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Customer Ratings & Reviews

Your price for this item is $129.99

Customer reviews

Rating 4.8 out of 5 stars with 3303 reviews

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Rating by feature

  • Value

    Rating 4.7 out of 5 stars

  • Quality

    Rating 4.9 out of 5 stars

  • Ease of Use

    Rating 4.8 out of 5 stars

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Cons mentioned filter

97%would recommend to a friend

Customers are saying

Customers are satisfied with the ease of use, picture quality, and responsive remote of the new Apple TV 4K. Many appreciate the smooth interface and improved performance compared to previous models, along with the reliable Wi-Fi and seamless streaming capabilities. The 4K picture quality is frequently praised. While some find the price high, the positive feedback on other features outweighs this concern for most users.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 27 Showing 521-540 of 3,303 reviews
  • Rated 5 out of 5 stars

    Make TV smarter with AppleTV

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Make TV smart again withe Apple, the 4k resolution is great as my smart TV for some reason does buffering at times and you can tell that its not fully 4k so by using the apps on my Apple TV I have increadibly sharp image quality, great sound and a must have for my Apple home.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Great device

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this after getting tired of my Nvidia Shield issues and I cannot be happier. It is snappy and responsive plus gets regular updates. Would definitely recommend.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Great Apple tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Apple TV. Works great. This is definitely nicer than an older version I own.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    An Apple a Day

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple hit a home run with the Apple TV. In my opinion it is a very versatile tool for anyone’s audio media equipment kit.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Apple tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excelent, I use previusly chomcast and Roku, and this product use all the capacity (4K, audio) of my different tvs, its something important for me because other applience dont do the work well, or with limits.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Remote

    Rated 5 out of 5 stars

    Apple tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the new remote, very simple and easy to use. The swipe feature is especially helpful to rewind and fast forward.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Remote

    Rated 5 out of 5 stars

    Bought another one

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent! Much better than I expected. Setup is easy. Ease of use is awesome. Simple remote is genius. Well worth the money. Ended up buying a second one for the downstairs tv.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Everything is clearer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have a new Sony TV and needed to stream a better resolution than my cable company provides, this apple devise does the trick, makes watching tv much more worth it

    I would recommend this to a friend
  • Pros mentioned:
    Remote

    Rated 5 out of 5 stars

    Love My Apple TV!

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my Apple TV especially the remote control. It has to be the easiest remote control out there. You can set up everything on it! Not just Apple TV which by the way offers unbelievable programming which they show you in very nice and easy format but all the programming you may have can also be accessed using this remote control. Very innovative. Getting back to Apple TV’s shows and movies . They offer you a little clip before everything you watch (teaser) which I have to admit I used to skip. Not anymore. That’s how I find my next selection. All and all, you can’t beat Apple TV.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great for multiple viewing apps

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our Apple TV 4K. It has done everything we've needed it to do and made navigating our plethora of apps easy.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    AppleTV > Smart TV features

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my Apple TV - wicked good response and the picture quality for streaming apps is great! 100x better than the “smart features” on your television. I have one setup for every tv in my home because I can’t live without it. If you got apple eco home - you need this!

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Smooth easy setup and high quality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is way better than the Amazon fire stick. I would never go back to Amazon

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Appletv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my 2nd one and they are great. Great picture on screen. Great streaming

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Excellent Big Screen Experience

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Apple TV 4K I purchased is great. (64gb - 3rd Gen) I like the quick and simple setup for dolby vision and atmos however some apps don't support Dolby where they would on other platforms. (Prime Video) The UI is clean and extremely smooth. The Lack of ads is a big plus in my book unlike Google TV or Fire TV. My main issue however is not with the box or os itself, it is with the apps. I like how the video ui is the same on every app but some apps will just cut atmos playback in and out every little bit. Overall, It is a great unit, and definitely better than any other Streaming option out there right now.

    I would recommend this to a friend
  • Pros mentioned:
    Speed

    Rated 5 out of 5 stars

    Highly Recommended

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For the fastest Apple TV experience you can't beat getting an actual Apply TV instead of using a TV's built in app.

    I would recommend this to a friend
  • Pros mentioned:
    Speed

    Rated 5 out of 5 stars

    Best Apple TV yet

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve had all 3 generations of Apple TV now & they keep getting better. Fast & intuitive

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Apple tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple tv is very clear pictures and quality very nice and use anywhere you go travel

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Overall performance

    Rated 5 out of 5 stars

    Love it!! All in one Apple everything!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the picture and how it enhances the other standard quality pictures.. I love the easy connection to use with my other Apple products.. I love how I can personalize the screen and the easy access to apps..

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Great item

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works great let's get almost whatever we re looking for.

    I would recommend this to a friend
  • Pros mentioned:
    Remote

    Rated 5 out of 5 stars

    Best streaming device

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Look, its not revolutionary and will do the same thing as any other streaming device, albeit a bit faster. If you have the money just laying around to buy it, its a no brainer. The difference in user experience is noticeable, the remote is by far the best out of any streaming device, and it just works. Especially if you have an iphone, this is a breeze to setup and use. It wont cure cancer, and if you dont have the money for it, you wont miss out on using another device. But if you are considering this against something else, dont. Just get the Apple TV

    I would recommend this to a friend