Customer Ratings & Reviews

Had a blast in unboxing my new Hisense U7QG! Room filling Dolby sound and AI settings does all the work for you! You see the best detail and hear the best sounds possible! Gaming is a treat you see and hear the best, and input lag is great! This is a purchase I'd highly recommend for anyone looking for a TV!

This TV has an ultra crisp view, super bright beautiful sound, any operating system as it uses Google.

The 55U75QG is the third Hisense television we have had. The first one was in 2017 and the second one was in 2021, and the brand just keeps getting better and better as time goes on. We still have the first TV and the second one has been passed on to a family member and both are still working just fine, so any reservations I may have had in the past regarding value-priced televisions have been quashed. I am also rethinking my usual “buy the best you can afford” approach when it comes to certain products. Televisions seem to benefit greatly from the trickle-down effect and while budget-priced products may not contain bleeding-edge tech, they are not far behind and now have capabilities that should satisfy all but the most discerning videophile out there. The U7 Series from Hisense, while not at the very low end of the marketplace price spectrum, does contain a great feature set for the price point they compete at. One thing that decidedly stands out to me is the sound quality from the built-in amplifier and speakers in this TV. For the longest time when I looked at power ratings of built-in audio amps on TVs, it seemed like most were coming in at 20 watts of total power. This 55-inch set has a 50-watt amp along with a 2.1.2 speaker system that provides for a built-in Dolby Atmos experience. This TV provides audio performance that is beneficial to those who are hard of hearing and need some extra “oomph” when it comes to volume and don’t want to be burdened with the complexities and expense of an additional sound bar or audio system interface. The U7 Series also contains most of the “good stuff” currently popular in the television market including, a 4K Ultra-HD Mini-LED Pro panel with local dimming, the Google TV platform that is compatible with Amazon Alexa, Google Assistant, and Apple HomeKit, Variable Refresh Rate from 48 to 165 Hz, a Game Mode Ultra with auto low-latency, multiple HDR compatibilities, and Artificial Intelligence picture processing with upscaling capability for sources that are less than 4K in resolution. While I don’t have the capability to assign testing values to any of this stuff, those internet sites that are able to do so will have reviews out soon enough. I will say though that the 55U75QG does provide an excellent picture for those of us that do not wish to turn TV calibration into a hobby. I made only a couple of small changes, while there are a multitude of menus allowing for vast customization by those who do like to fiddle with that stuff. The picture is as good as any of the much more expensive televisions living under our roof. Some general observations I have made are: it is very welcome to get a backlit remote - EVERY TV should come with this, there is ample memory with 20GB on board, composite A/V input is via a 3.5mm mini jack requiring an adapter if your external device has the old RCA-type connectors, ALL of the four HDMI inputs are rated for up to the maximum refresh rate which hasn’t always been my observation in the past, there is a wide array of the usual jacks and ports and I can’t think of anything that is overlooked for connectivity, and Hisense includes a TWO-year warranty which is one year more than I am used to seeing on most electronic products. The TV does come with a paper “Quick Setup Guide” and there is an embedded E-Manual which provided a QR code that takes you to a version of the full manual you can view on your smartphone. Not my favorite way to read an owner’s manual, but I’ll chalk that up to my age. There is mention that you can find the User Manual on the Hisense website, but try as I might, I could not locate it. This 55 inch TV weighs just over 33 pounds without the stand and that is about half the weight of the 15-year-old, fluorescent-backlit, 55 inch TV it is replacing. The TV does not have the sexy, slim-profile a lot of modern TVs now have, but I suspect that is due to the five different speakers built in to the chassis and the need for the cabinet structure to surround the drivers and their baffling on the backside of the set. The stand for the TV consists of two very nice metal legs that securely attach using four bolts. I only mention this after having experience with TVs from other manufacturers that use plastic legs that snap into place with no attaching hardware. There is also a plastic cover that snaps over the legs to give a more finished look to the stand although the legs by themselves are very presentable. Wall-mounting utilizes a 200 x 400 VESA pattern. There are a couple controls on the bottom edge of the TV that will probably go unnoticed by most people and that is an on/off and multi-function, single pushbutton to use if the remote is not present. Short and long presses allow you to work through all of the functions. The other is a small slide switch that allows you to turn off the built-in microphone in case you don’t like smart devices that eavesdrop on your conversations, ready to accept a voice command from you (it arrives in the “on” position). The remote control, besides the welcomed back-lighting, is of an intuitive design that is easy to use and of a style that works as intended. I mention this because of another manufacturer’s remote that has a switch that toggles back and forth for volume up/down and it is very easy to depress straight down which mutes the sound, and can be very frustrating to use. The remote is a nice size and weight with a brushed metal top plate surrounding the buttons and it feels good in the hand. The Hisense U7 Series of TVs should please the frugal shopper with their price point, yet have enough features and performance to make the discriminating shopper more than happy. Remember the money you saved when in a few short years you get the yearning to upgrade to a new TV that has managed to find even more features and performance to warrant an update. Hisense continues to step up their game and it obviously shows in their product line for 2025.

Verdict. The 55” Hisense U7 4K TV is fantastic. Great picture and excellent features from Google TV. At 55”, it’s pretty much the perfect size when in doubt: it will fit in a kitchen, small bedroom, or any living room. We haven’t bought a new TV in a while, and I am now realizing how much better new TVs are! First impression. The screen is not thin… The TVs I have from other manufacturer are impressively thin. This one is not. The remote control is sleek, with user-friendly buttons. However, removing the back cover to install the two AAA batteries (included) was not easy. I also do not love the texture of the circle silver circle button, to include the somewhat sharp edges of the inner circle. Setup. Physical setup was very easy, requiring only the installation of the stand (4 screws) and plugging-in the power cable. Software setup was significantly facilitated by login-into my google account. Google was able to import most app passwords as well. To setup handsfree commands, start by pressing the microphone button on the remote. I also recommend adjusting the device name so it doesn’t repeat the whole model number every time it turns-on / off. I wanted to try the “find my remote” function, but couldn’t figure that out. Functionality. User interface is fast and mostly smooth, with some momentary voice interruptions when Google responds to some commands. Handsfree commands are by far THE BEST feature I have used in any TV EVER!! Wow, I love it. I can say “Hey google” turn on the TV, open Netflix, open Max, Mute, Unmute, Turn-off the TV, open setting, etc. Again wow! It works incredibly well. The home screen already had all the apps I watch. I can also access my google photos and use those as screen savers. Google Freeplay? We cut cable a year ago and just gave up on local channels… but this TV gets all the local channels!! I didn’t even know that was possible. Picture. I tested this through a 4k scenic movie demo. I got lost in it: the details from 4k, the colors from QLED, the contrast from min-LED pro, and high-quality surround sound (better than any other native speakers I have heard on a TV)… awesome! Gaming on this TV with a PS5 is great; smooth graphics with no lag. The screen is also anti-glare. I notice the different where I currently have the TV because it’s caddy-corner to a window that faces the sun in the afternoon. What I love. - 4K picture with vibrant colors and accurate contrasts - Great sound quality for integrated speakers - Easy to install and setup - Handsfree operation with “Hey google” is AWESOME! I want this on all my TVs - Google ecosystem loads your apps and facilitates access to your apps - 2-Year Warranty - Convenient cable management on the stand legs - Ample connections in the back - WiFi 6E - Good refresh rate - I love that it has a 35mm port to use for gamming headphones or for transmitters - Backlit remote!! Perfectly done - Airplay compatible for Apple devices (thank you!!) - Google Freeplay… I can watch local channels for free! What I don’t love. - Not a thin screen, by any means - Hard to remove the back cover of the remote - Inner-circle of the circular buttons has sharp-ish edges, and not comfortable texture Overall, the 55” Hisense U7 4K TV offers fantastic value. It delivers excellent picture quality and shines with additional features, namely through the Google ecosystem. This is my very first Hisense, and definitely not my last one! I highly recommend this TV for sports enthusiasts, gamers, content consumers, and people who just want a smooth and enjoyable daily experience.

Being an avid gamer since childhood, I am always keeping my eyes open for anything, and everything that will take my gaming experience to the next level. Having used every type of display over the years, including hand-held devices, CRT monitors, all types of TV screens, laptops, and so on, the large format display has always seemed to be lacking one way or another for gamers. The new Hisense 4K Mini LED display has changed my mind and has become the centerpiece to my gaming setup. *** SIZE *** Having a smaller room and sitting relatively close to my screen I chose the 55” display and it has been the perfect fit for me. It still feels huge for my room and is the smallest version they offer in this model, with the size ranging from 55” all the way up to 85” If you have a bigger room and more distance between you and the display, by all means get the size that feels comfortable to you and your personal setup. I can only imagine how massive the 85” would look! *** SETUP *** Out of the box setup for my 55” panel was extremely easy and quick. In fact, I did it all by myself. The 55” version weighs about 32 pounds, so it was relatively easy to maneuver. From unboxing and attaching the base stand supports, to setting it up on my stand and getting it connected, and updated, the time was about 15 minutes. *** INITIAL REACTION *** Wow! The first thing I did was load up Avowed on my Xbox (see my attached review photo). The screen popped like no other large format TV display I have used in the past. The whites were brighter, the blacks were darker. The overall brightness of the screen was brighter being rated at 1000 nits, and the wide color gamut offered on this display is nothing short of amazing. Arguably one of the most intriguing features of this display is the 144Hz refresh rate. This is a pretty amazing feature for a large TV display, and the feature that caught my attention immediately when I learned they were being released. As stated before, being a gamer for life, having a higher refresh rate has, in the past, only been available through smaller gaming monitors and gaming laptop displays. Having a higher refresh rate on a large panel display has been a “game changer” so to speak. To summarize, there are several reasons that having a higher refresh rate is beneficial to gaming including, more frames displayed per second allowing for smoother visuals and better response times. This is more noticeable in fast paced games, but will help with all gaming titles, as everything simply looks and feels much faster, which translates to a better gaming experience no matter what you are playing. Another area that this helps, is the communication between your controller and the screen, which feels faster and more responsive. If that wasn’t enough, you also have AMD FreeSync built in which eliminates screen tearing. Another notable feature for gamers and makes this the first large format panel I would consider hooking my laptop up to for PC gaming. All of this coupled with the newer Mini-LED technology, have come together perfectly to give us a display that can satisfy every type of gamer and movie buff. Mini-LED tech has been an equal treat to my eyes for both gaming and watching movies. With this panel utilizing both Mini-LED tech (thousands of tiny LED’s), as well as full array local dimming (zone backlighting), both movies and games pop off the screen with colors, brightness, and details that are among the best in class. The first non gaming video test I tried was to load up the Blade Runner 2049 Blu-ray. This TV boasts AI features, including one Hisense calls “Filmmaker Mode” which is supposed to adapt to what you are watching and deliver the sound and visuals as the filmmaker intended. I figured what better way to test this feature than with one of my favorite sci-fi series. A film that has stunning visuals ranging from bright and vivid to dreadful rainy gloom. While I haven’t had the display long enough to test it with several films, I can honestly say that watching Blade Runner with Filmmaker mode turned on, felt like watching it in the theater. The blacks were deep and noise free, there were literally no artifacts present. The colors, when presented in this film, were rich and vibrant. The surround sound had fantastic fidelity that you could feel in the room. All in all, an extremely immersive presentation for gaming and movies alike. *** OTHER NOTABLE FEATURES AND THOUGHTS *** This panel is also both Dolby Atmos and IMAX certified. When you include these great features with the aforementioned Mini-LED and refresh rate, you have everything the human eyes and ears need to immerse you in your media choices and hold you there for hours at a time. As with most newer technology, the inclusion of smart AI features have also found their way into this TV panel. These settings include different ways to customize your TV, such as optimizing the display to your room's brightness automatically. The Google Home integration and menu screens are all presented well and are very user friendly. Setup options also include ways to integrate and use your other Google enabled smart home devices through the TV menu system if you choose to do so. The main menu screen looks sharp and provides the user with all of the options needed to customize and select apps and available inputs easily. The remote is built solidly, is backlit for dark environments, and includes quick buttons for several apps, as well as a customizable favorite button. The WiFi has been rock solid since initial setup and I have had no dropouts since I initially connected. *** IN CONCLUSION *** As technology progresses each year, and is now finding its way into large format TV panels, we are finally getting a glimpse of what the future holds for gamers in this category. Having five large TV panels (mostly from another big box manufacturer) in our home ranging in size and age, the Hisense U7 is by far the best looking, fastest, and easiest to use in the house. I dare say, I may be converted. All of the features included with this TV line are among the best in class in 2025. I can both highly recommend, and strongly urge you to stop into a local Best Buy to see this fantastic display in-person. Now, back to my gaming!

This is my second Hisense TV, the first one is just over 8 years old.  It's still an excellent TV (55H9D).  It ended up in my office as a presentation device.  I thought I'd compare this 55U75 to my aging S*** (XBR55X900C) that I still think has the best picture of the 8 TVs (and 2 projectors) that I own.  So I acquired a 4K (60HZ) HDMI 2.0 pass-through splitter, allowing me to send the same 4K HDR10 signal to two TV's at the same time.   This is the first fully local dimming QLED TV that I've owned.  It's my 4th with Google TV (which I love for its combined menus).  I'm anxious to see how much TVs have improved.  I went throught the EZ setup and registration, installing the Google TV app on my iPhone.  I first started a std HD DirecTV baseball game, I attempted to get the color and brightness settings of the two sets comparable.  The Hisense allows a much more complete set of modifications than the S***, the Hisense has four times the number of options.  It allowed me to "tune In" pretty comparable settings; the S*** seemed dimmer than the Hisense and all greens were a little brighter than the Hisense.  The blacks on the Hisense were much cleaner (HDR10 probably).   I believe I got the black levels to be equal (disabling HDR). Looking at a pure white screen the Hisense was slightly whiter and more even than the S***, and the S*** had a white light seepage in all 4 corners, where the Hisense was 100% consistent.  Both of them displayed close to a perfect inky black, but the Hisense had more shades of black, offering better black detail. But onto live TV. A side by side comparison of the two showed the Hisense offered a much better detail with fast motion, both claimed to offer something like 'motion flow' 165/240, but the Hisense with full motion clearly clearly showed better resolution of the fine details, the blades of grass were clearer and the lines on the field and numbers on uniforms were SHARPer.  With both set to their Sport to their "Sport" setting the Hisense had a better/faster image display.  The more I watched for differences, the more the Hisense revealed finer details, a better picture with fast moving action. On to a UHD 4K movie, both sharing the same signal.  Now up Wonder Woman.  I again attempted to get the colors as close to the same, by adjusting the two TVs during the Menu Loop; they were close, the Hisense still had a slightly brighter overall display; blacks and bright areas were nearly identical.  Both were very detailed in the picture quality, a credit to what UHD 4K can deliver.  After more critical watching of a few scenes a couple of times, it became clear that the darkest areas on the Hisense had more details hidden in the shadows, and in the fast paced full motion scenes the Hisense captured the edges more crisply, where the S*** smoothed out the details, the edges not as fine.   I also compared the sound from the two TVs, which I would normally be using through a Home Theater system but for this side by side evaluation I would not.  The S***'s sound was not nearly as loud or as clear as the Hisense, and the Hisense had better bass and a better vocal tone as I increased the volume.  The Hisense could almost fill a big room, not surprising its 2.1.2 Multi-channel surround sound (50 watts total - 2x10W, 20W, 2x5W) was much better than the S***.  The Hisense 55U75 also supports AMD's FreeSync Premium pro, which will help if used with a gaming console (or PC).  I didn't know TV's (vs high end Computer Monitors) offered this. Both TV's support casting and screen sharing.  The Smart TV are very similar, both have Google TV, The Hisense is a later implementation that is more complete then the Hisense.  Hisense has greatly improved its user interface from the 55H9D that I have in my office.  Hisense supports Apple Home, Apple Airplay and Google Home.  Google Home continues to get upgraded and improve the Smart TV offering. With a variety of streaming services, it can present a unified menu across the different services (see image). I quickly looked at my Fandango support on each, both fully supported all formats including UHD, I tested both with a 5G wireless connection and both streamed without any problems.  The Hisense 55U75 initial setup was very easy, up and running in less than 5 minute.  The easiest set up of any TV I've installed. In conclusion, outside of OLED displays, the Hisense is state of the art.  It has the best sound I heard from any stock TV.  It's not the thinnest profile, but to get more/larger speakers into the TV I suspect it had to be thicker.  The cords and cables all exit parallel to the back of the TV so that it can be placed close to a wall.  It can be hung on a wall with a 200x400 wall mounting bracket (not supplied).   But when watching this side by side, the Hisense 55H9D was the clear winner; I asked a few others what picture they preferred and all chose the Hisense.  It's a great "high end" QLED TV, that's going to give the bigger names a run for their money. 

To start off, this is my first Hisense TV. I usually stick to a competitor brand, but was very curious given the new generation 165hz VA panel and MINI LED array. Hisense claims up to 3000nits brightness via HDR. Other features include a 2.1.2 speaker setup, Google TV UI with ATSC3.0 tuner, Dolby Vision, HDR10+ and HLG. All backed by a standard 2 year warranty from Hisense themselves. PROS: The Mini LED + VA combination is quite decent. It's a noticeable improvement from a high end direct lit VA TV from a decade ago. You get the dark blacks and mini LED array will emphasize color reproduction, especially in movies or TV shows supporting HDR and Dolby Vision. -Native sound is decent. Can't really fault it, but I'm generally not very picky in this area. -The google TV UI is quite snappy as of time of review. Storage claims 20GB internally. -The tuner (coax antenna) via google TV functions great. Supports ATSC 3.0 which is a noticeable clarity improvement over legacy ATSC1.0 TV stations. CONS: VA panels such as the one in this 55" aren't the greatest for viewing angles. I'm not sure if the bigger models use an IPS type panel, but it's very noticeable if you've used a direct lit IPS or OLED type display in recent times. I can't comment on how MINI LED IPS looks next to MINI LED VA, but I'll make the notion that it's a general step up in regards to legacy direct lit VA which this TV replaced. The viewing angles aren't important if you're looking at the TV head on, just wanted to mention that for people that use their TV's in large rooms or host sports events. I think this model makes a great bedroom TV. MISC: - Remote looks nice and has a motion sensor for night situations. Auto lights up when grabbing! - Centered TV legs. Makes it easy to place on a smaller dresser or night stand. Mine for example is 33" and the typical TV with outer leg setups don't really fit. I really like this feature. OVERALL: I really like this TV. Is it the best looking? Maybe not. I think OLED options are still better as they pretty much check every box The con with OLED? susceptible to screen burn in, especially with news stations. MINI LED offers darker blacks relative to legacy VA/IPS TV's and higher brightness capability. I would say its a solid middle ground between something flagship and something low end. The middle child in 2025. There are times when I'm a little disappointed with certain content, but also notice how good it looks relative to the TV it did replace.. so again, it's hard to fault from this perspective. Either way, I can definitely give it a 4/5 rating and will recommend it, especially if the price gets anywhere close to the last gen 2024 model.

I bought this TV a week ago. My main TV is a Sony Bravia MiniLed that I consider the best tv I have ever owned. This TV is a close second. This Hisense gets very bright, up scales poor quality SD content very well, and has excellent sound. I am particularly impressed with the Google Smart TV interface. I use Roku but have decided to use Google TV on this Hisense as it is very responsive. The backlit remote is excellent. This 55 inch Hisense TV is an overall excellent TV.

What I liked: The lift to illuminate on the remote is a very nice feature, as odd as it is I would like the ability to disable the illumation feature. The speakers are very good in my wide open living room, I do enjoy that Hisense has a flush sound profile if you were to mount the TV on a wall. Even in a brightly lit room the TV does well in displaying. What I disliked: I wish that Picture in Picture worked with two HDMI inputs

The picture quality is great. Really enjoy the 4K Dolby and HDR movies now on Netflix and Amazon. Google TV interface is better than the Samsung TV. Speakers are just okay, so upgraded to a soundbar and it's a decent home entertainment system. The annoying thing is it'll try to adjust brightness a bit too much. I have sensitive eyes so I don't like too much whites but on some content like YouTube it'll auto adjust it briefly on scenes with too much whiteness. Overall very happy with purchase.

We recently purchased a Hisense tv from Best Buy. The sales people were extremely helpful in narrowing down our choice. They provided technical assistance and listened thoughtfully to what our needs were. We would highly recommend them to family and friends.

I bought this TV as an upgrade from an 8 yr old Sony and I could not be happier. what a difference in picture quality and apps.

Gorgeous picture, anti glare is helpful and brightness is fantastic as well.

This purchase was a great deal because of the clarity of the picture and the available features.

The pictures are clear. It is AI based. It works perfectly with my superbox.

Picture died after 12 days. Unacceptable for new product. Returned for refund. First and last experience with Hisense. Kudos to Best Buy for seamless return process.

I could not wait to get this Hisense U7 series Mini-Led Qled UHD 4k Smart TV. I have been looking for HDMI 2.1 plus eArc Smart TV since I got my last Smart TV back in 2020, for better Wi-Fi connectivity, sound and picture quality and Hisense made it happen. My Hisense 55 inch Smart TV is almost five years old so I could not wait to see how much Smart TV technology has advanced. There are lots of features and settings to get the perfect picture and sound to match your preference. The Menu button on the remote allows you to adjust features such as picture mode, sound mode and new Intelligent Settings where you have the Room Acoustic Tuning that optimizes the sound effect in any room. Then there is also the General Settings for more refining of picture and sound. The sound of the 50 watt Dolby Surround system came through with clarity and bouce. Seeing Dolby Vision and Dolby Audio displayed on screen at beginning of viewing is a significant upgrade. The Hisense U7 Series has an unbelievable 4 HDMI ports at 2.1 including eArc of 165hz for higher refresh rate and enhancing overall visual experience. This is really a Gamers 4th of July. The display is a real standout and the picture is vibrant and bright, making it perfect for watching my favorite shows, movies and sports. The 6e Wi-Fi is a fast and reliable Wi-Fi connection. The experience of the Google TV Platform has improved in getting better every year. I love the that tv base is positioned in the middle that gives the Smart TV a regal quality than legs placed at both ends. The new sleek style back-lit remote comes with features such as find my remote, customize favorite key and ambient light sensing. Hisense really out did themselves with this latest 2025 U7 Series ULED Mini-Led UHD 4K Smart TV. I could not ask for more quality, performance and price for a 4K Smart TV.

Hisense 55” Class U7 Min-LED QLED 4k Smart Google TV – is a great TV… especially for this price!! First, it was packaged really well, securely and protectively with Styrofoam! Out of the box, it was pretty easy to assemble the stand and bars. The actual stand is not the best made to support the weight of the TV (IMO) but the bars that hold the tv against the stand are made really well/strong. Bonus for me was that it is a center stand and not one with legs out the sides of the TV – like my other Hisense is. We had this assembled and on the TV stand in around 15 minutes. This TV is replacing an older Hisense 55” TV that we also have enjoyed and were very pleased with! This is a very updated and better version that I’m sure will be even better than the one from 2018. This 55” LED Google TV was easy to set up, nice remote that was also very easy to use. Super easy to hook up to our cable as well. It is Google enabled/voice activated. The TV is 4k/HDR, has 4 HDMI inputs, and features many streaming services already loaded and easy to access. The sound from the 2 built in speakers is good – could be a little better but in the bonus room it is fine. It is not an Energy Star TV which isn’t a deal breaker but would be nice. You have options to change for auto off, viewing options, voice options, etc. that make this better – with many choices. It was easy to set up and worked with my Google account on my phone for easy setup and Wi-Fi connectivity. It also works with Amazon Alexa, Apple HomeKit as well as the Google Assistant. We have watched a few movies and baseball games on this TV and the colors, sound, and viewing were great! I am not a gamer, but my son is and said this TV works really well with his gaming. He didn’t have any complaints (that is a good thing!) He was happy with the refresh rate and it didn’t lag. I would absolutely recommend this TV!!

I've had the opportunity to use a few Hisense TVs over the last few years and I have always been impressed with some of the most important features, but disappointed by some minor ones. However, this TV checks all the boxes and has none of the disappointments. Most importantly, I love the display on the 55" U7 Min-LED 4K smart TV. Out of the box the screen is at 100% brightness which felt blinding. Backing it off to 80% was perfect for my environment. I also felt that the color depth and brightness was a little too high and the colors popped too much, so again I muted the colors a bit. All of this is good because it gives a wide range of adjustment to tailor the experience to the particular room and tastes of the user. The blacks are rich and deep without seeming harsh. One thing in particular that I like is the smooth motion of the image. The 144mhz refresh rate, along with motion enhancement technology, yields are very smooth yet crisp experience. Sports or action movies are very clear. I am very impressed so far with the viewing experience. Perhaps the best part about the Hisense TV, for me, is also the thing that is most improved from previous offerings: the processor speed and the apps experience (loading apps, switching apps, etc). Previous TVs were painfully slow at this, but the 2025 55" U7 series is much, much better. Apps load very quickly and never get bogged down. Clearly, Hisense listened to the critique and improved this area. Perhaps one negative thing is that the TV is physically rather thick. We've gotten used to ultra thin panels but this one is about 4" thick at the widest point, and as such it is also a bit on the heavy side.

You can quickly get set up and watch TV on this beautiful 4k TV in minutes. It’s a little on the heavy side so two people to unbox is recommended but then the TV has two very stable legs that attach with a few screws and hold the tv firmly in place. There is then a panel that slides over the two legs to make a stylish looking base. When you turn it on, set up Google TV and away you go with your favorite apps and no streaming devices required. It does have 4 HDMI ports though if needed. The interface is very fast and then you pair that with the stylish remote that has Netflix, YouTube, Prime Video, and Disney Plus hot keys. It also comes with a customized hot key that you can program to select your favorite app, function or input. Lastly the remote also has a listening button to let you search for programs or apps with your voice commands. If you ask for an app that you don't have, no problem, it will install it. Once you’re watching through your favorite app, you get smooth streaming with a great picture. The colors are vibrant, the picture is sharp, and the motion is smooth for movies and live tv/sports. The sound from the built-in speakers is also adequate and has more than enough volume. The remote then comes into play with a circular button to pause, fast forward and rewind your shows. Overall, we are very impressed with this affordable 4K TV that has room to expand the devices connected and doesn't require a sound system to enjoy every day viewing.