Customer Ratings & Reviews
. Independently Tested for Quality and Workmanship CheckPlus: 100 % Color Volume to DCI-P3 oi PSSEANE Intertek [www.IntertekCheck.com](http://www.IntertekCheck.com). 100% Color Fidelity and '100% Color Volume to DCI-P3' applies to 2025 OLED TVs. *LG OLED Display is verified by UL for Perfect Color measured to IDMS 11.5 Ring-light Reflection standards. *100% Color Volume is defined as the performance of display which is equal or greater than the size of DCI-P3 standard color volume as verified independently by Intertek. *The LG OLED Panel is certified by Intertek for 100% Color Fidelity, measured to IDMS 11.5 Ring-light Reflection standards.](https://pisces.bbystatic.com/image2/BestBuy_US/images/products/3661ed5e-8d92-47a9-baef-65aa6eb5dcb9.jpg)
- Model:
- OLED77B5PUA
- SKU:
- 6621813
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.8 out of 5 stars
Customers are saying
Customers appreciate the excellent picture and OLED quality of the 77" Class B5 Series OLED AI 4K UHD Smart webOS TV (2025). Users find the TV easy to set up and enjoy its sleek design and perfect size. However, some customers have noted that the brightness could be improved.
This summary was generated by AI based on customer reviews.
Was not impressed
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I was expecting more from an oled tv going to go back and get the C series
No, I would not recommend this to a friendBrand response from LG Digital Customer Care
Posted .Hi there, Vanessa. Thank you for sharing your experience with us. We understand your inquiry and that the LG 77" Class B5 Series OLED TV didn't meet your expectations. Your feedback is important, and we understand that you are looking for a different experience with the C series.
https://www.bestbuy.com/product/lg-77-class-b5-series-oled-ai-4k-uhd-smart-webos-tv-2025/JJ8VPZTKZW
For further assistance and any specific concerns you may have, please contact us on lgdigitalcare@lg.sprinklrsupport.com, and our team will be more than happy to assist you. We appreciate your patience. —Renzo
Fair not as good as I thought it was gonna be
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Fair I think I’m gonna upgrade to the next level up
No, I would not recommend this to a friendSadly i got a bad one.
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Within the first hour a line about an inch from the bottom appeared all along the screen. Then about 15 mins later the tv just went black and quit working. Its been over 10 business days since the return and still waiting for refund. Customer service over the phone is a nightmare with Best Buy.
No, I would not recommend this to a friendBrand response from LG Digital Customer Care
Posted .Hi, there. Thank you for reaching out. We understand the importance of having your new LG TV (OLED77B5PUA) model work flawlessly right from the start, and we appreciate you sharing what happened with the line on the screen, the sudden shutdown, and the delay in receiving your refund.
For future reference, one helpful step you can try is checking whether the power cable is fully seated on both the TV and wall outlet side, as a loose connection can sometimes cause the screen to go black unexpectedly. For more information, visit https://www.lg.com/us/support/help-library/lg-tv-troubleshooting-a-tv-with-sound-but-no-picture--1380902746888. We’d be glad to take a closer look into your experience and help you move forward. Please send us an email at lgdigitalcare@lg.sprinklrsupport.com so we can assist you directly. ^Juvy
TV broken
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.TV broke and needs repair in the first month we purchased it. You took zero responsibility when we called you. We have been loyal customers of BestBuy for many years but that's now over. Horrible experience with this very expensive recent purchase.
No, I would not recommend this to a friendBrand response from LG Digital Customer Care
Posted .Hi, Arlene. Thank you for reaching out and sharing what happened with your LG TV (OLED77B5PUA) model. We understand the importance of having a new TV perform reliably right from the start, especially with a premium model like this one. One helpful step you can try is performing a power reset on the TV. Unplug the unit for about 60 seconds, plug it back in, and then turn it on again. This helps refresh the internal system and can resolve issues that appear early on. For more guidance, visit https://www.lg.com/us/support/product/lg-OLED77B5PUA.AUS. We’d like to review your case directly and assist further. Please send us an email at lgdigitalcare@lg.sprinklrsupport.com so we can help move things forward. ^Juvy
BestBuy price match issues
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We bought this tv on Oct13th for $1599.99 at BestBuy store. When we checked online on Oct31st the price was $1,499. When we called customer service they put us on hold for 35 minutes stating they are working on it and then came back stating they cannot do a price match or provide a credit for the difference….while the website states that they do the price match during holiday period…so, frustrating in wasting the time and keeping on hold. TV is fine. Picture quality could be better
No, I would not recommend this to a friendBrand response from LG Digital Customer Care
Posted .Hi, Srini. Thank you for sharing your experience with the LG TV (OLED77B5PUA) model. We appreciate your feedback and are glad to hear the TV is working well overall, even if the picture quality didn’t quite meet your expectations.
For optimizing your viewing experience, we recommend enabling AI Picture Pro under Settings > Picture > AI Service. This feature automatically adjusts contrast, sharpness, and color based on the content and ambient lighting. You can also try switching to Filmmaker Mode for more accurate color and motion handling, especially with movies and streaming content. For more information, visit https://www.lg.com/us/support/help-library/lg-tv-the-best-picture-settings-for-your-lg-tv--20150577528034. If you’d like us to assist further or help clarify any features, feel free to email us at lgdigitalcare@lg.sprinklrsupport.com. We’re here to help. ^Juvy
Lemon
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV went out in 10 minutes and would not turn back on. Best Buy was great with return, but I upgraded to the C5 instead no issues beautiful picture.
No, I would not recommend this to a friendBrand response from LG Digital Customer Care
Posted .Hi, Chris. Thanks for sharing your experience with us. We understand your LG TV (OLED77B5PUA) model went out after 10 minutes and would not turn back on. It’s awesome to hear that you’re loving your new C5 model without any problems.
Even though you’ve figured things out, a chill troubleshooting tip for a TV that’s being a bit stubborn about turning on is to do a power cycle. Just unplug the TV, hang tight for a minute, and then plug it back in. Sometimes that little reset can clear up minor hiccups. If you need more help, feel free to check out https://www.lg.com/us/support/help-library/lg-tv-why-does-my-tv-have-no-power--1441914332865. And if you need anything else, just shoot us an email at lgdigitalcare@lg.sprinklrsupport.com. We’re here for you! ^Juvy
- Pros mentioned:Oled quality, Picture quality
77-inch LG OLED TV
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.We've had the 77-inch LG B-series OLED TV for a couple of weeks, and couldn't be more satisfied with the quality. I did a lot of research, read many customer and tech magazine reviews on TVs before deciding to go with this one. I'm still exploring all the TV's features, but it offers a lot that more expensive units also have. Despite some reviewers' concerns about the unit's sound quality, I've found it to be very good--with clear sound and surprisingly good bass (I run the sound through my stereo speakers via a Bluetooth transmitter, which further enhances the sound.) So overall, I'd recommend this TV. Haven't experienced any shortcomings yet. And Best Buy's Geek Squad installation in my home was top-notch, expedient, and the techs were very knowledgeable and helpful.
I would recommend this to a friend LG TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I am not recommending the LG TV model specifically, as it does not support 4K film playback (2160p). Models B5, C5, and others are affected by this issue.
No, I would not recommend this to a friendBrand response from LG Digital Customer Care
Posted .Hi, there. Thank you for sharing your detailed feedback on the LG OLED77B5PUA and related models. Your experience highlights an important concern for users who expect full compatibility with 4K (2160p) film playback — especially when investing in a premium OLED television.
It’s clear that resolution support plays a major role in your viewing experience, and your observation that certain models like the B5 and C5 may not deliver the expected playback performance is valuable. We’ll be sure to pass your feedback along internally so it can inform future product development and support efforts. Thank you again for taking the time to share your experience — it contributes meaningfully to improving both products and communication. - Avril
- Pros mentioned:Picture quality, Size
Great for Price
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great size, quality picture, and a ton of apps and features for a good level QLED. The only thing to become familiar with is the lagging and sometimes app refresh within the infotainment. This is more of the WiFi set up and how your system is connected. I have had some issues with Airplay and app response. This is not necessarily a TV issue, it’s note of the bridge or connectivity with the network connection. This can interfere with the TV though.
I would recommend this to a friend - Pros mentioned:Oled quality, Picture quality
LG OLED lives up to OLED technology
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.TV performance is exactly as expected, with crystal clear and sharp images and the OLED technology truly visible with amazing contrast between lit and dark LEDs. Concerns about reflection are minimal and not as dramatic as advertised; the recommendation to not locate the TV next to or near a windows is a very good recommendation.
I would recommend this to a friend - Pros mentioned:Picture quality
Great taste
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great and sleek. I haven’t had any issues with this tv since I got it. Good pictures and love the remote
I would recommend this to a friend - Pros mentioned:Oled quality, Picture quality
LG B5 OLED TV
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great OLED TV. Big and beautiful. Great quality. Highly recommend.
I would recommend this to a friend - Pros mentioned:Picture quality, Size
GREAT TV
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.TV is incredible - great picture - the size is huge
I would recommend this to a friend - Pros mentioned:Picture quality
Newly retired
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I love this tv. Clear picture. Colors are vibrant. Previous tv was 65 so when it died, I wanted a bigger screen. Glad I upgraded to 77. Spent the first week of my retirement watching tv almost non stop.
I would recommend this to a friend - Pros mentioned:Picture quality
Great TV!
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I’ll start by saying I just got the tv, but the picture quality is beautiful. It is a little heavier than it looks and the screen is thin, so be sure to have another person to help set up.
I would recommend this to a friend - Pros mentioned:Picture quality
Happy Customer!
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Simply awesome! Best picture quality I've seen. Set up service and delivery went smoothly. GREAT service right from the start.
I would recommend this to a friend - Pros mentioned:Picture quality
Run don't walk
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.What a great upgrade fm my 10 yo Sony Bravio (great tv btw). I did a lot of research between the LG and Samsung OLED, went with the LG. Great picture l user friendly and price was stellar.
I would recommend this to a friend - Pros mentioned:Oled quality
Great TV
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV. Remote is easy to use. Picture Quality is awesome.Hopefully it lasts at least a decade.
I would recommend this to a friend - Pros mentioned:Picture quality
Man cave TV
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture and fills the room with the Sonos amp and sound bar. Can't wait for the Super Bowl.
I would recommend this to a friend - Pros mentioned:Picture quality
……………….
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV for the price. Noticeably better picture than our just 2 year old Sony
I would recommend this to a friend