Customer Ratings & Reviews

You can tell the difference between the standard and the 4k and if you have purchase movies on iTunes if they are available in 4k you automatically get them.

Better remote, 4K, faster, Apple Home compatible. Very easy to set up!

Better picture than the rest, no blips or flaws in operation, and integrates with other Apple products without a hitch. But, the remote?? I cannot understand how any company could approve this remote. It is annoying enough to cause me to return the product but, our granddaughter loves everything Apple, and has everything Apple. So, we keep the product and work very hard to adjust to this deeply, terribly annoying remote. (Yes, I know I can use my phone to substitute for the remote but, the remote for any product should be user friendly and certainly not annoying.)

By far the best media streamer out there. Very fast and fluid over other companies and also is even easier if you already own a Apple product with an iCloud account so it knows all you account information to apps just to make it even easier. The most fluid and quickest streamer I have tried. I’d recommend this over any streamer.

Phenomenal product great price. Apple finally did it and brought 4K to the Apple TV. Even better is that any previous movie purchases willl be upgraded to 4K.

Bought this model so I wouldn't have to upgrade this when I eventually buy a 4k tv. Works great out of the box.

After weeks of researching and comparing various streaming devices, I ultimately decided on the Apple TV - 4K - 32GB. I couldn't be happier with the purchase. I use it primarily for streaming, so the 32GB is perfect for my needs. I can imagine the 64GB model would be more appropriate for gamers. The setup is incredibly easy, and the user interface is a delight.

Super fast and easy to use and set up same excellent quality of apple products

I am a house of Apple products except I prefer PC to Mac. This is great, especially if you own an iPhone or iPad as you can screen mirror your pictures and video straight to your TV as long as you are on the same WiFi network. Haven't run into an issue yet where I can't find an app I want to stream. Don't skimp and get the HD version, pay the extra $20 for 4K. This is a great machine if you are looking to cut the cable and goto a streaming service. Not all Smart TV's have the apps you will need so this is a must! If you want to save a few bucks, find an open box but be sure its labeled "Excellent" condition by BB for assurance you have all the parts and it works correctly! This was my 3rd Apple TV for my house where I have multiple TV's in different rooms. 32GB version is sufficient for most as the memory is ONLY for the app. All movies, music, cloud items are streamed, not downloaded onto it. Great for using Apple Fitness as well!

You need this version to access any 4K content. The Netflix 4K content was very different when I viewed it on a regular 1080p TV. The AppleTV experience is the same as the non 4K version. The TV app is good if your content providers are participating. It's easier to navigate than clicking in and out of apps

Recently upgraded apple TV 2nd generation to apple TV 4K. Biga change from the old one. Everything is better on this device, netflix, movies, music videos.

Have had this Apple TV for over 1.5 years now and we love it. We also bought a 55" Vizio TV at the same time and both work seamlessly together. I find the picture to be clearer and crisper versus our Roku streaming device. But more importantly, I just prefer the menu and the integration with other Apple products and accounts. I like to have the same experience, design, buttons, etc between my phone, TV, computer, etc. It helps my spouse as well. The clear MVP of this product is the remote which is just fun to interact with - both the trackpad and the Siri-voice aspect. It's just genius. There are other aspects of privacy issues that are worth looking in to. From what I can tell both Roku and Google are simply selling your information out to third parties. I can't say with Amazon. But Apple, they state, keep all their information on you in-house and with Apple. Maybe that plays a part into why I like this product. Mostly it's just a great designed software and remote.

The quality of this product is fantastic it has great picture quality it’s very fast but it’s very expensive and I think for what you get with it the price could be a little cheaper

The streaming quality is incredible. I've heard it looks even better on a 4k TV, which I plan on getting soon. Even still, amazing quality and easy to use.

Everything about the Apple TV is just amazing! How easy it is to use and how well it works is just awesome! If you own an iPhone and iPad it’s a must have!

If you own Apple products and hope to cut the cord, Apple TV is a great option! It's a little more expensive for a reason. As a Firestick owner, I always wondered why someone would pay $179 - $200 for an Apple TV, but where the Firestick lags, disconnects or forgets login information, the Apple TV stays connected consistently and runs smoothly.

As expected, this works flawlessly. Also very nice to install apps that I actually want rather than worthless apps I don't use. Picture quality is superb

I like the Apple TV’s interface and the seamless connectivity with other Apple devices as well. The 4K quality was a nice upgrade not 5 stars only because our remote stopped working conveniently as the new model was released but I just replaced the remote with the newest version since the main unit worked just fine. And also since the newer main unit with the M1 chip really didn’t upgrade much in terms of actual quality specs (still doesn’t support 120 refresh rate and what not) it didn’t seem necessary to upgrade.

The setup was easy. The remote is a great improvement over the older models. The biggest feature that won me over is the addition of Amazon Prime video.

I love that it streams my purchases and Apple Music associated with my Apple ID. The addition of Amazon Prime streaming on the menu is also a huge plus.