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Customer Ratings & Reviews

Your price for this item is $129.99

Customer reviews

Rating 4.8 out of 5 stars with 3307 reviews

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Rating by feature

  • Value

    Rating 4.7 out of 5 stars

  • Quality

    Rating 4.9 out of 5 stars

  • Ease of Use

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

97%would recommend to a friend

Customers are saying

Customers are satisfied with the ease of use, picture quality, and responsive remote of the new Apple TV 4K. Many appreciate the smooth interface and improved performance compared to previous models, along with the reliable Wi-Fi and seamless streaming capabilities. The 4K picture quality is frequently praised. While some find the price high, the positive feedback on other features outweighs this concern for most users.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 29 Showing 561-580 of 3,307 reviews
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Apple TV 4K

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best streamer right now that is on the market.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Better than Roku or other

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the Apple TV 4k, especially since it fits seamlessly into my other Apple products. The picture quality is great and the OS is clean looking.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Seamless with the Apple ecosystem

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works flawlessly with all Apple systems and streams everything great. Works even better with the Apple homepod

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    My Apple tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Makes streaming easy. Glad that I purchased it. had a little trouble finding it, but, one of the associates took me right to where this was in stock, Keep up being helpful.

    I would recommend this to a friend
  • Pros mentioned:
    Remote

    Rated 5 out of 5 stars

    The new remote is worth it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m not sure why I waited to long to upgrade from my 1080p Apple TV. The newer remote is fantastic and it’s a little larger so it’s harder to lose

    I would recommend this to a friend
  • Pros mentioned:
    Interface, Remote

    Rated 4 out of 5 stars

    Great if you have Apple subscription services

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is great if you are already in the Apple ecosystem. User interface and remote are great and what you would expect from Apple. Able to play lossless audio through Apple Music. However not capable of playing Hi-Res versions of files which seems silly.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Great Product

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the ease and operation of this device. Essentially another extension of my Apple ecosystem that allows me to transfer between devices

    I would recommend this to a friend
  • Pros mentioned:
    Remote, Speed

    Rated 5 out of 5 stars

    Apple product anybody should have !

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product, I had the 2nd generation and decided to upgrade. Big difference, fast and reliable for us. Awesome new remote by the way!

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Apple TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product and worth experiencing it if you love your iPhone!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Apple fan must have

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I buy one every time I get a new tv. Perfect for my ecosystem and easy to set up.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Overall performance

    Rated 5 out of 5 stars

    APPLE TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Changes you TV expirience imo. Everything looks so much better. Easy to navigate. So simple just great to have.

    I would recommend this to a friend
  • Pros mentioned:
    Speed

    Rated 5 out of 5 stars

    Highly recommended

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Regardless of whether you have a smart tv or not, this is highly recommended. So much faster than the smart tv software and the Apple TV app is so user friendly. Only downfall is the remote is so sleek you occasionally lose it in the couch

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    AppleTV, the Best Option for Me

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Enjoying the ATV. Upgraded from an earlier version. I’ve had a Roku and Google TV dongle and much prefer the ATV.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance, Remote

    Rated 5 out of 5 stars

    Great improvements

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like the layout of the new remote. Takes a bit to get used to if you’ve owned the previous models. Picture quality is great. I had an issue with SOME apps not playing sound, but it worked fine after a reset.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Works Great!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This streaming device has made our 'dumb' televsion 'smart'. We love it! It works great! Will recommend to friends and family.

    I would recommend this to a friend
  • Pros mentioned:
    Speed
    Cons mentioned:
    Price
    Best Buy Employee

    Rated 5 out of 5 stars

    Love it

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    Best Buy Employee
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Price is high but promise it is worth it. It is better than any smart tv’s stock system and def the best tv os there is, very fast and responsive.

    I would recommend this to a friend
  • Pros mentioned:
    Speed

    Rated 5 out of 5 stars

    Very fast streaming

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have both this model and the 128GB. With what I use them for general streaming and music, I don't notice any difference between them. This is very fast when switching between apps and gives excellent sound to apple music.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Speed

    Rated 5 out of 5 stars

    Nothing can beat Apple TV

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Loved this product - the interface is very smooth and runs so much faster.

    I would recommend this to a friend
  • Pros mentioned:
    Interface, Remote

    Rated 5 out of 5 stars

    Better than most in-TV systems

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the interface and all the options and the easy to use touch remote.

    I would recommend this to a friend
  • Pros mentioned:
    Remote

    Rated 5 out of 5 stars

    Apple for the win

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Another fabulous apple product. Like the updates.and the remote.

    I would recommend this to a friend