Customer Ratings & Reviews

This TV box is so user friendly and graphically the interface is beautiful. It is Apple through and through...and does not dissappoint. I would recommend it to anyone looking to scale back from high cable TV bills.

I Owen a few streaming devices and I like this one is fast and layout is fantastic. One thing I didn’t like the controller in my opinion could’ve done a better job with the design. Overall is great!

this is my 2nd apple tv 4k box! a great companion to my 4k tv! i'm hooked! i'm with spectrum tv, & i was paying 7.99 a month for their cable box (each). but when i bought apple tv 4k, i no longer needed their cable boxes! &! i still have spectrum services streaming through apple tv box! knocked $15.00 off my monthly bill! & gives me a better picture! it's a winner all the way around! & very easy to use!

This is the 3rd Apple TV in the house. We actually use them to view our Spectrum Cable through the Spectrum app as the image quality is far superior to the Spectrum's equipment. I do NOT like the included remote as its very sensitive even when that setting is dialed down. It is what it is. Setting it up is very easy and I would recommend this for streaming services any day. Best Buy curb side was excellent, thank you.

I had purchase the older model a few years ago when it was new. This updated version is even better with it being in 4k. Of course, you'll need a 4K TV to get the highest quality. But, what's cool about this model is that you can still keep your current HD and get the highest quality from that until you upgrade. All features are easy to use and more so once you sync up to your Apple account.

Just got my Apple TV first thought little box was kinda heavy which is ok not bad just made me excited to see what was Inside. Opened box and what I was taken back by was how small the remote was i immediately thought oh this is gonna get lost easily I have kids and remotes always go missing around here so I would recommend buying the remote cover. So far set up nice and easy can’t wait to figure out all the features.

I specifically upgraded from prior generation to obtain 4K to pair with a 4K TV. I am very pleased with the increased picture quality in 4K enabled movies and programs - obviously, the screensavers are incredible!

Apple makes great user products. The Apple TV 4K continues that trend. The device is simple to set up, if you use an iPhone your WiFi and account settings can be easily transferred to the Apple TV. The Apple TV automatically sets up for best settings for your other equipment. If you previously bought Apple hd movies many are now available to you as 4K versions; no added expense, no drama. This is how consumer electronics is supposed to work.

Not sure what more to say! If u had the second gen Apple TV and you loved it then you'll love this one for its 4K HDR capabilities added on. If u don't have a 4 K tv stick to the second gen box and save up for a tv

While the Apple TV is more expensive than it's competitors there are more things that can be done with this device if you subscribe to other apple products. If you only need it for streaming video content than going with a Firestick or Chromecast may be a better option due to the price point and that you are still able to stream Apple TV.

The UI is clean. Everyone loads fast. Set up and log in is easy. The picture and audio quality is great. Only down side is the remote, but you can get a silicone cover and it’s easier to hold on to. I researched AT4k and Roku Ultra for weeks comparing the two, and ultimately went with the AT4k cause I have an iPhone and it makes using it that much easier. Don’t have an Atmos set up, yet, but it’ll handle that when the time comes.

I have had all the apple TVs. This one isn't really any different from the last model but the last model was a huge upgrade from the first. I recommend this if you don't have the last model or need another one.

I've owned prior gens of Apple TV, so setup was very easy for this 4k TV. It's more fun watching my 4k HDR television in 2160p instead of 1080p, definitely more color and more pop. Only disappointment, youtube not in 4k HDR, otherwise, image quality is great!

Since the majority of my movies are through iTunes and I just bought a 65” 4K tv, I thought I’d give this a try. The 4K quality picture is amazing and a huge improvement over what comes out of your cable box...

It works really good and has a lot of things to do on it

Have most Apple TV generations. They all still work, only bought this to allow adding apps for internet tv. Also bought a Roku Premeir. Roku is buggy, but pretty good. Apple TV has zero issues or hang ups.

Amazing easy to use interface connect to all your Apple devices

Love this because it puts all my subscription-based app in one place, and maximizes the video quality of each on of them. Connect to my Samsung sound bar through the TV and I can use my HomePod as rear speakers via the 'Apple Ecosystem'. Since I am a full-on Apple customer, my life is simplified. I can stream from my iPhone to TV, I can play music on Apple Music from the Apple TV through my Samsung Sound bar. It's all just a different game now.

Apple TV is great and super easy to set up. Unit is very nicely designed (like all Apple's products). The remote touchpad is AMAZING! Only downside is not able to stream Comcast. This can be circumvented by screen mirroring, but it's not the same as directly streaming. Aside from this minor point, love it!

Better than I expected! Ended up buying so we could avoid a cable box. Worth every penny. Picture quality is excellent. Our 4k looks so much better than before! Came with free trial of Apple TV too. The remote takes a bit to get used to, but not too long to get a hang of it. Rechargeable which is nice. Does not come with a HDMI cord, so you need to buy separately. Very happy!