Customer Ratings & Reviews

When you need to tell the difference between your power cord and your kids, this is the product for you. In a minute you can tell who took it and steal it back. Great for work too! You always know who stole it and who does not give it back.

The self wrapping feature is very handy. The ends are durable from what I witness so I don't worry of any disconnecting. Wish there were more color combinations.

I want to love this charger, and I do until it breaks. It seems very durable due to the extra wrapping around the USB side, which is admittedly great. If they would do the same on the opposite side it would be a winner. Sadly, all four of these I've had (I really do want to love them and hoped maybe I'd just gotten a couple bad ones) have broken and the cord has come dislodged from the lightning plug side within a few months. Like sometimes as soon as a month, sometimes as long as 4 months. I am not at all hard on them and the phone is typically laid down while charging or in my hand charging while I read. The cords don't travel, they stay at home plugged into my MacBook or unplugged on my nightstand waiting for the next use. I really babied them. Unfortunately, the one I am currently using (I think this might be number 5) is currently held together with tape and if I breathe wrong it stops charging. This will be my last until they decide to wrap both sides, or secure the phone plug side better.

So far this charger works well. It has excellent length and used with sturdy material.

Use this charger everywhere. Really like how long the cord is and the colors are fun!

I have bought at least 6 charging cables for my iPhone/iPad. I usually charge my apple devices at the same time I use them, especially my iPad. The reason I have had to purchase so many cables is because the cable crimps and loses functionality at the end where the cable plugs into the device (small end). When I saw the Modal Twisted Lightning Cable at Best Buy I was so excited to see the twisted portion and I thought the twisted design would prevent the cord from crimping and losing functionality. However, when I got home I realized that the twisted portion of the cord is at the USB connection end and not at the end that connects to my iPad. This doesn't solve my problem. Although I may be the only person who has this particular problem with the charging cable, I thought I might at least bring my problem to your attention. It would be great to have the twisted portion at the device connection end to prevent the crimping issue or to have the best of both worlds, redesign the cable to have the twisted portion at both ends of the charging cable. Thank you.

Exactly what I needed in a pinch at just the right price. My original cord was worn out at one end and it was time for a new one. From the looks of it, this cord will last much longer and won't get mixed up with anyone else's, due to the colorful design.

Great charger! Very well made! Might actually survive my kids!

Great, sturdy charger. Might actually survive my kids.

Got this for my better half for use in her car with her iphone 5s. It will charge the device just fine but when plugged into her nissan radio, it will not let the data pass through and says no device connected. She does like the cable but it doesnt function 100% as we thought so I must give it 4 stars.

This cable is easy to use if you are traveling, carrying a backpack, or need to tote around a back-up battery pack (as I do). By coiling around itself, it stays small and compact without my having to put a lot of effort into wrapping it up. I have had other brands that didn't work AT ALL, so I am very happy with this.

This works extremely well as the 4 ft. length can reach under my desk to the outlet. Use it every day. Well priced product.

I got it like 2 months ago and now it's broken by the tip. Wanted to get away from the cost of normal Apple chargers because of price and so I tried this. It was on sale for $11.99 and initially I really liked it! It was until I started seeing the the top was twistin a lot by where it's plugged into my phone. Now it's done. I can't remember when I bought this charger exactly, but it was for sure this summer. Will not be purchasing another from this brand.

I PICKED THIS UP TO GET AWAY FROMT HE STOCK IPHONE PLUG WHICH HAS BEEN NO GOOD FOR ME. I HAVE EXTRA CORD NOW & DOESNT IVE ME ANY ISSUES WHEN I PLUG IN OR OUT.

This brand of Micro to USB cable is heavy duty with good end connections.

Bought this to use as a spare charging cable at work. I have a few lightning cables at home, but I wanted something cheap I could use at work if my phone was running out of juice. This fit the bill perfectly.

genius and cute, why didn't I think of this? Works as advertised.

This lightning cable is a foot longer than original. Makes it more convenient. It's thicker and seem stronger. The twist part is actually useless. It's loose and won't hold. Beaides that - good cable.

I hate paying for apple's accessories. This product is a great substitute. For $10, this product was far more durable and better looking than the apple charging cord.

I have used a lot of lighting cables and this is by far the worst one I've gotten. It stopped working quickly and I would not recommend this.