Customer Ratings & Reviews

I have FireTV sticks on other TV's so was familiar with the OS which is a big benefit. The cost on sale was really good. Picture quality is good for this size and the sound is decent. It integrates streaming live channels (like Pluto) along with over the air free antenna channels so you can scroll through the channel guide on one screen (except for Roku live). I don't know if I would recommend for movie night in a home theater or gaming but for everyday TV watching it is very good. I like that the remote is the same as Fire Sticks. The OS does seem to freeze up every couple months. Simply turning off and on does not fix it but rather it needs to be unplugged for a few seconds. That fixes it but beware if your set up makes it difficult to reach the plug (either the wall or the back of the TV). That's why I took off 1 star but for a 55" smart TV under $300 I can't complain too much.

Was somewhat skeptical about this purchase, but was I wrong for only $230 with tax this is a great purchase and comes with fire TV the latest version. Win Win for me. Picture is good and sound is really good for less than $250 what a deal.

My older Samsung 55 had issues with the remote sensor so it basically rendered the TV useless. Had to replace and wanted something with FireTv built in, as I don't care for Samsung's 'smart' app index and UI. This was an inexpensive but highly rated TV so went ahead and bought it. So far it has been excellent. Picture seems to be on par with any of the Samsungs I own or have owned. Was hesitant with the 'store brand' aspect, but so far no complaints. Aren't they all about the same now anyway? Recommended.

I bought 2 of the 55 inch TV's for my granddaughter and grandson for their birthday, age 10 and 11, a couple weeks ago. They love them, awesome tv great color and awesome price

This product is amazing! I love this is very big in size. The picture shows perfect.

I bought my son this beautiful 55" Smart TV for Christmas. He love sit. Beautiful clear screen and the column is crispy clear. He's enjoying it everyday playing his games and watching his favorite TV shows. Insignia you rock!!!

This Insignia 55” F30 Series 4K UHD Smart Fire TV was a fantastic choice for my kids’ room! The clear and vibrant picture quality makes movies, shows, and games look great. The built-in Fire TV integration is a huge plus—it makes accessing streaming apps super easy without needing an extra device. The setup was quick, and the interface was user-friendly, perfect for kids to navigate independently. The sound is decent for a built-in speaker, though pairing it with a soundbar would enhance the experience. For the price, this TV offers excellent value and functionality. This is a fantastic option if you're looking for an affordable and reliable 4K smart TV!

Great picture and easy to install! Love my TV. Light weight and easy to operate

We bought this TV for our camp. Used it from August to October and were very happy with the picture and tv overall. Fast forward to May 2024 and our 1st night at camp we notice a spot on the screen. Go to wipe it off and realized it was a bug under the screen. Best Buy tells me its not a manufacturer defect and wont be covered. Now we're stuck with it until the TV dies?

This TV has exceeded my expectations. From ease of use to great picture and simple remote. In addition it was very inexpensive. Worth a look!

Clear picture. Love that it’s easy to use and has all the apps already set up. This is my 3rd fire tv that I upgraded to from older models

TV is great has a nice picture and the ability to stream right out of the box. Don’t expect all of the bells and whistles of a high end and higher priced TV. If you are looking for a solid TV at a budget price this is your choice.

So far my tv has been working good, only little issue the power cord is kinda short, needed an extension cord. I still got a great deal thanks to BestBuy. Tv Delivery was great. I just hope this tv lasts a while for me :)

The TV is an excellent value. I use it in my Home Office/Spare bedroom and it has good sound and a nice picture. Perfect for my needs.

Best tv Ive owned. Great picture and sound. Many options available via the fire tv platform, i can even connect my wireless headphones so only i can listen. Thats what i love most about this tv

Love this brand affordable pricing with good quality

The tv was easy to set up and connect to my amazon account. The picture is perfect and the sound is great even without turning the tv up very loud.

Love this tv, color, picture very clear. Expecially the price. Never happy to buy a tv that meet my mom expectations

This tv has high quality definition and audio. I’ve always purchased Samsung, and had my doubts because it’s not the typical go to tv brand, but Insignia definitely has a competitive product here at a much lower price point. I was so impressed that I returned for another tv, a 75” this time around.

As always Best Buy knocked it out of the park. I went in to buy a new Sony or LG television but the young gentlemen showed me this one, on sale for less than $200.00 ( unbelievable right). My space only allows me a 55” which is now a little hard to find. I love it, beautiful picture, a great sound and I can tell Alexa to turn it off. I am truly impressed. Marilyn