Customer Ratings & Reviews

We cut the cord and went with Apple TV. Very easy to setup and the quality of 4K is excellent. Very easy and straight forward to use air play.

I am pleased with the overall interface and the ease of use. The remote took some getting used to but overall it performs very well. A bit pricey compared to others but I returned my firestick after the first day and have never looked back. I have an older apple tv and it does not compare...much better!

Love it. So easy to set up and use. It makes my smart tv smarter because it gives me access to tv streaming apps that did not come automatically with the tv. The remote is a little tricky to use and I think it might break easily if too heavy-handed. The remote stopped functioning properly after my little kids tried to use it. Then it got over itself and started working again a few days later. I am glad Apple has a 1-year product warranty because I can exchange it for a new one w/in the year if that happens again.

I’m not a Apple fanatic but got it because movie in 4K are cheaper n what ever you have in iTunes it’ll convert to 4K once it available in 4K

I had the 4th Gen Apple TV with my 4K Sony. Upgraded to the 4K Apple TV and I’m very happy with the picture etc. im happy with my purchase.

I had an Apple TV 4th generation but decided to get this cause it’s worth the upgrade. It’s supports multiple formats of 4K as well as HDR.

This was a great purchase that I ended up using more than I thought I would. Setting up was pretty easy and once you've got all your streaming services set up, you're good to go. Using the remote can take a little time to learn and is frustrating at first but it will eventually become second nature.

If you are committed to being an Apple person, there is no reason not to have this. It's seamless, and works well across all Apple devices

Like everything Apple, its a premium product. Buttery smooth operation, great intuitive user interface and easy access to all streaming services. Easy to purchase movies and tv shows and watch on any other Apple device. My only complaint would be the small, slippery remote, but a cheap case from amazon solved that problem.

It’s easy to install if you are an Apple user already and the quality of the content is amazing! Real 4K is brilliant and the sound quality through a nice home theater makes you feel like you are in the real theater! With stay at home times it’s a must for streaming almost anything!!

Beyond the hype, the brand and the well known Apple touch, this Apple TV adds numerous features that will please the tech savvy, from HDR activation, refresh rate and Chroma selection (4:2:2), The recent addition of Movies Anywhere directly linked to the iTunes account and the TV Everywhere Single Sign On (sign in with your TV provider once and most TVE Apps log in without the painful password dance) make this device a better proposal from an end user perspective than the Amazon FireTV 4K (despite an almost 3x price ratio).

This was our second one of these in our home. I was shocked at how easy it was to set up and how it can automatically mirror the other AppleTV in our house. Great way to ditch cable and turn a TV in your home into a media center with all of your music, movies, streaming services, etc. I also love how you can set up your iPhone as a remote using the ‘remote’ app. Two drawbacks though - it’s much more expensive than a roku, and it’s basically impossible to create a playlist with saved music directly on the AppleTV (workaround: steam through your phone)

Very easy to use, fast, clear and even good looking .

What I hate about it is that no wireless remote charger. Apple could easily do that, but they want to make more $$$ next version. Not so much change than prvious one, just the high dynamic range, which is not very obvious. I do not recommend it if you have the previous version.

Love this Apple TV. Replaced an Apple TV 2nd gen. It is Super fast and the 4k looks really good. The menus are much smoother and Siri is built into the remote which makes searching easier. This is the best Streaming device you can buy. Well worth the extra cost compared to others.

This device has fantastic quality, software, and functionality. Everything you would expect in a 4K streaming machine you can find here.

If you have a IPhone then this is a great product for you. Nice clean look. All apps and music and photos is in sync with your accounts.

Picture looks great in 4k, the HDR is amazing. What's even better is that Apple negotiated 4k viewing for movies already purchased in HD.

upgrade my apple tv to 4k version - pair w HDR Samsung 4k TV. Try to watch 4K iTunes movie to see how it will perform and very satisfied

Bought a new 4K tv and wanted to upgrade my apple tv. Like all my apple products, it has not disappointed. It makes viewing tv and everything else that you want, much easier. Being able to watch some shows in 4K is a plus.