Customer Ratings & Reviews

Upgraded from my 1st gen 4K Apple TV and the biggest upgrade is probably the remote, I hated not having physical navigation buttons.

I’ve enjoyed using Apple TV, it works well. Worth ditching the cable box

I have used Roku, Amazon fire sticks, and the smart tv features on a LG OLED. Nothing compares to the picture quality and speed of the apple 4k tv. It has really taken my LG OLED to a new level.

Great upgrade from fire stick tv! Would recommend to family and friends

Great device for older “smart” tvs. Our Fire TV was getting slower and slower to navigate. This Apple TV has been amazing. If you have an iPhone, it’s even better since you can do some setup on the phone and even use your phone as a TV remote.

I love Apple TVs. I’ve owned firesticks, Rokus, and Apple TVs. Far and away better speed and ease of use experience.

This is our second AppleTV. I bought it mainly because the built in smart tv apps on our Samsung were not loaded or even connecting to the internet. These devices are so reliable, so easy to set up, with absolutely perfect resolution. It just works all the time with nearly zero issues.

Amazing product I don't know why apple doesn't push it more it's practically a game console that does really well with streaming as well the controller is super easy to use and pairing an Xbox controller lets you play a huge library of games

If you are not familiar with the Apple TV perhaps you have lived in a cave for past ten years -- haha. I do live inside the 'walled garden' of Apple products and the Apple TV does work as advertised within the Apple ecosystem of devices. Does what it is supposed to do. It simply works and never had an issue. Set-up is easy, even easier if you are an iPhone user. This latest version has a MUCH improved remote but still is kinda fussy on the touchpad which is annoying. If you have a universal remote I do recommend programming it to the Apple TV. No idea why they offer multiple storage options--not sure what would be storing?? I often gift this to people I know moving to a new house or who somehow never had a dedicated streaming device before. Keep in mind the 4K functionality is Streaming content only, broadcast TV like from YouTube TV or DirecTV is still broadcast in 1080. Definitely recommend if you are an iPhone / Apple user. I cannot speak to experience if are an Android user -- am guessing be fine, some the Air Play and Face Time functionality may not apply?? I dunno, haven't used Android in 15-ish years. Is awesome, buy it.

Great for any shortcut to improve smart capabilities on most electronics. Highly recommend for use on projectors or older model Tvs. Fast efficient and easy to use. Designed nice and the remote is top tier. Plug in play also adds more capabilities when using iphone ipad or mac

Apple TV is simple to install and provides access to all the key apps for streaming. Really appreciate the ability to search all platforms in one place. Best Buy Team had the order ready early and make check out process efficient.

I needed to project my FaceTime calls and only had a couple days to get ready for it. Best Buy was just down the road and the Apple TV I got off them works smoothly.

If youre on the fence—READ THIS: I am beyond satisfied with this product. Like most new modern electronics, and especially those from Apple, you don’t need this upgraded 4K model if you have the 1st 4K or updated model that was released about a year or so ago with the updated all metal remote. This is my 4th Apple TV and I’ve been using them since the 2nd generation came out with the then new and state of the art 1080p model around a decade ago. The software experience is TOP NOTCH, fast and responsive, and LEAGUES ahead of ALL similar competitive products like those from Google, Roku, etc. If you’re already in the Apple Hardware/Software ecosystem, everything can talk to this thing, too, as well as a number of homes security and “internet of things” type devices. For example, if you have a Mac you can directly connect content libraries to your Apple TV 4K, or use your iPhone or Apple Watch as a remote. Got AirPods? Well, you can watch content from any provider on your APs to keep from having the sound play over the speakers. Got some original HomePods or HomePod Minis? You can pair them to this bad boy and literally for just as little as $100 a pop, deck out your room with a low cost and high quality wireless surround sound experience that’s top notch, and works with ALL content streamed or played on the AppleTV 4K. Although there are a number of competitors offering much more affordable options, the experience, build quality, as well as built-in future proofing storage options and internal networking hardware that takes advantage of the latest high-speed WiFi networks, you get a superior product, experience, and access to the most premium smart TV/streaming set top experience on the market, and as only Apple could make. If you’re already a MacOS/iPadOS/iOS/watchOS user, you’ll love the new Apple TV4K and will be wondering how you didn’t buy one years ago!

If you aren’t using an Apple TV you’re missing out. This device is lightning quick and works so well in the apple ecosystem by being blessed to display and control smart home devices and cameras and utilizing your phone as a remote as well as an AirPlay device for whole home audio.

It is the best streaming device you can get. The picture is superb no matter if your tv is 4K or not. If youre in the Apple ecosystem, Apple TV 4K is a must have.

This Apple 4K model is excellent - so much so I am about to purchase a second one for my mother. Easy to use and setup, she'll love it!! :-)

Great for streaming 4k HDR and Dolby Vision. I pair this up with an LG OLED and this will give you the best picture possible for streaming. I was previously using my PS5 and the quality difference is apparent. Apple TV also has the feature to match frame rate which PlayStation does not offer.

Apple TV has exceeded our expectations, this is a great product!

Upgrading to this Apple TV was the best decision. It’s so much faster with better quality and the remote is so much easier to use.

Apple does 4K video and audio perfect. Love how you can watch many newer movies and shows in 4K. Also upgrades regular / older movies to 1080P. So easy to use, and ALL of my streaming is thru Apple, who I TRUST with my subscriptions, vs. having 5 separate services having my info and Credit Card. I only have to pay apple (1 company vs 5).