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Customer Ratings & Reviews

Your price for this item is $129.99

Customer reviews

Rating 4.8 out of 5 stars with 3303 reviews

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Rating by feature

  • Value

    Rating 4.7 out of 5 stars

  • Quality

    Rating 4.9 out of 5 stars

  • Ease of Use

    Rating 4.8 out of 5 stars

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Cons mentioned filter

97%would recommend to a friend

Customers are saying

Customers are satisfied with the ease of use, picture quality, and responsive remote of the new Apple TV 4K. Many appreciate the smooth interface and improved performance compared to previous models, along with the reliable Wi-Fi and seamless streaming capabilities. The 4K picture quality is frequently praised. While some find the price high, the positive feedback on other features outweighs this concern for most users.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 25 Showing 481-500 of 3,303 reviews
  • Pros mentioned:
    Speed

    Rated 5 out of 5 stars

    10 times better than your "smart tv"

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Don't trust a smart tv to respect your privacy? Still want to stream? This is the appliance/gadget for you then. Not only is using the Apple TV 10x faster than your native television apps, you know Apple provides both software improvements and security patches on a regular basis and demands the same from the app developers. Also, it is compatible with my smart home ecosystem.

    I would recommend this to a friend
  • Pros mentioned:
    Interface

    Rated 5 out of 5 stars

    Super fast, Worth the upgrade

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I upgraded from the Apple TV 4K GEN 2, to this gen 3 and it was actually worth it for me. The interface is much snappier, and it pairs wonderfully with my Sony A95K. If you're on the fence about upgrading, definitely go for it. Spoil yourself!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Overall performance

    Rated 5 out of 5 stars

    Great 4k streaming device

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and easy to turn on and use . I find it easy to use the apps or add new applications to use.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Remote

    Rated 5 out of 5 stars

    Impressive

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome product. Definitions is exceptionally awesome. Very easy to use. Remote is touch. Very happy with it. I used to have a Roku but this is way better.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    You NEED one

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Can’t recommend enough. This is my second one. We wanted one for the the bedroom also. Hands down the best streaming box out there. No ads and lightning fast with apples easy to use interface. Beautiful picture and the backgrounds are amazing. 10/10

    I would recommend this to a friend
  • Pros mentioned:
    Interface

    Rated 4 out of 5 stars

    Easy to use! Nice UI and Features.

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I wanted to try this out since I have always used Fire TV Cubes and Sticks. It has many advanced features and a slick UI which I do like. I also like how my apple devices seamless communicate to my TV now for video, photo, or desktop viewing and stuff like that. However, the one draw back is Siri cannot search through different video apps or within specific apps for videos/movies/etc., unlike what Alexa can do with a Fire TV stick or Cube. If Siri could do that then I seriously would think about switching full time from Fire TV to Apple TV full time. Also, the remote control is not pleasant to hold long term in the hand due to the sharpish edges, and it is small and easy to lose...Fire TV remotes have this same problem too. Hence, you should buy a bright and bulky case for the remote too.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Solution to needing different volumes of the Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great and setup was a breeze. It was a present for my aging parents so each could wear their ear buds and pick the volume they liked. That took some updating and practice to get right, but it works and they like it.

    I would recommend this to a friend
  • Pros mentioned:
    Interface

    Rated 5 out of 5 stars

    The best

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best way to stream tv. The UI is very intuitive.

    I would recommend this to a friend
  • Pros mentioned:
    Speed

    Rated 5 out of 5 stars

    Great buy

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fast and super easy to setup. I got this for a family member and they loved how quick and the quality it streamed content.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Overall performance

    Rated 5 out of 5 stars

    Apple TV 4k revolutionizes Streaming Experience

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic! The Apple TV 4k streaming device is easy to operate, fast and delivers vivid, high-quality sound and picture. I plan to buy one for every tv in my house.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    An Apple a Day

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple hit a home run with the Apple TV. In my opinion it is a very versatile tool for anyone’s audio media equipment kit.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    One-All

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got this apple tv and a subscription through a family plan, I have other apps, but this is a one-all. I love the music app! it runs when I'm not watching a show. Very easy to navigate.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Great TV device

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple TV devices have been my pick for years! Easy to setup and easy to use. I especially like that each room can take on the same home screen automatically. Great device to use with TV's that are not smart TVs, or if your current interface on your smart TV becomes slow but your TV still works fine.

    I would recommend this to a friend
  • Pros mentioned:
    Interface

    Rated 5 out of 5 stars

    The best TV interface

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful to look at and the best TV interface if you stream through multiple platforms.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Apple tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I change for the new apple tv its the best decision i have

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance, Remote

    Rated 5 out of 5 stars

    Apple Ecosystem Beats All

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Coming from a Gen II Apple TV, this is a significant upgrade. The 4k picture is stunning, the interface is quick and seamless, and the remote is a huge improvement.

    I would recommend this to a friend
  • Pros mentioned:
    Interface, Remote

    Rated 5 out of 5 stars

    Worth it!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works a lot better than Amazon Fire sticks. Quick interface and remote feels good. Definitely getting them for the whole house

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance, Speed

    Rated 5 out of 5 stars

    Great upgrade

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Coming from an Apple TV HD this is such a jump in performance, speed and features. I dont use it all the time but when i do, it makes my entertainment way more enjoyable.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Interface

    Rated 5 out of 5 stars

    Great Streamer

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Apple TV works flawlessly. It has a wide variety of apps and the ease of using my AirPods Pro for audio and my iPhone to type text makes it so easy to use. The user interface is fast and easy to use.

    I would recommend this to a friend
  • Pros mentioned:
    Remote

    Rated 5 out of 5 stars

    Favorite streaming device

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really love the synchronicity between the streaming device and my phone. I can use my iPhone as the remote when I can’t find my remote. The speed when changing apps is also really nice. Overall really happy with this device!

    I would recommend this to a friend