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Customer Ratings & Reviews

Your price for this item is $299.99
The comparable value price is $399.99

Customer reviews

Rating 4.7 out of 5 stars with 277 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are satisfied with the picture quality and ease of setup of the 55” Class UA77 Series LED AI 4K UHD Smart webOS TV (2025). Many found the setup process straightforward and simple. However, some customers expressed concerns regarding aspects of the TV's design and remote control. Overall, positive feedback on picture quality and setup outweighs the negative comments on design.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 277 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV, good image and sound quality, Very happy

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Really good price for the quality and the size of the tv

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    My new TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s great , almost the same that I had previously.

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    LG 55” UHD TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV and installation. Very happy with process from start to finish. Definitely recommend the professional installation. Thanks Ryan!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    LG TV Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The video quality is amazing and the audio is also pretty decent

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    LG the best

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Such a good brand Tv quality is amazing Y’all should get one please haha

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Worth it purchase

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have no complaints about this. Great value for the money spent on it.

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    Bad idea tv 55” TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    At the time I had walked both the 75 inch LG TV for the living room works perfectly in there. Now, when I got the 55 inch on the same day at the same time, both bought with Cash, they do not have warranties unless you want to pay for them and instead of them explaining that before you buy something from them, it’s too late. I bought the TVs brought them home got them hooked up. Everything‘s working fine. I noticed that the 55 inch TV is a little too big and I was wanting to go to the 50 inch when I called to ask them for an exchange they told me I only had 15 days and I was at the 16 day mark and said there was nothing I could do except come buy a new TV……… most i’m professionalservice I have ever had buying something over a grand. No one reached out to me with my confusion or the fact that I was upset they did not care.

    No, I would not recommend this to a friend
    • Brand response from LG Digital Customer Care
      Posted .

      Hi, Joey. Thank you for sharing your experience with your LG TV (55UA7700PUB) model. We appreciate you taking the time to explain what happened with your purchase and exchange request. While your unit is working fine, we understand how important it is to feel confident about warranty coverage and return policies.

      For your model, you can always register the TV on our official site to ensure you receive updates and support options: https://www.lg.com/us/support/product-registration. As a helpful step, we recommend checking Best Buy customer service at 888-237-8289 return and exchange policy directly. For more details, visit https://www.bestbuy.com/site/help-topics/return-exchange-policy/pcmcat260800050014.c?id=pcmcat260800050014.

      If you’d like us to look into your situation further, please send us an email at lgdigitalcare@lg.sprinklrsupport.com so we can assist you directly. ^Juvy LG

  • Pros mentioned:
    Picture quality

    Rated 1 out of 5 stars

    White light glowing up from bottom.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV based on it having the best picture of all the tvs in this price range on the shelf. Less than a month and a half later there's white light glowing up from the bottom. It's past the laughable 2 week return period. I guess the companies got their money for this cheap garbage.

    No, I would not recommend this to a friend
    • Brand response from LG Digital Customer Care
      Posted .

      Hi there, Adam. Thank you for sharing your experience with the 55UA7700PUB. We appreciate you taking the time to provide feedback—it’s incredibly valuable as we continue to improve our products and services. That white light issue you're describing sounds like backlight bleed, which can sometimes occur depending on panel alignment and brightness settings. Although, you may access this link as this can be also related to your concern: https://www.lg.com/us/support/help-library/lg-tv-the-best-picture-settings-for-your-lg-tv--20150577528034. If you'd like to share additional details or need further assistance, you're welcome to email us at lgdigitalcare@lg.sprinklrsupport.com.

      -Avril LG

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great Picture, My Ears Aren't Invited to the Party

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've been using this TV for a little while now, and overall, I'm pretty happy with it. The picture quality is definitely a major highlight—the 4K looks great, and the colors are really vibrant. For the price, you're getting a fantastic visual experience. However, where it falls a bit short for me is the sound. While it's decent on its own, I've noticed some issues, especially when I try to connect external speakers via an optical cable. There's a definite lag or a slight delay that's noticeable and can be pretty annoying, particularly when watching movies or shows. I was able to find a partial fix by messing with the settings and using the "LG Sound Sync" option. It helps, but it doesn't completely eliminate the problem. It's a bit of a bummer to have to troubleshoot a new TV like that. So, my take is this: if you're primarily focused on a great picture and are okay with using the TV's built-in speakers or a sound system that doesn't rely on optical, this is a solid choice. But if you're like me and were hoping to easily integrate a soundbar or receiver via optical, just be aware that you might run into some audio sync issues.

    I would recommend this to a friend
  • Pros mentioned:
    Connectivity, Picture quality, Size

    Rated 5 out of 5 stars

    LG- 55"-UA77 LED SMART TV 2025 WAS A GOOD BARGAIN

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    EASY TO CONNECT AND GET RUNNING. REALLY NICE PICTURE, SOUND VERY GOOD - DIDN'T NEED SOUND BAR. VERY GOOD SIZE - NOT TOO LARGE, CONTROLS EASY. GETTING A SWIVEL STAND WAS NOT EASY

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Setup ease, Weight

    Rated 5 out of 5 stars

    Easy Peasy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture, easy set up, lightweight for physical loading/unloading/unpacking, audio good, easy on screen set up.

    I would recommend this to a friend
  • Pros mentioned:
    Connectivity, Picture quality, Size

    Rated 5 out of 5 stars

    LG UA77

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to setup, reasonably priced. Picture quality is very good. Connects to wifi easily. For small rooms it is a great fit. For the price you will not disappoint.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Setup ease, Weight

    Rated 5 out of 5 stars

    55" perfect size!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful clear picture! Easy to set up & light weight.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Setup ease, Weight

    Rated 5 out of 5 stars

    Good pick

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Light weight, good design features, color is vivid, and easy to set-up.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Setup ease

    Rated 5 out of 5 stars

    Perfect Replacement

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is just what I needed to replace an old cranky one. The LG rep was helpful and recommended based on my interest in simple, clear pictures for sports, and ease of use.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    LG TV Review

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I absolutely LOVE LG TVs. Theyre all around my house. The Graphics are so clear and the sound is amazing! I would say it could use a different remote though the remote works just fine. 10/10 would buy it again.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Setup ease

    Rated 5 out of 5 stars

    Love our new LG tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We have recently gained access to highspeed internet. This tv had everything needed to start our first streaming adventure. It also has a great picture and was easy to set up. We are enjoying all the great features that this tv offers and at a great price

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good Buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, and sound. The remote needs to light up so a person can see the buttons. Other than that, I would recommend.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Size

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    10/10 love the quality and size the volume could be increased but it’s good

    I would recommend this to a friend