Customer Ratings & Reviews

No real complaints. It does what it's supposed to. Only thing I'd mention is that it takes a couple of seconds for the lights and charging to kick in after you plug in your device...it's not instantaneous like most other lightning cables. But it looks cool, so the extra few seconds are fine with me.

My car is really dark so this illuminates it somewhat. The light speed function is nice. Overall very nice product

I liked this cable so much that I have now purchased 6 more to use on my other Apple devices and to give as gifts. This cable comes in a variety of colors such as blue, green and purple. The cable lights up with a series of moving dashes as it is charging or providing power to the device. The dashes move fast with heavy charging current and gradually slow to a stop as charging current drops off at end of charge. In dark or low light, You can see from across room when phone is fully charged and then move connector to next device to be charged. I also Use them in my car and they are quite the conversation piece.

MY IN-LAWS HAVE THIS PRODUCT AND WHEN WE HEARD THE QUALITY WE HAD TO PURCHASE IT. IT WAS A GREAT PRICE.

Functionality is amazing just wish the build quality was a little better. Too flimsy. Overall amazing though

The cord is very cute and bright when charging but not very durable.

Love this brand! Bought another similar to this one for my wife and she loves it. This cable shows a flashing light when it is charging and stops when nothing is connected to it - very cool. And it doesn't fray at the connection, like most cables do. Great product.

Love my charger. The flashing lights make it easy to see when phone is completely charged. Looks neat at night

It is a good product, but it has a defect lights that simulate be passing current to the Ipod stop working.

We never seem to have enough! This one is great fun. We like to see the light show while our phones charge.

The options of colors to pick from are varied. There should be something for most to select from. It is way cool when it charged my phone in my car, especially when it is dark like evening. The lights continually spin and younger people would enjoy this all the more. It appears to be well made tnus far. It is light weight and travels easily. Storage should not be a problem either. My car has a USB port, so this was very user friendly: just plug it in. The cost is competitive and should be worth it! I needed something dependable without spending a lot, and this is perfect! It would make a nice inexpensive gift.

I love the lit cord but the end cracked after a few weeks of wear. I easily exchanged for another at BestBuy

Been a few months since I bought it and its still working! Sure some of the lights done light up but they didn't from the get go. It was a returned item to begin with.

I love it because it works great and it is unique. You can easily tell when it is actually working because of the movement of light. This is my second cord like this.

I use as a night when charging in my room. Cord length is nice as well

This charger doesn't seem to charger any quicker than the charger that came with my iPhone. But all of my friends and family comment on how cool it looks when in use. And the kids love it! It also drives the cat insane. So it was worth the purchase. Just wish it were a little longer

This looks cool. My kids love it. It charges my phone. But for some reason sometimes the lights don't work but it still charges my phone. I'll unplug it and plug it back in and it may work it may not. Cool concept if it worked all the time.

Works as well as any other cable and is mildly mesmerizing to watch as the light is constantly in motion. It's only when there is a complete circuit running through the cable that it lights up, which means it's only lit while charging and stops once the phone reaches 100% regardless if the phone is plugged up still or not. While that's a little disappointing, it makes sense. I actually bought this cable due to its heavier gauge while also fitting into my phone case. I have had issues with Apple brand lightning cables kinking over time and eventually loosing connection completely, this cable is as strong now as the day I brought it home.

Cable lights up when charging. Great visual! Cable lights will slow and turn off once charge is completed.

It does what it does. Just a typical charger. It is what it is..