Customer Ratings & Reviews

I bought the Apple 4K TV to use with my new Samsung 4K TV. Wow! I am loving the picture quality. I also love that it has my favorite apps, and especially the new Zwift app.

I have several ATV4's now, and they work brilliantly. Easy to setup and use, especially if you are an iphone \ ipad user. The only con for some people is the remote (not a problem for my wife and I though). It is narrow and thin, and easy to mishandle. The trackpad is also a bit tricky and sensitive. A good workaround to the included physical remote is the apple tv remote app for your phone.

Apple upgrading my iTunes purchases alone was almost worth this box alone. Once Amazon and Dolby Atmos are added this will be perfect. Super fast and absolutely easy to use.

Love Apple to begin with but I’ll call them as I see them. I’m glad the remote has been upgraded with the menu button. 4K is pretty great with the upgraded iTunes movies!!

I really love everything about AppleTV - except that remote. Everyone in my family hates it. I was really hoping that the 4K version had a different remote, but it doesn't. It's small, easy to lose in the couch cushions, and whenever you pick up up, you inadvertently pause or disrupt the program by accidentally touching the pad. And it's so sensitive, it's hard to navigate with precision sometimes. I'm sorry, but when it comes to a remote, bigger with physical buttons is better. As for the interface, the video quality, and the way the apps and libraries are organized, we love it. In fact, we use Apple TV so much, we rarely use cable anymore.

Really enjoy being able to see channels that were just removed from the channel listing by my cable company. Easy set up and simple streaming right from my iPhone. 4K is the bomb and is the only way to go. Very happy that items like this are available - will be cutting the cable cord asap if this works out. I'd definitely purchase this streaming system again. Make sure to get the "big one" with 4K.

So I'll be honest. I have little expectations from Apple. But the Apple TV is definitely the best product they sell! It's so easy to use and they have so many apps! The ONLY thing I don't like is how easily the remote slides out of my hand. I wonder if they sell sleeves for it?? Oh and since iPhones don't screen mirror to a tv alone, this helps you do that!

I bought the Apple TV with the 4k for my son for Christmas and he loves it.I really wanted to get the 64GB but they kept selling out maybe will take it back and upgrade.

We replaced our old (like... 5 years old at least) Apple TV with this new 4K 32GB and the difference is night and day. This is fast and easy to navigate, with excellent picture quality. Glad we made the switch... still, there are other devices to consider that offer comparable video quality at a better price point.

Great picture, love the 4K, easy set up! What's not to love about an Apple product!

After purchasing my 4K TV, I had to upgrade my Apple TV Gen3 to an Apple TV 4K and would absolutely recommend upgrading like I did because you will not be disappointed!

I have chrome and Roku. I just love how fast the some TV. I’m one of those person that fast forward everything. I love the remote. With the pandemic we are getting a few more of these and is effortless because Apple is great cloning one box to another. The only bad thing is the glass on the remote. I have all of mine with a silicon case.

The Apple 4K TV offers very fast connectivity and a first class picture on any good 4K TV. It offers more than the competitors if you are an Apple iPhone or iPad owner.

Long time user of different Apple TVs , just recently upgraded from the previous AT not 4K. Extremely easy to install and use it. Excellent streaming tool , in my opinion the best in the market. Very good sound quality , improved from the previous one. it is a pleasure to watch streaming contents from Espn , Netflix , Prime Video , Hulu and much more. Highly recommended

This is a great streaming box. I use it the most for watching Direct TV NOW. I have my Apple TV connect to my LG OLED TV and the picture is great with all media types.

Apple TV was already very useful but the addition of 4K is great. Also the addition of amazon prime app helps and the fact that iTunes upgrades all your movies to 4K.

I own just about every streaming device there is: FireTV, Roku, smart TVs, etc. Apple TV is far away the best especially if you own multiple Apple products such as an iPhone and iPad. It syncs will all of your Apple devices and makes switching between seamless. As if that weren't enough, apps like Hulu, Netflix, HBOMax, and Disney+, work better here than on other devices. Even Prime Video is better developed here and is more intuitive than on its native device FireTV. And if you're like me, you have a TV streaming service instead of cable or satellite. Mine is YouTube TV and the biggest problem I had was finding a device that carries the app that isn't Google owned. Amazon can't come to an agreement with Google so there's no telling when or if it will ever be available there. So I purchased a Roku stick just to stream my YouTube TV, and it's interface is extremely clunky, buggy and in sore need of an operational overhaul. The Apple TV doesn't suffer from any of these issues. Yes, it's pricey, but it eliminates the need for any other device and the ease of use and intuitiveness of the operating system make it well worth the price tag in my opinion.

Great device! Quality, Fast, Reliable, innovative, intuitive!!

At first it was very problematic setting up but Apple as always was very helpful in getting the unit to work properly with my television set. The picture is incredible and the ease-of-use is even better. If you have family sharing that can be very helpful as well. Make sure you get the proper HDMI cable though as that was what the problem was at first. Overall I’m very happy

Easy to set up, the 4K is stunning. It’s also the best hub to use. Forget the smart apps on tv. Use this for everything. Also-got 4K tv and don’t have 4K receiver yet. Used this to send directly to tv for 4K picture and digital tv optical out to receiver for Dolby Dts sound. Good compromise until I upgrade receiver.