Customer Ratings & Reviews

This item just how great the apple ecosystem is the fact that i can use my phone as camera for my tv and use the tv for facetime is crazy

It is the best streaming device you can get. The picture is superb no matter if your tv is 4K or not. If youre in the Apple ecosystem, Apple TV 4K is a must have.

Excellent audio/video capabilities and very nice, clean interface with no advertising or other garbage. If you have a "smart TV" with a crappy native operating system (looking at you, LG), using an Apple TV as the hub for all of your streaming services will improve your viewing experience.

I love the picture and how it enhances the other standard quality pictures.. I love the easy connection to use with my other Apple products.. I love how I can personalize the screen and the easy access to apps..

Responsive, no-lag navigation, and provides a high quality 4K stream output. Make sure you have the proper HDMI cables

Great product with excellent performance. Love it!

Don't trust a smart tv to respect your privacy? Still want to stream? This is the appliance/gadget for you then. Not only is using the Apple TV 10x faster than your native television apps, you know Apple provides both software improvements and security patches on a regular basis and demands the same from the app developers. Also, it is compatible with my smart home ecosystem.

Works beautifully. Plays nicely with other Apple devices. Very happy camper.

Excellent! Much better than I expected. Setup is easy. Ease of use is awesome. Simple remote is genius. Well worth the money. Ended up buying a second one for the downstairs tv.

Apple TV is the easiest device to use. I just love how my Apple products all connect.

Upgraded from my 1st gen 4K Apple TV and the biggest upgrade is probably the remote, I hated not having physical navigation buttons.

I wanted to try this out since I have always used Fire TV Cubes and Sticks. It has many advanced features and a slick UI which I do like. I also like how my apple devices seamless communicate to my TV now for video, photo, or desktop viewing and stuff like that. However, the one draw back is Siri cannot search through different video apps or within specific apps for videos/movies/etc., unlike what Alexa can do with a Fire TV stick or Cube. If Siri could do that then I seriously would think about switching full time from Fire TV to Apple TV full time. Also, the remote control is not pleasant to hold long term in the hand due to the sharpish edges, and it is small and easy to lose...Fire TV remotes have this same problem too. Hence, you should buy a bright and bulky case for the remote too.

This replaced an Onn media streamer. Can play any streaming service, and connects to Jellyfin server with no issues.

I bought one of these when I moved the living room TV into my bedroom. I have an Apple TV and wanted the same interface for my bedroom TV. I find it's better than Amazon's Fire stick. My only quibble is that the top button on the Apple TV remote is very sensitive, so you have to be careful where it's pointing on the screen before you click.

Excellent Product! Super user friendly! Love it!!!

The Apple TV 4K I purchased is great. (64gb - 3rd Gen) I like the quick and simple setup for dolby vision and atmos however some apps don't support Dolby where they would on other platforms. (Prime Video) The UI is clean and extremely smooth. The Lack of ads is a big plus in my book unlike Google TV or Fire TV. My main issue however is not with the box or os itself, it is with the apps. I like how the video ui is the same on every app but some apps will just cut atmos playback in and out every little bit. Overall, It is a great unit, and definitely better than any other Streaming option out there right now.

I love my Apple TV especially the remote control. It has to be the easiest remote control out there. You can set up everything on it! Not just Apple TV which by the way offers unbelievable programming which they show you in very nice and easy format but all the programming you may have can also be accessed using this remote control. Very innovative. Getting back to Apple TV’s shows and movies . They offer you a little clip before everything you watch (teaser) which I have to admit I used to skip. Not anymore. That’s how I find my next selection. All and all, you can’t beat Apple TV.

Great employees Matthew the Apple rep was amazing! And would recommend to go to him for any questions

Best way to turn your not so smart tv into an absolute beast!!!

Wow what a difference ! I had one of the earliest versions of Apple TV and every time I used it I was frustrated in recent years . This newest version is seamless, intelligent, and the setup was Childs play !