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Customer Ratings & Reviews

Your price for this item is $129.99

Customer reviews

Rating 4.8 out of 5 stars with 3302 reviews

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Rating by feature

  • Value

    Rating 4.7 out of 5 stars

  • Quality

    Rating 4.9 out of 5 stars

  • Ease of Use

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

97%would recommend to a friend

Customers are saying

Customers are satisfied with the ease of use, picture quality, and responsive remote of the new Apple TV 4K. Many appreciate the smooth interface and improved performance compared to previous models, along with the reliable Wi-Fi and seamless streaming capabilities. The 4K picture quality is frequently praised. While some find the price high, the positive feedback on other features outweighs this concern for most users.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 18 Showing 341-360 of 3,302 reviews
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Great apple product

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best way to turn your not so smart tv into an absolute beast!!!

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance, Remote

    Rated 5 out of 5 stars

    Easy Setup - Intuitive remote - Best Streaming!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    At first, I wasn't sure there would be enough value for the price, but I was wrong. First of all, connection and setup were super easy. After having used two other streaming devices, the Apple TV is by far the easiest to connect, and the navigation is simple. Picture quality is great, and the remote is very intuitive.

    I would recommend this to a friend
  • Pros mentioned:
    Interface

    Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works well with my 4k TV. More simple UI than built in TV.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance, Speed

    Rated 5 out of 5 stars

    A must!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love it! Totally changes the game for an older tv. It used to be so laggy and Apple TV is lightning fast. Got one for my bedroom and living room.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Apple tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple TV is great I highly recommend purchasing this item.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Ease of use

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Zero issues hooking up and running. Fast and reliable so far. Ability to use my iphone for a keypad is great.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Best in class

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    No ads! UI is very snappy with little to no lag. Meshes nicely with rest of apple ecosystem and pairs well with my LG OLED.

    I would recommend this to a friend
  • Cons mentioned:
    Size

    Rated 5 out of 5 stars

    Apple TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to use, just like an iphone. Control is small and light.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Plays nicely

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works beautifully. Plays nicely with other Apple devices. Very happy camper.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Adios, Roku.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm happy with it, as a departure from a series of Roku devices. I'm most happy about the lack of advertisements and paying extra for a device designed for media delivery and not scraping data to sell to advertisers. I've disconnected the TV internet connection and use only this now. My children miss the remote of the Roku. Apple made the remote a little too Apple-y and not conventional enough to pickup right away. That said, we've got plenty of Apple products and I'm sure they will all get used to it soon enough.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Way better than a Roku

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We bought the Apple TV so we could stream Fitness+ workouts and have been pleased with the quality and reliability. We had previously used a Roku stick but it couldn’t go the distance so we surrendered and bought the proprietary device.

    I would recommend this to a friend
  • Pros mentioned:
    Remote

    Rated 5 out of 5 stars

    Apple EARNS 5-stars the old fashioned way!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    AppleTV, in this instance their latest/greatest Gen. 3, 4K version, once again hits the ball out of the park in Grand Slam homer fashion. The picture clarity is stunning, especially when one considers most forums are streamed via less-than-ideal WiFi conditions. A hardwired Ethernet connector is provided for those fortunate enough to have that superior form of network throughput. I love the option to standardize the main menu screen among other AppleTVs under the same roof. That way wherever you are and whatever you’re viewing—at any given moment—can be stopped and picked up where you left off in another room without the hassle of searching for the same app. Although I personally don’t use the Siri Remote feature, the new metal body handheld remote allows that advanced function in addition to being able to quickly access the TV and navigate your selections. The look and feel of the new and improved remote puts earlier versions to shame! There is one thing lacking I wish it had: an optical audio output. Being able to connect digital audio directly to a separate sound system is very handy as well as providing the best HiFi sound in stereo or Surround (Dolby) Sound. Thankfully my television has a digital audio output jack which works. All-around, Apple has earned a 5-star review and a hearty BRAVO from this reviewer.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Worthy Successor

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product with excellent performance. Love it!

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Buyer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Recommend. Best Buy almost always has the best prices

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Apple tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Apple TV is phenomenal, I generally loved how nice and neat the item came. It worked perfectly for an amazing price.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    So far so good

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    No issues so far and we’re liking it. Easy to use and easy to browse.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Remote

    Rated 5 out of 5 stars

    A+ streaming from Apple

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Without a doubt the best streaming device to pair with a Samsung television. It's far more pleasing and easy to use than Samsung's Tizen Os. And the ability to have it convert some dolby vision content to hdr10+ is amazingb when it works. I say that because not every app has that feature yet. Other than that very responsive and the remote works great with a touch sensitive feature.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Apple 4K TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my Apple TV was definitely considering buying a new TV until I got my Apple 4K TV game changer. I bought two of them for my living room and one for my bedroom

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Works well, good condition

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great, works well. Experience at the store was subpar because BB's system was not scanning the barcode. What should have taken 10min took 1h.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Excellent Product! Super user friendly!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent Product! Super user friendly! Love it!!!

    I would recommend this to a friend