it is. As someone that also had a fire stick before this I can also say that even if you don’t own any apple product you won’t be disappointed with this. You’ll instantly notice how this is 10x better. This is my 3 Apple TV 4K but first one purchased at Best Buy & like always great service from them.

Excellent in every aspect. Colors come out amazing on Samsung 4K. There is a difference between fire tv and this. Price is totally worth it. When you are spending 2000$ on a tv you don’t want to compromise. streamline. Fast. Intelligent.

I upgraded from the standard version of Apple TV. My Wish List transferred over and setup was a breeze. I wish this would automatically switch between my two WiFi names automatically when one stops working. I also do not like that it doesn’t have the iTunes Store on it as an app. This means I can’t search music conveniently like I can on my phone or iPad and my apps are limited that I can download. One feature I did like is that all movie purchases that are available in 4K were upgraded automatically for free even though I originally purchased them in a non 4K format (regular HD). Remote is rechargeable yet long lasting. Seems to have no issues as is standard for an Apple product in my experience.

Bought this to contain all my apps on one device on one input on my TV. It has every streaming app I need and is very intuitive to use. I definitely recommend the 4k if you have a TV capable of it.

Easy to use and install, fast and outstanding quality as is the norm for apple