Customer Ratings & Reviews

I upgraded from a Sony A8 Oled. The picture is amazing. The colors are vivid and the blacks are very deep. It connected very easy to my wifi and getting the updates was very simple.

Service was good and the individuals who assisted me upon entering the store were outstanding!!! Each employee that I encountered at the store was polite and very helpful. The next time I purchase an item I will be going to the same store until the prove otherwise.The T.V. is also awry!! Great picture quality and easy to navigate!!!

Great TV. Love the picture quality, was easy to set up and easy to use. Highly recommend this TV. The size is perfect. We feel like we are in a mini theatre.

This is my second LG OLED, the first being a 65B6P (2016 65" model) which is still used daily. I just wanted a bigger version! :-) Picture quality is simply outstanding. The idea that it isn't as bright as some other TVs makes me shake my head; the brightness has made me wince on more than one occasion. I can't recommend OLED highly enough. Burn in is not an issue. Simply don't leave a static image displayed for an overly long time; it's that simple. LG's smart TV system is easy to navigate, and apps work well. Dolby Atmos is output through eARC. I really can't think of any functions this TV doesn't provide. Highest possible recommendation!

Super nice TV for sure, great picture and sound! (Didn't even need to purchase my soundbar really but oh well). Awesome for gaming on the switch and ps4 for sure.

Best TV I ever owned. Best piece of electronics I ever owned. Go big or go home, this is the one you get for the ultimate experience. Be sure to get a decent soundbar, otherwise you're getting half the experience. I'd pair it with something like a JBL Bar 9.1 as a beginning point for decent audio. If you have the budget to get a 77" and are thinking to settle for 65" then think again. Think about the ultimate experience, think about truly watching a movie instead of "viewing," As the moment of this review you won't get a better deal in terms of size/quality/technology. Don't think twice. Just get it.

I replaced my 2015 65 inch Samsung 4K TV with this and boy i couldn't be happier! I never thought i would switch from Samsung as they were the TV leader for years but the LG OLED CX is in a totally different ball game. Picture quality gets so close to real life that you feel like you are looking through a window. Colors are vibrant and you just want to keep watching one 4K movie after another. I hooked this up with my Sonos Arc, Sub and 2 Sonos Play 1s for Surrounds and with Dolby Atmos - feels even better than being in a movie theater! Highly recommended and definitely gives you your money's worth!

This is a great TV. If you have the budget for an OLED tv I would recommend getting this. A bit expensive compared to LED but not too much more than the high end QLED.

Am enjoying this tv so far after a year of ownership. It shows a crisp clean screen. Just have to make sure you have it setup to do OLED updates and setup of automatic PIXEL cleaning when you shut off TV to keep it optimal. I connected Vizio speakers to the TV using an HDMI cable and am a little confused with how the sound settings work. But overall happy with purchase.

I had the 65” c7, and loved it, but needed bigger. Fantastic picture quality as always, great new features, and the Magic remote is still one of the best factory remotes.

replaced my 65 inch c9 with this 77cx. picture quality is unbelievable. i dont mind paying for top of the line picture, and this delivers. well worth the money if you are willing to spend. i would say its the best tv picture i have ever seen. blows my old Samsung plasma and c9 away. at the time of those purchases, i thought both of them were the best picture i had ever seen! i guess tech continues to progress.

I am very happy with this TV. It's big, it's remarkably bright and its endless features make the experience of having it continuously better. It's in a bright room with lots of windows, but neither the sun nor reflections seem to affect the picture in any noticeable way. The magic remote is cool and tricky at first but becomes second nature quickly. The long list of built-in mainstream apps is instantly available and very convenient and the TV has never had to pause-buffer even though it's only connected to our network extender rather than the main router. Love it.

This tv is top notch! The picture is so great the speed thru the applications is really fast amd the boot up is quick when turning on the TV. I hooked the tv up to a Xbox Series X and I can’t believe the quality it’s just stunning there’s no better you can get. I’m glad I went with OLED technology now when I see any other tv that’s not a OLED it just isn’t the same and doesn’t compare in picture quality. I highly suggest this tv for the extra money it’s way better then the other non OLED tvs. Netflix looks incredible also I had no clue that source could look so good.

It's a really great TV. Nice contrast, decent sound and so far no bad points that I can see. It is big, I like that it was a breeze to set up.

There is nothing about this TV that I would replace. The picture is great, apps work well and the mouse / pointer on the remote is easy to use.

Very sharp picture, good sound and best color. You could really see the imperfections in peoples face in the movie that’s how clear and sharp it is.

The picture resolution and clarity is second to none. I was so impressed with oled tv line up that i moved up from a 68 inch to this 77 inch model. I just LOVE IT!!

This TV has fantastic deep black levels! OLED or bust! Once you go Black you surely can never go back! The only downside to this Television isn;t an issue with this unit in particular but watching regular HD content looks pretty bad, however, when watching anything 4k UHD, the light is surely shown on the quality of this television. I was watching Gemini Man and i could literally see hairs standing on the necks of some actors. There is so much detail that you can see individual pores on faces. I am highly impresed with OLED in general and this unit! Highly recommended.

The picture quality is simply unmatched. We absolutely love this TV. Watching dim scenes is a completely new experience; the blacks are perfect.

Great TV !! This OLED has a really nice picture and its adjustable for any type of viewing weather its sports, movies or just shows. Picture quality really shines through. Now I give it only 4 Stars due to the very poor stand design. Most customers will probably wall mount this TV, but if you have a really nice entertainment console you wish to place this set on then forget it. This stand is so low you cannot put any kind of sound bar in front of TV or you will block 2-3 inches out of the bottom of your picture (screen). Also it leans backward at a noticeable angle and I don't buy it if someone tells you that's intentional for glare. TV is also wobbly to the touch like this. Sure, you wont be touching it much but when your paying a hefty price for a sound TV you should expect the stand to be same quality as TV. This OLED from LG is a good quality set but should be sold as wall mount only or LG needs to design a much better stand for people who want to place it on a cabinet.