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Customer reviews

Rating 4.6 out of 5 stars with 4887 reviews

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  • Value

    Rating 4.6 out of 5 stars

  • Quality

    Rating 4.7 out of 5 stars

  • Ease of Use

    Rating 4.7 out of 5 stars

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91%would recommend to a friend

Customers are saying

Customers admire the overall performance of the free Apple TV, noting that it does the job well. They also appreciate the variety of content available, including great movies, and find the device easy to use. Additionally, customers enjoy the smooth and ad-free user interface and improved connectivity.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 17 Showing 321-340 of 4,887 reviews
  • Pros mentioned:
    Overall performance, User interface

    Rated 5 out of 5 stars

    Apple Is Excellent

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve been using Apple TV for a while now, and it’s easily one of the best streaming devices out there. The interface is clean, fast, and incredibly intuitive—everything just works. The picture quality is top-notch, especially with 4K HDR content, and the sound syncs perfectly with my other Apple devices. I also love how seamlessly it integrates with my iPhone and AirPods. Whether I’m streaming Apple TV+, Netflix, or YouTube, it never lags. Definitely worth the investment if you’re in the Apple ecosystem.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance, User interface

    Rated 5 out of 5 stars

    Great Streaming Experience and Excellent Content

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple TV offers a great streaming experience with high-quality content and an easy-to-use interface. The platform runs smoothly, the image quality is excellent, and it integrates perfectly with Apple devices. I really enjoy the original shows and movies, and navigation is simple and intuitive. Definitely a solid choice for streaming.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Overall performance

    Rated 5 out of 5 stars

    Best Buy is Great !!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve been really happy with this product—it’s exactly what I expected and maybe even a little better. Setup was quick and easy, which I always appreciate, and everything worked right out of the box. The quality feels solid and well-made, not cheap, and I’ve been using it consistently without any issues. For the price, I think the value is definitely there. It’s not “life-changing,” which is why I gave it 4 stars instead of 5, but honestly, it’s been reliable and enjoyable to use. Overall, I’d recommend it to anyone looking for something dependable that does what it promises.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance, User interface

    Rated 5 out of 5 stars

    Apple TV is elite!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve been using Apple TV for a few months now, and it’s easily one of the best streaming platforms out there. The interface is clean, intuitive, and incredibly fast — everything feels smooth and responsive. I love how seamlessly it integrates with other Apple devices… Apple Originals like Ted Lasso, Severance, and For All Mankind are absolutely binge-worthy… Watching 4K HDR content on Apple TV is stunning, and Dolby Atmos support takes the audio experience to the next level. Highly recommended for anyone looking for a premium streaming experience!

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance
    Best Buy Employee

    Rated 4 out of 5 stars

    Love the original content coming from Apple TV

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    Best Buy Employee
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple TV+ is one of those streaming services that quietly snuck up on everyone and then suddenly became the home of some of the best original content out there. What sets it apart isn’t the size of the library—it’s the quality. Almost everything Apple puts out feels polished, intentional, and cinematic, like it could’ve been released in theaters or premiered on a prestige network. A great example of that range is Schmigadoon!, one of Apple TV+’s most delightfully weird and charming originals. It’s quirky, self-aware, and full of Broadway-level musical performances. If you grew up loving classic musicals—or you just want something light-hearted—it’s the kind of show that instantly puts you in a good mood. On the opposite end of the spectrum is Masters of the Air, the WWII drama starring Austin Butler. If you loved Band of Brothers or The Pacific, this feels like their natural successor. The production quality is insane: sweeping aerial combat scenes, strong character arcs, and a grounded sense of camaraderie that captures the reality of wartime without turning it into spectacle. It’s easily one of Apple’s standout hits. Apple TV+ also excels with its films. They gravitate toward stories that feel personal and thoughtfully crafted—think CODA, Finch, or The Banker. Even when a movie doesn’t become a household name, it still tends to feel like something worth watching rather than filler. And visually, everything is stunning. Apple seems dead set on making sure even their comedies look like big-budget productions. The only real downside is that Apple TV+ doesn’t have the massive back catalog that Netflix, Hulu, or Prime Video offer. But what it lacks in volume, it makes up for in consistency. If you’re someone who values high-quality storytelling and wants a mix of fun, heartfelt, and cinematic series, Apple TV+ is absolutely worth adding to the rotation—especially if you’re craving originals that don’t feel like they were mass-produced.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance, User interface

    Rated 5 out of 5 stars

    AWESOME

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple TV delivers high-quality streaming with a clean interface and smooth performance. Its original shows and movies stand out for their strong production value, and the platform integrates perfectly with other Apple devices. With personalized recommendations and 4K support on many titles, Apple TV offers a premium and enjoyable viewing experience.

    I would recommend this to a friend
  • Pros mentioned:
    Content variety, Overall performance, User interface

    Rated 5 out of 5 stars

    Apple TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple TV offers a sleek interface, top-tier streaming quality, and seamless integration with the Apple ecosystem. With exclusive shows it delivers compelling original content. Though the library is smaller than competitors, its quality makes it a must-have for Apple fans and premium TV lovers.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance, User interface

    Rated 5 out of 5 stars

    Excellent television

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is clear and crisp, the sound is good. The best features are the user interface and the connection options. The interface has a great screen which shows the program and channel selection and is easy to navigate. The connection options are superior to other similarly priced brands.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Content variety, Overall performance

    Rated 5 out of 5 stars

    lowkey didn't expect to like this!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    i got the free 2-month Apple TV+ trial and thought i’d barely use it, but it’s actually sooo good?? the shows look super clean and high quality — like movie-level production. there’s a ton of variety too, from dramas to comedies to those random shows you click on once and suddenly you’re hooked. it’s super easy to use, no annoying ads, and it runs smooth every time. honestly, for a free trial, it’s 100% worth trying out. i might actually keep it after

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Apple TV+ offers exceptional value as one of the m

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple TV+ offers exceptional value as one of the most affordable premium streaming services available. For a modest monthly fee, subscribers gain access to high-quality, award-winning original content including critically acclaimed shows like "Ted Lasso," "Severance," and "The Morning Show," along with blockbuster films and documentaries. The subscription allows streaming on multiple devices simultaneously and supports up to six family members through Family Sharing at no extra cost. With 4K HDR quality, Dolby Atmos sound, and no advertisements interrupting your viewing experience, you get a premium entertainment package. Apple TV+ also includes exclusive access to Major League Soccer games and original children's programming. The platform's focus on quality over quantity means every show and movie is carefully curated, ensuring you're not wading through endless mediocre content. Additionally, Apple frequently offers extended free trials with device purchases, making it an even better deal for those already in the Apple ecosystem.

    I would recommend this to a friend
  • Pros mentioned:
    Connectivity, Overall performance

    Rated 5 out of 5 stars

    So Convenient

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I use my apple tv everyday. I love love it. Best quality and I can connect my other apple devices to it. I even play games on it sometimes.

    I would recommend this to a friend
  • Pros mentioned:
    Content variety, User interface

    Rated 5 out of 5 stars

    Good Streming

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Streaming on Apple TV is excellent: apps load fast, playback is smooth, and video quality stays stable with minimal buffering. The interface makes it easy to jump between services, and the audio/video sync is consistently solid.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance, User interface

    Rated 5 out of 5 stars

    Love my Apple TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Seamless Streaming Experience! Apple TV delivers an incredible viewing experience with stunning picture quality and smooth performance. The interface is sleek and intuitive, making it easy to find and enjoy content from all my favorite apps. I love how effortlessly it integrates with other Apple devices — using my iPhone or Siri Remote to control everything is a breeze. Fast, reliable, and beautifully designed — Apple TV sets the standard for streaming devices!

    I would recommend this to a friend
  • Pros mentioned:
    Content variety

    Rated 5 out of 5 stars

    One of the best streaming services available

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This review will be about Apple TV and not about the two free months. I am a big fan of Apple TV+ even with the huge price increases that have plagued the streaming industry recently. The problem I have is that there are simply too many high-quality original series and movies to choose from. We all know about "Severance," for example. If you are new to this streaming service, then I highly recommend that you give it a try. Two free months should give you ample opportunity to sample the programming options, and should you choose to continue, as you probably will, then opt for the annual subscription to save some money. The audio and video quality is excellent, and there aren't any commercials to sit through. Apple has assembled a superb assortment of original series and movies to enjoy, and Apple TV is one of the best streaming services out there.

    I would recommend this to a friend
  • Pros mentioned:
    Content variety, Ease of use

    Rated 5 out of 5 stars

    Nice Bonus to Try Apple TV+

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The 2-month Apple TV+ promotion was a nice way to explore the service. Easy to activate and use, with a good selection of shows and movies. It’s a convenient trial and a solid value if you want to see what the platform offers before committing.

    I would recommend this to a friend
  • Pros mentioned:
    Content variety, User interface

    Rated 5 out of 5 stars

    Apple TV for free

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The 3-month free trial of Apple TV+ was a great bonus. The streaming quality is excellent, and the catalog has a good mix of original series, movies, and documentaries. The interface is clean and easy to use, and everything loads quickly. It’s a nice perk that lets you really explore the service before deciding if you want to keep it.

    I would recommend this to a friend
  • Pros mentioned:
    Content variety, Overall performance, User interface

    Rated 5 out of 5 stars

    Best content in TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple TV+ had the best content in 2024-2025 in my opinion. The shows are A+ and the platform is awesome. All shows are in 4k and look great.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Smooth online-order + store pickup — great value a

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased a 43″ Insignia TV through the online store and opted for the in-store pickup. The whole experience was excellent from start to finish. Ordering online was easy and straightforward — the site clearly showed that the TV was in stock and ready to pick up. When I arrived at the store for pickup, the staff had my order ready immediately; I didn’t have to wait in line or deal with long queues, which made the process fast and convenient. The product box was secure and intact — no dents or damage — and once I got home and set up the TV, everything worked perfectly: sharp picture, good sound, and solid build quality, just as promised. On top of that, the $400 gift-card promotion made the deal especially attractive. It felt like getting extra value for a high-quality TV, so overall I feel like I got an excellent bargain. I’m very satisfied with the purchase — from the online order to the pickup to the final setup. I highly recommend this Insignia 43″ TV (with store-pickup option) for anyone looking for an affordable, reliable TV and an easy, hassle-free pickup process.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance, User interface

    Rated 5 out of 5 stars

    Great Apple product for home

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A great service for home! Apple TV is generally worth getting for its blazing-fast performance, superior user interface, seamless Apple ecosystem integration (AirPlay, HomeKit hub), ad-free experience, and robust App Store. Would recommend it.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    If you have a good TV and sound system — Apple TV+

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    If you’re investing in a great TV setup, Apple TV+ is the streaming service that actually takes advantage of it. The picture quality is consistently excellent, and their Dolby Vision + Dolby Atmos implementation is the best I’ve seen on ANY streaming platform. With most services, Atmos feels like a rare bonus — but with Apple TV+, it’s the standard. If you have a soundbar or a full home theater, you will absolutely notice the difference. • The audio mixes are clean, powerful, and immersive • Dolby Vision looks incredible on high-end TVs (especially Mini-LED / QLED) • Streams stay bright, detailed, and cinematic Apple TV+ also keeps raising the bar on original content. Their shows and movies look like they were shot with premium gear specifically to show off picture quality — and it works. It’s one of the few streaming services where I scroll through, and every title looks like a theatrical release. I subscribe to multiple platforms, and the ONLY other service that occasionally gets close on picture quality is Netflix — but Apple TV+ wins on consistency, audio, and overall polish. If you care about: ✅ Dolby Vision ✅ Dolby Atmos ✅ High-bitrate streaming ✅ Quality over quantity Then Apple TV+ is the service that truly lets your TV and audio system shine. Highly recommended.

    I would recommend this to a friend