Customer Ratings & Reviews

The picture quality is so superior to an ordinary LED TV, that it isn’t even fair to compare. The blacks are pitch black and the colors are so vibrant. I was reluctant to spend the additional $$ fearing I wouldn’t really be able to tell the difference between this TV and my previous one. But it’s as clear as the difference (back in the day) between SD and HD. Spectacular TV.

Everything was as expected with this television and delivery. Delivery was on time and professional. TV is excellent from setting up and connecting. The picture is amazing and OLED is now my go to. Very satisfied

Incredible picture quality and setting up is easy. My biggest fear was that a OLED would not be bright enough for daytime viewing. Not true! I’m using the darkest picture preset and it easily as bright as my 2015 Sony LED. The first time you see true black areas in scenes you realize how much more lifelike that is. Zero regrets at 45 days.

This is the second OLED TV I have purchased. Upgrading from a 65" B6 OLED I bought in 2016. By comparison, the larger size and brighter picture along with native apps that support 4K HDR makes it worth the upgrade. Got this 2020 model on a 1-day sale instead of paying hundreds more for the C1.

So I'm a huge gaming nerd and love movies & TV. This is literally the perfect TV for both, especially if you are getting ready for next gen consoles. Picture is stunning and I highly recommend investing in the LG SNY9 Soundbar with it. It makes the perfect Home theater combo. Only heads up I would give is that this TV is BIG AND HEAVY. Make sure you either pay for installation or have somebody to help you.

I was torn between Sony A9G and this TV. I have used Sony TVs for the last 12 years. This TV is amazing and I love all the features. Gaming was good and overall picture quality is great. I will definitely recommend the lg CX if you are trying to decide. Recommended to get protection plan for peace of mind and geek squad was awesome.

The greatest television I have ever owned. I had the C7 for three years and I wanted to upgrade to the 2020 version but I mostly wanted a bigger tv. Once you go OLED theres no way you'll go back to anything else. The colors are amazing and the blacks are actually black. Nigh scenes are very beautiful. The only downsize is the price.

This tv and the picture are absolutely phenomenal. The big 77” really completes my home theater setup. My only complaint is the newer C1 model is less than I paid for this on sale :-( If only I’d had the patience to wait…

This was a lucky deal on a leftover TV, money well spent. Clarity is really great, colors are as close to brilliant as my eyes can make out. Physically the TV is built well and it's relatively light weight considering the size of it. The operating and web OS is probably the best feature. Very usablr friendly to the technologically unadvanced. When I installed this TV, I upped my internet speeds to 1G, bought a eeros6 mesh network and paired that with an S33 Surfboard Modern. This has made a huge difference in maximizing the benefits. Lastly, LG provides their customers with a few dozen free channels to stream. This feature is beneficial when I need to scratch that channel surfing tivo guide itch. All in all, the TV doesn't blow me away, but I got exactly what I paid for and exactly what I wanted. I will purchase LG products again in the future because of this experience.

I spent 8 months researching really nice tvs. I watched hundreds of hours of expert reviews on every make and model of smart tvs. I read many hundreds of customer reviews about practically every tv on the market today. I ultimately lost my initial hesitance to give OLEDs consideration. My decision was pretty much final a couple of months before my purchase. But, I had a few moments of indecision up to the day of purchase. I still held firm on my bare-facts research conclusions and bought our new LG 77” CX from Best Buy. This beautiful monster was delivered and set up by the flawless Geek Squad five days ago. It came out of the box in perfect condition and within minutes turned on for the first time. Instant magnificence! Do your own research and trust yourself. I couldn’t refuse the LG sound bar and subwoofer for $150. (On sale from its’ normal price of $300). Even though most reviews were very positive regarding the sound system that was built-into the CX, I am totally amazed. Home Theater Is Right!

What an outstanding product. Dollar for dollar, this TV truly is worth the $3300 dollars. Quite frankly, the LG OLED 77 inch TV catapults you to a whole new TV experience thanks to more than 8 million self-lit pixels. I’m enjoying the deepest blacks, richest colors and of course realistic picture quality.

Just a stunning large screen TV! 77" OLED by LG is the ultimate viewing experience. Pair that with an equally impressive Dolby Atmos sound processor with 11 surround sound speakers, a subwoofer, and three powered amps, is totally immersive! Why go to the movie theaters when you can have an experience like this at home!

If you have the money then this is best OLED TV you can buy in 2020. It’s sleek, color gamut is awesome and movie exp, with Dolby is like going to theatre. Don’t worry about burn in. If you are not a shop owner where one channel runs whole day every day then you will never have burn in. It’s a future proof TV also.

This is one of the better OLED TVs from 2020 (assuming you get a good panel). LG software is fairly mature at this point, and the built-in apps are usable. Coming from an older LED-LCD panel, the true blacks were something I immediately noticed. This set has made me enjoy content again. The hype is real.

Excellent blacks make great color and this panel certainly has that. 4’k football (or anything in 4K) is outstanding on this set. Easy to use remote, Gallery function will astound. Toss up between a Sony but went with LG since Sony gets their displays form LG. No regrets and highly recommend. Real winner here.

I did a lot of research before buying this product. I was upgrading from an older 55" Samsung plasma TV and wanted something bigger. Initially I was looking at an 85" Samsung, but the reviews of OLED vs QLED convinced be that the LG unit would be better suited for me. The LG OLED isn't available in an 85" size, but honestly after bringing it home, it is plenty big. The picture quality and brightness are consistent with the reviews I read. The only criticism I have is that certain APPS like HBO Max are not available to load on the LG TV app menu, and I have to use my fire stick on a HDMI port and switch back and forth. Overall I am really delighted with my purchase. Savanah, the sales person at my local best buy was super helpful and knowledgeable and made our chopping experience great.

Wow. Just wow. Fabulous picture, good sound. Replaced a good 55 inch Viera plasma, and this is so much better. Don’t need a sound bar, super black blacks, flawless color gradients, super sharp picture. My skeptic wife loves loves loves this TV.

Amazing picture. I’ve never spent this much on a tv and was a little skeptical. Once I set it up I was in love. The picture quality and sound are worth every penny. The setup really simple using their app too. I highly recommend to anyone wanting a higher quality tv.

This TV is amazing. It has the best picture I've ever seen on a TV. As with any OLED TV, it's a bit pricy but well worth the price. I've seen several people complain about the remote but I think it's great. I've owned several LG TV's and they have all been great but this one far surpasses them all.

Upgraded from 9 year old, 65" Panasonic Plasma GT50. The OLED technology represents a significant improvement in picture with gorgeous deep blacks and the 77" screen provides an awesome home theater experience. Great price and professional installation from Best Buy and Geek Squad.