Customer Ratings & Reviews

I have tried sooo many cables & this one is the best yet. I'm not sure if it's the braided design of the cord or what, but my phone charges twice as fast using this cable than when using the cable that came with my iPhone.

This is the type and length of charging cord that should've came with the Iphone in the first place. This product has surpassed the quality and life of the original Apple cord. I'm buying 4 more to keep in every room.

Nice, thick, sturdy, long cable. It gets the job done. Would definitely like to purchase one of these in different colors.

Anyone that has a smartphone knows the weakest points of a charging cable is where connects to the hub of USB port or hub of connector. The Platinum is solidly built in both areas. PLUS they have a lifetime warranty.

I like this cord so much more because of what it's flexibility without causing damage to the cord, plus it's length (5').

I use this charger in my car while listening to music and running my gps and it still manages to give my phone a great charge while I am on the road. Definitely recommend for either home use or car use.

This cable looks good and is both long enough (stock Apple cables are too short) and tough enough to take real life use.

Great cord. Long enough to plug in the wall and move around a bit. Definitely better quality then what apple give you.

The platinum charge-and-sink cable is an excellent product. Strong connectivity and does not fray like other cables.

The cord seems durable, no issues with connecting. It's a cord. It's long. It seems to be made well. Nuff said.

I love this cord. Seems very durable and it's so nice having a longer cord than what the phone comes with.

Perfect length and cable seems very durable. Much better than the Apple ones that split at the connector.

This cable is more durable that OEM Apple cables. No pinching no damaging and the length is perfect.

I came in for the specific lighting cord for charging my Apple products. i could not find it but a knowledgable sales associate helped me out, found it and I left a happy customer.

This charger is very durable and long. Will definitley last longer than the standard iPhone charger.

More than long enough to reach any seat in the car. Braided cable seems to be durable. Pleased so far.

only just begun using but works great. like the longer cords. makes it easier when needing a charge.

Had to replace a frayed charging cable. The ones that come with the iPad and iPhone are not quality. I will only buy the braided cables. This one was a good price.

I love how I don't have to be so close to the wall to charge my phone and the product is durable

This item stays with me. I use it everyday. I've been looking for an item like this for quite some time. For the price I got it for I feel like I've more than gotten my money's worth. Thank you Best Buy for offering this bargain