Customer Ratings & Reviews

[Employee of bestbuy] This TV is *insane* for lack of proper descriptors… The colors really pop and the contrast is one-of-a-kind. Other companies may have OLED models, but in my opinion, no one is doing it like LG. They always make leaps from model to model like they’re redesigning a TV for the future, this one is no exception with a substantial increase in brightness from the previous C2/C3 panels. After fine tuning the settings of SDR, HDR, and Dolby Vision, I threw on the 4K disc of TOP GUN: MAVERICK and I can’t fathom how displays like this are even achievable. The highlights are blinding, the colors are rich, the overall picture quality is seemingly flawless and unfathomable. Cannot recommend this any higher.

We love our LG 77" Class C4 OLED TV. The TV has brilliant color and clarity. It is obviously great for movies, but also for normal everyday broadcast. I also really love sports on this TV. I was initially concerned about glare from the glass screen mentioned in reviews. That has not been a problem unless we had a light on behind us. We also don't have any glare during the day with the window blinds open on the side walls. We have had the TV for about a month and it has been great.

Picture quality is amazing… gaming on it looks absolutely stunning… bright enough even in a room with natural light

Coming from a 12-year-old plasma HD TV, this is quite an upgrade. Plasma looked great but had grown dimmer over the years, and this TV is bright. Our family room has skylights, and this TV looks great even on a sunny afternoon. Get online, look up this TV's calibration settings, and get them entered in. It is so much better than out of the box. I almost went with the G4 because it is even brighter than this unit. No need, this is a great addition to our home.

I got the 77" C4 , the colors on it will blow you away. The AI upscaling works amazing and you can tell a huge difference with content that isn't 4K. DOLBY Vision & DOLBY Atmos output is a dream come true. I paired it with a SONOS Arc and DOLBY Atmos is unlike anything i've ever heard before. I highly recommend fine tuning and calibrating the TV with settings on a certain website to maximize the potential of the tv. The webos UI is very smooth and faster than my old Samsung. I dont have a need to add an extra box like apple tv or anything like that. It just works with everything out of the box.

Very impressed with this 77 inch OLED smart TV. Second one we have bought at a very good price point. Bright, easy to use. Love LG for quality. Good Best Buy setup as well.

Excellent picture and processing speed! Features galore … attractive, thin and very lightweight screen.

Excellent TV light picture quality is on point. No complaints here. I am one of those really critical TV buyers who spend forever at Best Buy comparing Things before I buy. Nothing even the Sony which has excellent picture quality beats this one.

I love everything about this 77” LG OLED TV. The screen is bright, and the color is vibrant. movies and sports come to life. Sports especially a breathtaking. It’s almost like being at the actual event.

Very nice picture. Colors are vibrant, blacks are perfect. The upscaling works very well. Super pleased with this purchase.

this is a great Oled TV. W use it in a conference to do videoconference and the picture quality is superb

This TV is absolutely insane. From the colors to the thinness of the bevels. The UI is one of the main reasons I bought this TV or any OLED in fact. I have heard from multiple people they have had their LG OLEDS for years and it is not one but laggy. The brightness is great for me, while some comment it's not as bright as a normal TV. Depends on the mode you are using on the TV such as Filmmaker. I have it in the living room with a big window and it works just fine for me.

Once you go oled you won’t go back, any else is a downgrade. I own 3 oled tvs, and they are just the best for tv watching, movies and gaming. This LG C4 is just amazing.

Great picture. Deep blacks and ultimate contrast. Recommended for home theater watchin.

Excellant TV. Color is very vivid and sharp. Great picture, especially for sports. Magic remote is solo, no last channel button. Viewing from an angle is very good. Sound is not great, but surprisingly good without a sound bar.

I did a lot of research on this TV before buying it. The reality of owning and using it has gone far beyond my expectations. The picture quality is stunning. It is very easy to operate and customize a wide variety of settings. I honestly can't think of anything that I do not like about it. It is connected to my Marantz AVR as the hub of my home theater system. The sound quality is equally excellent. A best buy for sure!

I bought this television to replace my five year old sony. This is probably the best television I have ever bought. And I have owned several from best buy over the years. The color is unbelievable and the sound is crystal clear and loud. Setup was so simple, and the remote is easy and it has a very cool pointer on it. I connected this to my Denon surround sound system and in about thirty seconds, I was in business.

The picture quality is amazing. The user interface is amazing and easy to use. I really like the AI features that offer image upscaling, and sound quality enhancing. You can set the TV to detect when you were watching a movie and have it automatically switch to cinematic mode. It has majy different built in features and it has many preset picture settings and you can also adjust the picture quality to your own liking with very detailed specific settings or a very easy to use format in which you select a handful of images you like best and it assigns you a custom setting based on your feedback. Whether you are an expert or a novice, It is very user friendly. The picture quality is simply amazing!

I love this new tv! The picture is so clear and detailed it looks 3D! The set up is easy and it has a lot of automated settings that do the fine tuning for you. Highly recommend this one.

Fantastic TV with great display. Snappy OS for all the streaming apps. Customizable Home Screen. Fantastic gaming mode for my Xbox series X. I had C1 70” for 4 years with awesome performance, upgraded to C4 this past year because this is such a great TV.