Customer Ratings & Reviews

I bought this product so my fiance could use her iPad while laying in bed and charge it when the battery is low. The extra 7 feet is great for that purpose compared to the standard 3 foot cord that comes with it.

I dislike the short chargers that Apple sends with their products, so I decided to get this charger because of the length. It works well and I can use my phone while charging. Love that!!

The length of this cord is what I have been looking for. The length allows you so many charging options. I no longer have to sit right next to the plug if I need to use my device while it's recharging.

The extra feet let me use my phone while I charge. It also worked great on vacation. Motels don't have a lot of outlet. Now I don't have to leave my phone on the floor or charge it in the bathroom.

I honestly just throw the apple cables away that come with stuff and use these instead. They're great for in the living room or bedroom where you need a longer cable to reach around furniture.

This is the third cable i've bought for my family and I have never had one of them stop working. Unlike the Apple cable that comes with the phone that goes out all the time. I would buy again.

Love the length of Insignia™ - Apple MFi Certified 10' Lightning Charge-and-Sync Cable. The length provides extra flexibility in charging from different electrical outlets.

I love the length of this charger. I believe this cord should be standard, as the ones supplied are way too short. Nice to be able to lay in bed or sit in a chair and have it plugged in!!! Well worth the money spent!!

This charge cable appears to be good quality store brand at this time. My children are hard on these cables and have been through 4 original iPad cables. The length is great for plugged in play in bed, chair, etc.

I was tempted to go with a cheaper option, but I'm glad I paid extra for the apple cord. I did not like the price, but I do like the fact that I've had no issues so far.

My charge cords have failed at the point of connection due to flexing. This cord so far has held up and it is also long enough to reach from my charge port to my work station.

I've purchased extended length (6' - 10') 3rd party Lightning cables from various online retailers in the past and was sorely disappointed. Those cables worked okay for my handheld Apple devices, but failed to supply an adequate charge for my 10.5" iPad Pro. Money wasted! When I saw this cable on the BB website, I had reservations. So I went to the Apple store to ascertain whether this cable would indeed charge my iPad. The tech assured me it would charge my iPad without question. I bought the cable and it works like a charm! The Apple Store sells their 10' lightning cable for $10 more, so look around before spending more than you need to.

This cord is thicker and stiffer than the one that came with my Ipad. It will be a little inconvenient for pack as it takes up more space, but the quality is worth it.

Great buy ! We have purchased several of these. They are reliable and higher quality than the ones that came with our phones. Less expensive and last longer ! I reccomend these when your old need replacing !

The cables they give you for your phones now just get shorter and shorter. It seems like I can't even plug it into the wall and sit on my phone while its charging anymore. Not anymore though with this awesome cable.

I love this charger being so long you can sit almost anywhere while it's charging instead of next to an outlet. This Apple brand charger seems better built and keeps working forever unlike these cheaper brands.

this 10’ cord is the perfect length. I can now sit at my craft table with my iPad on and charging without compromise...just can’t figure out why it took me so long to buy this!!!!

This 10' lightning cable makes it easy to charge devices while still having the ability to use them easily and comfortably. I have had no issues with this cable and would recommend them to others.

The charging cord is working good. Finding these and such a long length can be challenging. This one is thicker than some others which is a good thing so far.

This cable exceeds my expectations in both quality and functionality. It is constructed with quality materials and I expect this to last a long time. In addition, the included velcro cable tie is a nice addition.